Shanghai New Year's Eve Hotel

Zhongxin Jingwei 65438+On February 7th, the State Council issued the Notice on Further Optimizing and Implementing the Prevention and Control Measures of the COVID-19 Epidemic in response to the comprehensive group of the joint prevention and control mechanism of the novel coronavirus epidemic, and * * * proposed 10 specific matters, including not checking the nucleic acid and health code of the cross-regional migrants. On the same day, the office of the State Council set a holiday date for New Year's Day.

As soon as the news of further optimization of epidemic prevention and control came out, the air ticket search volume and hotel reservation volume of online travel platforms immediately doubled. Some people can't wait to start planning their own travel plans, and some travel enthusiasts say that "the hoarded 16 air tickets have finally come in handy". Many experts told Zhongxin Jingwei that in 2023, China's tourism market is expected to normalize.

The number of travel searches has soared, and some people have hoarded the air tickets of 16 and can't wait to travel.

Zhongxin Jingwei learned from Tongcheng that as of the morning of the 7th 10, the search volume of air tickets during New Year's Day increased by more than five times compared with the same time the day before, and the search volume of hotels increased by nearly seven times compared with the same time the day before.

After the above-mentioned "Ten Articles of New China" prevention and control measures were released, Ctrip platform data showed that the instantaneous search volume of air tickets soared 160%. Among them, the search volume of air tickets soared to the highest point in three years on the eve of the Spring Festival. At the same time, the search popularity of keywords such as "New Year's Eve", "New Year's Day outing" and "Spring Festival" reached its peak in 2022.

It is worth noting that many tourists have also begun to plan their trips in 2023. As of the early morning of the 7th 12, the popularity of Ctrip's tourism search in 2023 increased by more than 900% compared with the same period of last year, "reflecting the optimistic expectations of users for tourism in 2023. "Ctrip business related person in charge introduced.

After the policy was released, Ye Ning, who works in Beijing, began to exchange her travel plans for the New Year holiday with her friends. She told Zhongxin Jingwei that she had always wanted to visit Hainan. "The recent ticket price is very attractive, just to go to Hainan on the first day of the New Year to feel the coconut wind and enjoy the happiness of vacation."

However, because Ye Ning's policy of leaving Beijing is still very tight, she is afraid to book air tickets for the time being. "Now there are frequent favorable policies, and I feel that traveling should be expected." .

"I also made two preparations. If you can't leave Beijing, go to a hotel in the suburbs of Beijing for a holiday on New Year's Day. I don't want to stay at home anyway. In the past two days, I am going to pay attention to the ticket price to Hainan and the hotel reservations in the suburbs of Beijing. " Ye Ning said.

"If the epidemic prevention and control conditions permit, I am going to go to Yandang Mountain in Wenzhou on New Year's Day, because my ticket to Wenzhou will expire on June 8, 2023, and it will be wasted if I don't." Lu Fei, a travel enthusiast living in Beijing, told Zhongxin Jingwei.

According to Luffy, when airlines do activities, he hoards one or two round-trip tickets. Sometimes flights are cancelled because of the epidemic, and air tickets will be accumulated, and 8 sets of *** 16 air tickets have been accumulated unconsciously. "The travel policy has been loosened, and these air tickets can finally come in handy."

Screenshot of some air tickets accumulated by Luffy. Photo courtesy of respondents

What are the most popular destinations after the enthusiasm for travel is ignited?

Zhongxin Jingwei noticed that data from several OTA platforms showed that Sanya in Hainan was becoming a popular destination for people to travel in winter.

Tujia B&B said that Hainan has become a popular destination for winter tourism and vacation after many places in Hainan have adjusted their policies on foreigners in the province, and the number of B&B consultants has doubled. According to the data, as of noon on February 6, 65438, the booking volume of Sanya B&B increased by nearly 30% compared with the previous day, and the single-family "small courtyard" B&B with swimming pool increased by 60% compared with the previous day.

Tujia B&B data also shows that from the B&B orders that have been placed, the first small peak will be ushered in on New Year's Day in 2023. From 20 13,65438+ 10,13 to 65438+10, 20, that is, the week before New Year's Eve, the check-in orders of Sanya B&B continued to rise, and more passengers chose to go to Sanya for the New Year.

According to Ctrip data, as of 7th 12, the Top 10 cities on New Year's Day are Shanghai, Sanya, Beijing, Macau, Hangzhou, Chengdu, Nanjing, Shenzhen, Guangzhou and Chongqing.

According to the data of Flying Pig, the number of hotel searches in major cities such as Sanya, Chongqing and Wuhan doubled compared with last week, and the number of hotel reservations in Sanya tripled compared with last week.

The data provided by Ma Honeycomb Platform to Zhongxin Jingwei shows that the search volume of popular long-distance tourist destinations in winter such as Hainan, Yunnan and Fujian has increased significantly. Among them, the search popularity of "Sanya Holiday" increased by 450%, and Sanya became the destination with the highest increase in instantaneous traffic.

The data of where to go shows that Sanya, Chengdu, Guangzhou, Shanghai, Chongqing, Harbin and Changchun have become popular destinations after the release of good travel news. At the peak departure time in Spring Festival travel rush, the air ticket search volume reached the pre-epidemic level, and the train ticket search volume increased five times.

It is worth noting that Zhongxin Jingwei found that there are still some travel enthusiasts who are ready to avoid holidays and enjoy the pleasure of traveling at the wrong peak.

Xiaolan, who works in a media in Beijing, is one of them. She plans to travel to Honghe Hani and Yi Autonomous Prefecture in Yunnan with two friends after New Year's Day. Although a friend still lives in a cabin because he is "active", another friend is still giving online classes to students at home. However, with the relaxation of epidemic prevention and control policies in various places, Xiaolan took her friends to exchange travel plans online as early as 65438+February 4. After excluding many areas such as Northeast China, Jiangsu, Zhejiang, Anhui and Hunan, she finally reached the understanding of finding a small town with less people and less commercialization.

Xiaolan told Zhongxin Jingwei that the last trip was in August of 202 1. Because of the epidemic and the Spring Festival holiday, the holiday has been saved for 17 days. "The three-day holiday on New Year's Day is not worth mentioning in front of this 17 day, so I chose to travel at the wrong peak."

"The travel plan is 3-5 days, and the personal initial budget is 3,000 yuan. But I don't think it matters now. As long as I can go out, I can spend it as I want. " Xiaolan also said that she was not too worried about the risk of infection, and there was no epidemic at the destination. Because it doesn't matter if the epidemic stays. "Then you can play more."

However, Xiaolan and her friends haven't booked air tickets and hotels yet because the two travel partners haven't fully determined their itinerary.

Expert: It is estimated that the tourism market will be normalized in 2023.

The epidemic prevention and control policy has been gradually loosened. What will happen to the tourism market?

Wu Liyun, an associate professor at China Cultural Tourism Industry Research Institute of Beijing Foreign Studies University, mentioned in an interview with Zhongxin Jingwei that with the optimization of epidemic prevention and control policies and the resumption of international flights, the tourism market will gradually recover, and the development of tourism is worth looking forward to.

However, Wu Liyun also pointed out that retaliatory tourism is unlikely to occur in a short time. Some people are still cautious about traveling, and others need an adaptation stage. The next month may be a wait-and-see period for everyone. It is predicted that by 2023, the tourism market may gradually normalize.

Jin Zhun, Secretary-General of Tourism Research Center of China Academy of Social Sciences, told Zhongxin Jingwei that in 2023, China's entry-exit and domestic tourism markets will be normalized. He believes that the New Year's Day holiday will be the first to start the recovery flow between areas with stable epidemic situation, and a number of regional tourism highlights and hot spots will appear throughout the country. Spring Festival tourism will further recover, and the demand for returning home for the New Year and traveling for the New Year will appear alternately, bringing strong tourism consumption. But he also mentioned that this is also a group, unmarried and young people will start traveling faster, and families with old people and children will wait and see first.

Xie Xiaoqing, a senior researcher at Ctrip Research Institute, believes that under the optimization of epidemic prevention policies, the enthusiasm for tourism consumption has rebounded strongly, but the actual repair still depends on the stable travel of users. Tourism merchants can seize the opportunity window, expand the potential of precision marketing by launching products that meet the market demand after the epidemic, and reopen the road of growth after tourism recovery.

Affected by the epidemic, people's travel time is fragmented, the travel distance is short, and the travel budget is reduced. The rise of short-distance, short-time and high-frequency "micro-tourism" and "micro-vacation" represented by local tours and Zhou Bianyou. With the liberalization of cross-provincial travel restrictions and the relaxation of epidemic prevention and control policies in various places, will long-distance travel on New Year's Day and Spring Festival be "against the wind"?

In this regard, Wu Liyun said that at present, it can be said that local tours and long-distance tours are at the same starting line. In the past, the epidemic prevention and control policy in various places was not to travel across provinces as much as possible, so local tourism rose. But now, with the loosening of cross-regional mobility restrictions, local tourism has lost its advantage, and there may be no obvious difference between long-distance tourism and local tourism. Because the policies of provinces, municipalities and autonomous regions in China are not completely synchronized at present, if they are completely synchronized, the recovery of long-distance travel is worth looking forward to.

According to the golden rule, in a period of time, the travel distance will be greatly lengthened, and popular long-distance tourist destinations will appear one after another, but local tourism will still be the mainstream travel mode.