Why do you open so many tobacco and liquor stores when there is no business? On the surface, where does the profit come from when there is no business?

Why do you open so many tobacco and liquor stores when there is no business? This is just the appearance. The place where tobacco hotels really make money is not retail at all. There are many unknown doorways behind it, but many people don't know it!

I have a friend who runs a tobacco and liquor store. His shop is located in the middle of several hotels. The store is not big, but he can earn millions every year!

As we all know, a standard tobacco hotel will sell some drinks at first, and the profit is generally around 15%-25%. Although the profit is high, but the volume is small, accounting for little turnover.

Followed by all kinds of cigarettes, single pack of cigarettes, if it is the main best-selling product, the profit will be around 10%, if it is bought in strips, the profit is only 3%-5%.

As we all know, cigarettes are controlled by the state and have monopoly. Under normal circumstances, when a lot of cigarettes are given, the old shops are not enough to sell. After all, cigarettes are just needed!

Moreover, new stores will give less, and some newly opened cigarette hotels may give thousands of dollars of cigarettes a week, and they will not make much money at all.

Of course, the biggest facade of a tobacco hotel is wine. Because some common wines are highly homogeneous products, if they are purchased in a single bottle, the profit is between 8%- 10%. If you buy as a whole, the profit will be lower, generally between 4% and 5%.

Since the profit of tobacco and alcohol is so low, why can my friend's tobacco hotel collect millions a year?

In fact, the main reason why my friend's tobacco hotel is very profitable is that he created his own wine!

I remember, his shop was opened on 20 15. After two years of painstaking efforts, the tobacco and liquor store began to have a fixed customer base.

Then, he began to ponder, find a well-known manufacturer, brand the bottled wine, and then develop the wine himself.

On the one hand, well-known manufacturers have relatively high requirements for the quality of wine. The same price range, although unknown, is actually not worse than the well-known one.

On the other hand, only this kind of wine can avoid all intermediate links, do not need to advertise, and can greatly improve the profit point.

You may not know that many famous wines are expensive, but most of them are spent on advertising!

Of course, my friend also has a brilliant place, that is, the prices of the wines he developed are basically between 100-200 yuan. You know, wine in this price range is the best seller and sells faster.

After all, if you usually drink it by yourself or with friends at the same level, everyone still wants to drink one or two hundred yuan of wine, which is both affordable and face-saving.

In addition, my friend also told me that there are many ways to make money in seemingly bleak tobacco hotels, among which there are many tricks hidden.

Today, I will share with you how beautifully decorated and expensive tobacco hotels on the roadside make a profit!

Don't think that the display fee of wine on the container of tobacco hotel is just for looking good. In fact, people are very particular about it, and they have to charge. You can understand it as the display fee of wine.

The so-called display fee is actually that the winery wants to put its own wine in the tobacco hotel in order to promote its own wine, and it is a conspicuous position for consumers to see intuitively, thus giving the tobacco hotel some expenses!

Generally speaking, the exhibition fee is about 3000-5000 yuan, but the exhibition fee of tobacco and liquor hotels is different from different regions or brands.

For example, Guojiao 1573 Jinyou Tobacco Hotel, the exhibition fee is 3,600 yuan, and the exhibition fee of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is 4,000 yuan!

Of course, the larger the scale, the higher the sales, and the more expensive the advertising fee. Some shops can already guarantee their daily expenses by relying on the display fee.

In addition to placing wine, tobacco hotels also have a way to earn advertising fees, that is, the signboard of tobacco hotels!

If a tobacco hotel is in a good location, the facade and the door head are more eye-catching, the liquor agent will talk to the tobacco hotel about the door head title fee.

In fact, this door is generally a way for liquor agents to promote products, such as our common Yanghe Blue Classic, Gu Jing Winery, Jin Shiyuan, Fenjiu, Wuliangye and so on.

Of course, the title fee of this door may be the product given by the agent, but it doesn't matter if the product is given, because it is the same after being sold, which is a lot of income!

Group buying and wholesale In fact, group buying and wholesale are the main sources of income for a tobacco hotel. Different from ordinary convenience stores, the customers of tobacco hotels are mainly supermarkets, large shopping malls, hotels, teahouses, restaurants, KTV, enterprises and so on.

Although the price of group buying and wholesale is low, the amount of each purchase is extremely huge, and such customers are very stable, so the income of this part will be very high!

In addition, the demand for alcohol and tobacco for weddings and funerals is also high. As we all know, alcohol and tobacco are indispensable to every wedding banquet we attend.

As for the owner of a cigarette shop, he likes people to get married best. They want every man to have several wives, because it means a great demand for tobacco and alcohol.

Of course, since the price of each smoking hotel is similar, the location of the store and the personal relationship of the boss are very important if you want to win the group purchase list!

Special purchase channels and sales channels The special purchase channels here do not mean that tobacco hotels are defective, but refer to the purchase channels of high-end cigarettes and famous wines!

In fact, many high-grade cigarettes and famous wines can't be bought by ordinary people, but they are in great demand, and the profits are also very rich!

For example, as long as you can get the goods, the profit of a bottle of wine is about 500- 1000 yuan.

For example, high-end cigarette shops with high tobacco grades can get 4-5 yuan a week. Although the order price is only 600, it can be sold to 830-880 yuan if someone comes to recycle it, and the intermediate profit is not low.

In fact, tobacco and liquor hotels will also engage in the business of recycling tobacco and alcohol, especially some high-end cigarettes and expensive old wine!

As we all know, as a businessman, on holidays, I will definitely get some good cigarettes and wine as gifts for my customers.

But there are also many people in life who don't like smoking and drinking, or think it would be a waste to smoke and drink without alcohol and tobacco. Fortunately, they just took it to a tobacco hotel to sell.

For tobacco and liquor hotels, the price of recycling these good cigarettes and wines is definitely lower than the market price. If they recycle, repackage and sell, they will certainly make huge profits!

Of course, tobacco hotels may also recycle some vintage wines such as Maotai, Wuliangye, Fenjiu and LU ZHOU LAO JIAO CO.,LTD. These vintage wines can not only be used for tasting, but also have certain collection value and appreciation space!

For example, the price of a bottle of Maotai produced by 198 1 is now 25,000 yuan, while the Maotai produced by 1970 has actually exceeded160,000 yuan.

It is precisely because of this that many tobacco hotels buy these vintage wines from the market at high prices, then collect them and sell them after appreciation, making a big profit.

Of course, tobacco hotels can make more money than that. For example, some tobacco hotels will also cooperate with the anchor to produce one or two wines to supply the anchor. Because of the large quantity, the profit is also considerable!

Finally, as the saying goes, an expert looks at the doorway and a layman looks at the excitement. Every industry has its own characteristics. Since some people are willing to do this, it is naturally profitable, but others have ways and means to make money, and we ordinary people don't know!

And because the market is becoming more and more transparent, the profit of tobacco and alcohol is getting lower and lower. If a tobacco hotel really makes money by retail, it can't be supported at all.

Generally speaking, a tobacco hotel basically lives on cigarettes, and can survive by making money from wine!

Of course, not everyone can do this kind of business. If you don't have extensive contacts, special resources and stable customer resources, then you'd better not try it easily!

Because this industry is special, it seems that they have no business, but in fact their business is good! As long as it is a slightly formal tobacco hotel, there are many young people who can easily earn hundreds of thousands or even millions of dollars a year.

Many times, you see that they have no business on the surface, but in fact their business is very good.

Shops in this industry are generally in crowded downtown areas. Almost all tobacco and liquor stores have regular customers. For example, some bosses treat guests or hold wedding banquets, and use more cigarettes and alcohol. Then he will order from a cigarette shop he knows and trusts in advance, and then the seller will deliver it to your door. Customers like this, especially large cigarette shops, will have a group of regular customers. They can earn thousands or tens of thousands once they sell it.

Wholesale of cigarettes: Tobacco Bureau? The control is really strict. Some expensive cigarettes are strictly controlled in quantity. I'm afraid someone will make a fuss about it?

Many people who run cigarette shops often complain that this is too much?

Although the price of cigarettes is transparent and the market price is uniform, the sales price of a pack of cigarettes varies from store to store, which is about 1-3 at most, but the price difference of a valuable cigarette is much higher, which is about 20- 100.

However, compared with cigarettes, the purchase of wine is not so harsh and the profit is relatively better. And high-end wine? Many rich families like to buy and give away, almost all of them are full of boxes.

So where does the profit of the cigarette shop come from? My relatives run a tobacco and liquor supermarket, so I know a lot. Let me put it briefly: he mainly makes money from that piece.

His cigarette shop is about 80 square meters with an attic. All the goods he entered were put in the attic.

The store mainly sells: all kinds of cigarettes, all kinds of high-grade wine and all kinds of high-grade gifts. Like cordyceps sinensis, high-grade ginseng, including bird's nest and so on.

In addition, there is a small area in the store that sells all kinds of imported snacks and drinks.

30% of the profit comes from various recycling.

Like the source of their money, except the above. Mainly recycling, such as: recycling cigarettes, recycling all kinds of high-end wine, recycling all kinds of high-end gifts, recycling all kinds of supermarket cards. Including: cigarette cards, wine cards, supermarket cards and gas cards, as long as there are unused membership cards, they can be recycled.

These recycling, especially tobacco and alcohol, are profiteering. He can earn at least 30-300 yuan by recycling a cigarette. He pays the price per person. If you don't understand, he will give you a lower recycling price. If you understand, he will give you a higher price.

Like some people, the conditions are better. Then others give him a lot of high-grade cigarettes and alcohol, and they will sell them.

For example, if my relative recycles this piece, he can earn at least more than 200,000 yuan a year. Together with other people in the store, the net income of 500,000 yuan a year is the lowest, generally between 8-1.2 million.

In addition, his wife also makes some holiday necessities, such as moon cakes and zongzi, which are usually ordered by manufacturers. A lot of profits will not be less. ?

So don't underestimate those hotels that open cigarettes, especially when they have no business. In fact, they are really making money. Think about it: how can he drive for a few years without making money? ? And most of the storefront houses they rent are not cheap.

No one is so stupid in doing business, has been losing money, and can still drive calmly. The purpose of doing business is to improve life. Buying a house and a car is the ultimate goal!

Written at the end: in fact, no industry can look at his appearance. Only by really understanding or engaging in it can we really know his ins and outs. He has an entrance inside! Every industry is different.

Like those tiny snack bars, such as those selling asshole and jiaozi, his annual net profit is at least around 300,000. ? Is it a surprise? Of course, opening a snack bar is really tiring, and all you earn is hard money.

Therefore, opening a shop is the same as being a man. You can't just look at appearances. The same is true for line 360. You can only understand it if you really enter the business! Don't trust those who don't pretend to understand. If you are optimistic about an industry, you must know it thoroughly before joining it, so that you can do business with more confidence! For profit.