What does the hotel marketing department do_Hotel Marketing Department Job Responsibilities

Marketing Director Responsibilities

Position Title: Marketing Director

Direct Superior: General Manager of the Company

Business Responsibilities:

< p> 1. Formulate annual marketing strategy and marketing plan.

2. Formulate and supervise the implementation of public relations and promotional activity plans, and plan and arrange annual, quarterly, monthly and special market promotion plans.

3. Develop advertising strategies, including annual, quarterly, monthly and specific event advertising plans.

4. Make scientific predictions and analyzes of the market, and prepare for product development, production and market launch.

5. Formulate and supervise the implementation of market research plans.

6. Formulate and supervise the implementation of new product launch plans and budgets.

7. Formulate and supervise the implementation of new product launch plans and budgets.

8. Organize other tasks assigned by the leader in the evening.

Management responsibilities:

1. Comprehensively plan, arrange and manage the work of the marketing department.

2. Coordinate the cooperative relationship within the department and other departments.

3. Implement the work specifications, code of conduct and reward system of the marketing department.

4. Guide, inspect and control the implementation of various tasks in the department.

5. Cooperate with the Human Resources Department in the training, assessment and deployment of marketing personnel.

6. Formulate and supervise the implementation of market planning and budget.

Responsibilities of Marketing Manager

Position title: Marketing Manager

Direct superior: Marketing Director

Business Responsibilities:

1. Provide various data analysis for annual marketing strategies and marketing plans.

2. Formulate and supervise the implementation of media public relations and promotional activity plans.

3. Plan, arrange and implement annual, quarterly, monthly and special marketing plans.

4. Make scientific predictions and analyzes of the market, and prepare for product development, production and launch

in the market.

5. Formulate and supervise the implementation of market research plans.

6. Develop declaration and review procedures for various expenses.

7. In charge of the daily work of the marketing department.

8. Responsible for the management and organization of information.

9. Complete other tasks assigned by leaders.

Management responsibilities:

1. Plan, arrange and execute the work of the marketing department.

2. Coordinate the cooperative relationship within the department and other departments

3. Develop and implement the work specifications, code of conduct and reward system of the marketing department

4. Inspect and control the implementation of various tasks of the department.

5. Provide training, assessment and deployment of marketing personnel for the human resources force.

6. Do a good job in team building of the marketing department.

Media Specialist

Job title: Media Specialist

Direct superior: Marketing Manager

Business Responsibilities:

1. Develop annual, quarterly and monthly advertising expense plans.

2. Choose the advertising company correctly.

3. Supervise the work of advertising companies.

4. Formulate product advertising strategies for different periods.

5. Conduct advertising testing and statistics, and communicate effectively with various departments.

6. Conduct timely evaluation of the effectiveness of advertising and public relations activities.

7. Responsible for making recommendations and reports to management.

8. Complete other tasks assigned by leaders.

Design Specialist

Job title: Design Specialist

Direct superior: Marketing Manager

1. Responsible for the company’s daily publicity, planning and design Production and layout of company exhibitions and meetings;

2. Advertising graphic design, production and other graphics and text processing; design, production and innovation of corporate promotional materials.

3. Assist other department personnel to successfully complete the design and aesthetic work;

4. Assist web designers to grasp the company's website style, color matching, and layout rationality, Picture arrangement, corporate logo processing, etc.;

5. Use of other PC and MAC design files of the company, modification, digital photography processing, and cooperation with company marketing activities and promotional materials;

6. Establish specifications to maintain high-quality, high-reliability and high-safety design standards;

7. Communicate with collaborators to ensure the quality, timeliness and successful acceptance of various graphic projects.

8. Responsible for the execution and maintenance of design control, and continuously improve the design level to meet the company's growing requirements.

9. Use your own industry background and knowledge to effectively control costs in design and production.

10. Complete other tasks assigned by the leader.

Planning Specialist

Job title: Planning Specialist

Direct superior: Marketing Manager

Business Responsibilities:

1. Execute the marketing plan, including the writing of market demand documents and product functions, etc.

2. Determine the market concept of the product based on product positioning.

3. Determine annual and quarterly product planning based on the company’s development plan.

4. Responsible for market planning, including price planning, packaging planning, channel planning and extension planning.

5. Assist in research, media and design for corporate advertising and promotion planning.

6. Responsible for making recommendations and reports to management.

7. Complete other tasks assigned by leaders.