Traditional Culture Encyclopedia - Hotel accommodation - The competition between hotels is a contest of brands. What design does the contest of brands need first?

The competition between hotels is a contest of brands. What design does the contest of brands need first?

The competition between hotels is a brand contest, and the brand contest first needs to design the hotel brand image.

"Hotel Brand Image Design" shows the recommended hotel brand design concept, from the LOGO, font and color of the basic part of in-store brand training to the items and packaging design included in the application part. Let designers have a deeper understanding of the hotel industry and the important role of brand image design in hotels.

Hotel brand image design refers to the symbolic communication based on the correct positioning of hotel brands, including four processes: conveying the brand core service concept and experience to guests, brand symbolization, brand symbol introduction and management, and the implementation of brand symbol communication system. Its task is to help hotel guests remember and deepen their feelings about the hotel through specific symbolic communication.