Three sample articles on business plans

No matter what company it is, it is necessary to strengthen basic management and ask the management for benefits. The following is a sample business plan I brought you. Please refer to.

Business Plan Model Text 1 Customer Service Department of the Company's Early Staging Project:

In order to effectively carry out on-site property management services, realize standardization of management and services, and implement brand strategy. According to the relevant laws, regulations and documents related to property management, formulate the Interim Plan for the Implementation of Property Management Services for Pre-settled Projects.

First, the overall goal is to implement standardized management and ensure service quality.

Second, clarify the property management structure and related job responsibilities of the pre-stagnation project.

1. Clarify the property management structure of previously stagnant projects.

The company is responsible for the property management of the pre-entry project by a special person, and vertically manages the customer service department of the pre-entry project in a unified standard. At the same time, improve the service quality supervision and guarantee system, that is, set up the pre-stationing project quality guarantee department, and the inspectors will implement effective supervision and management in accordance with the Interim Plan for the Implementation of Property Management Services for Pre-stationing Projects and the Employee Manual.

2. Establish and improve the job responsibilities related to the previous stagnation project.

Three, establish and improve the standardized workflow and service standards.

(A) clear customer service work plan

Standard: the property consultants who entered the project in the early stage shall implement a weekly written report system.

1. Submit this week's project work report before 17: 00 every Friday afternoon.

The contents of the report include: contractors, non-contractors, analysis of existing problems and causes, analysis of customers' opinions and needs, suggestions for work improvement, work trends of development and construction units, and introduction of the project site.

2, submit a written report on the site construction progress and project progress records every month.

The contents of the report include: project progress, existing problems and causes analysis, suggestions for work improvement, and work trends of development and construction units.

3. Work plan and key points for next week.

4. Rationalized suggestions and opinions

5. Others

(2) Define the preliminary work plan of the weekly meeting system of the project leader.

1. The weekly meeting will report the preliminary work of each department and put forward the work plan and key points for next week.

2, study and analyze the work reports of various departments

3. Study and analyze the new trend of property management.

4. Implementation of training and communication

5. Study and analyze the service quality report.

6. Others

(3) Establish and improve the supervision and guarantee system for the service quality of the property in the early stage.

1. Set up the quality assurance department of the previously stagnant project and determine the quality supervisor.

2, clear working procedures

A, inspectors at least twice a day to supervise and inspect the various departments stationed at the scene, and according to the actual records, to rectify the non-standard service site.

The inspection contents mainly include: dealing with people, gfd, dining, labor discipline, on-site order maintenance, cleanliness and hygiene, etiquette norms, etc. Standards shall be implemented in accordance with the provisions of the employee handbook.

The inspector shall submit a written report and analyze the improvement suggestions before 17: 00 every afternoon.

B. Every month, the inspector conducts a written investigation on the site supervisor of the sales department and the site direct contact person, and analyzes and studies the relevant data.

The specific investigation content is attached to the questionnaire of service quality of the pre-project of XX Property Company.

The inspector shall submit a written report and analyze the improvement opinions before the end of each month.

C in the early stage of each quarter, the person in charge of the resident project makes a written investigation on the legal person or the person directly in charge of the development and construction unit, and at the same time studies and analyzes the relevant data.

The specific investigation content is attached to the questionnaire of service quality of the pre-project of XX Property Company.

The person in charge of the resident project or the person directly in charge shall submit a written report at the first regular meeting of each month and report to the company's office meeting at the same time.

(four) to coordinate the project development and construction units to establish a customer reporting system.

1, formulate a standardized contact letter system.

2. Establish and standardize the regular meeting system.

3. Assist in establishing customer contact reporting system.

Fourth, establish a long-term improvement mechanism.

1. Establish a property management service research institution for the previous project.

2. The main tasks of research institutions at present

First, study and summarize the project opening order implementation plan.

B, formulate and improve job responsibilities, site management system, employee handbook, etc. The preliminary work of the project leader, property consultant and relevant personnel.

Write general training materials for property management services.

D, plan to write the project property management plan.

E. Effective implementation of image planning system

Conduct internal training for the property management personnel of each building in a planned way.

G, do a good job in the research of new technologies, new materials and new schemes.

Business plan model essay 2 I. Marketing planning

(A) brand image

1, 100 hotels under the careful planning of the original team? Parknshop hotel? Naming, after all, has brand expression. However, the specific situation of VI and CIS image visual recognition and packaging systems is unknown. If not, we must improve the system construction and unify the brand packaging, product packaging, advertising and environmental facilities in the entire hotel management and operation system in strict accordance with the requirements.

2. Establish the top 100 hotel brands, and subdivide the existing subordinate departments into two sub-brands: namely, the club is renamed as the top 100 XX business club, and the restaurant is renamed as the top 100 XX restaurant or XX restaurant. The advantages of subdividing brand operation are: it can better establish the image and appeal of sub-brands and better implant the inner impression of consumers. Is conducive to the promotion of publicity, can promote related commercial projects.

(B) brand management strategy

1. Promote 100 hotels as a whole, and promote marketing and market renderings with sub-brands. Reach? Win three? The purpose of; (that is, the overall benefits of accommodation, catering and clubhouse will be improved)

2. Establish a customer marketing team to carry out marketing work in various industries in the local area.

3. Make reasonable marketing plans and business activities, expand customer relationship groups and realize overall marketing.

4. Carry out peripheral business for its catering, accommodation and leisure clubs; Such as: business center, air ticket booking, typing and copying, product procurement and a series of peripheral supporting services.

5. Set up a professional hotel management company and team operation as the goal.

Second, advertising planning

(1). Advertising media:

1, radio advertisement: column cooperation, product profit, hard advertisement.

2. Online advertising: (local online media, Baidu search promotion, company website promotion, hard advertising, news soft text editing, forum hype promotion and sales).

3. TV advertisements: insert hard advertisements in TV main column advertisements and write soft articles in news columns.

4, print advertising (high-end newspapers and magazines, leaflets, brochures, soft and hard advertising. Taxi mobile media advertisements, major road sign advertisements)

5. Marketing cooperation: Cross-industry cooperation and alliance with group units, so as to gain profits from promoting and marketing the added value of customer members, so as to achieve the same purpose of sales, promotion and development of both parties.

6. Public welfare promotion: organizing or supporting public welfare activities of some large social groups will naturally enhance brand influence and corporate image after media exposure.

(2). Advertising media strategy

1, website promotion

(1) Establish the company website, establish the company image and product promotion, introduce brand effect, maximize customer maintenance, find potential online consumer groups, and conduct online marketing, online promotion and online hype. Realize online sales, online booking and ordering.

(2) Advertise in well-known local websites and well-known domestic tourism and business websites. The content will change according to the change of activities. Advertise for a long time and change websites in time.

③ Make full use of online marketing channels to expand foreign and surrounding markets;

Release time: release throughout the year.

2. Radio advertisements:

① Promote the company by giving gifts or product sponsorship to radio programs.

(2) To make a profit for the broadcast customers and find the target consumers.

(3) hard advertising.

3. TV advertising:

(1) Put hard advertisements on the TV media with the highest ratings.

(2) Find TV staff or reporters to use soft-text propaganda to insert company propaganda into TV entertainment and news to expand the influence of the company. 4. Print advertisements

(1) placing soft and hard advertisements in well-known magazines and newspapers.

(2) Making company leaflets and brochures for effective delivery.

(3) Find valuable ways to make advertisements such as advertising signs in and around the store that meet the requirements of environmental protection and management departments.

④ Put company advertisements on mobile media such as taxis or buses. (Need to consider the promotion of target customers)

⑤ Keep good relations with media reporters and put in soft advertisements in time.

⑥ scenic billboards, tourist atlases, local yellow pages,118114 platforms.

5. Public welfare promotion:

(1) Effectively establish the company's image, reputation and brand in organizing and participating in social welfare undertakings and social group activities.

② Straight-line marketing, curve rescue, direct access to consumer terminals, expanding customer coverage and influence!

6. Other ways:

1) Through the company's title, various festivals, such as cooking competitions, are held to establish a leading position in the local industry.

2) Organize western-style wedding planning, banquets, birthday patty, company group gatherings, etc. Expand the propaganda influence.

3) Organize essay-writing activities on cultural themes among target consumer groups.

4) Introduce special dishes, special dishes and special rooms.

5) Improve the standardized management of internal publicity materials and facilities.

6) SMS and MMS advertising.

Third, channel expansion.

1. Expand and develop the customer base through various publicity and profit-making marketing activities.

2. Cross-industry cooperation and alliance with consortia, conglomerates, large enterprises, large institutions and big political circles, so as to maximize profits in terms of products, customers, publicity and prices, and achieve a win-win situation.

3, dredge the relationship between the government and enterprises and institutions, reach an agreement to promote sales and publicity.

4. Effective sales and publicity cooperation with domestic and local tourism units (such as tourism bureaus, travel agencies and scenic spots).

5. Carry out win-win cooperation with well-known catering and tourism industries at home and abroad.

6. Conduct network marketing and promotion cooperation on the Internet.

7. Provide customers with free transportation and corresponding reimbursement services in urban areas and scenic spots. Those who hold tickets for major scenic spots can enjoy relevant discounts.

8. Cooperate with taxi drivers or taxi companies to take corresponding measures such as fare reimbursement or taxi driver's commission for customers.

Fourth, customer management.

1. The purpose of establishing a customer club is to manage existing customer resources.

2, family management and innovative marketing, so that customers have trust and dependence.

3. Establish an electronic customer management system and carry out a series of activities such as birthday marketing, holiday marketing, return visit marketing and profit-making marketing.

4. Expand the national customer market, pay regular return visits to business customers, and enhance brand impression and return rate.

The purpose of establishing online sales platform is to provide customers with convenient and fast services such as online ordering and booking.

Business Plan Mode 3 In order to successfully implement Doosan's strategic management in Yulin, take the road of franchising, and realize Doosan's grand development goal in Yulin in the new three years, the company must strengthen basic management and seek benefits from management. Judging from the current management situation of the company, the outstanding problem is that the basic management work is very weak and the talents are very scarce, which does not meet the requirements of career development. There is only one solution, that is, vigorously promote the standardization of enterprise management. Enterprise management standardization is a development stage that enterprises can't avoid, the only way for enterprises to become brilliant, and a great change to promote enterprise upgrading.

Enterprise management standardization is rich in content, including six systems: enterprise development strategic planning system; Enterprise business process and form design system; Enterprise organizational structure system; Enterprise departments and job description system; Enterprise rules and regulations design system; Enterprise management control system. Six systems are the six foundations of enterprise management. Only by driving these six piles into the foundation of the enterprise and managing the enterprise on this basis can the building of the enterprise be stable. Therefore, this implementation plan is specially formulated.

I. Contents of standardized management:

Strategic planning of enterprise development

Clear the strategic goal of Doosan development in Yulin;

Clarify the social significance of enterprise establishment;

Clarify the service purpose of enterprise management;

Clarify the corporate culture that employees need to follow, and then penetrate into employees, market and society.

(B) business process and form design

The function of workflow is: to design the daily workflow of the enterprise well, so that the daily work is orderly; This way, sudden work can be prepared for a rainy day.

The function of form design is to make the daily work of enterprises more clear and standardized. The form design is simple and easy to use, and there are supporting programs. It laid a foundation for the informationization and digital management of enterprises.

Modern enterprises consider processes first, then departments. Process is more important than department, and process is greater than department.

(C) Enterprise organizational structure construction

Design, adjust, optimize and reform the organizational structure according to the development goal of the enterprise, because the structure will affect the behavior.

After the strategic plan for enterprise development is determined, the annual work plan must be clear;

After the annual work plan is clear, the core business process of the enterprise must be clear;

After the core business process is determined, we can calculate what kind of organizational structure the enterprise needs to support the realization of enterprise strategic planning;

After the organizational structure is determined, the responsibilities of each functional module are defined.

(4) Description of enterprise departments and job responsibilities

Accurately, practically and normatively describe the responsibilities of departments and posts and the qualifications of employees, and reflect its important role in post evaluation.

Traditional people rule? This method can no longer meet the needs of enterprise human resource management.

What must the sustainable development of enterprises rely on? Legal system? Management system, relying on qualifications to standardize the appointment and assessment standards of employees and managers.

The job description of the enterprise has a good authorization function;

Job qualification description has the function of judging employees' working ability;

Post value analysis has the function of checking and evaluating the contribution of employees' work.

(V) Design of enterprise rules and regulations

The rules and regulations of enterprises refer to the rules of the game that all employees must abide by.

Company rules and regulations are not the more the better, but the less the better. Only a few people can convince others by reasoning.

The system should not be arbitrary, but should be persistent and executable.

It is important that the established system should be resolutely implemented.

(6) Enterprise management control

Managers must be clear-headed and think twice before you act.

The only way to realize pre-planning is to establish management control system and decision support system effectively in enterprises. This system is very valuable for enterprises, especially managers at all levels.

The above six items are called the six hard systems of enterprise management standardization. In the standardization work, five soft systems of enterprise management should be established at the same time: effective communication system; An effective authorization system; Information management system; Problem analysis and decision-making system; Corporate culture and team building system.

Second, the principle of standardized management:

Standardized management should adhere to the principles of all staff, conciseness and practicality.

(A), the principle of full staff

Standardized management design should come from all employees and be applied to all employees. Encourage all employees to review the system and supervise authorization. Establish and improve the system, from the last position of the enterprise, put all employees into this work, and review the design repeatedly from top to bottom and bottom to top.

(B) the principle of conciseness

The connotation of the principle of conciseness includes:

The process must be understandable;

The process must be clearly distinguished;

The process must be learned;

Process must be used;

This process must be meaningful.

(3) practical principles

Proceed from reality, seek truth from facts, highlight key points and pay attention to practicality. Never build a car behind closed doors, which is flashy.

Third, the management standardization work plan arrangement

Management standardization is a systematic project of enterprise management upgrading, a major change in enterprise management, and the content that enterprises should always pay unremitting attention to.

In the initial stage, a special organization should be established to implement the staff; Detailed planning and phased implementation; Constantly changing, optimizing, enriching and perfecting in the implementation of the work.

(A) the establishment of organizational structure, the implementation of personnel

1, set up a leading group

Leader of the leading group:

Members of the leading group:

2. Establish a working group

Person in charge of the working group:

Working group members:

According to the needs of the work, the relevant personnel of the company are transferred to participate at any time.

(2) Detailed planning and phased implementation

The first stage: learning and research stage.

First, the training of working group personnel;

B. training some staff of the working group in professional knowledge;

C. study the current situation of the company;

D. collect the company's existing rules and regulations and written materials, and sort out the research.

The second stage: standard design stage.

A, complete the business process and form design;

B, study and determine the organizational structure of the company;

C, complete the company department and job description;

D, complete the formulation of rules and regulations;

E, complete the employee handbook;

F. Complete the compilation of the company's business processes, forms and system documents;

The third stage: the implementation stage

According to the new organizational structure, business process, department and post responsibilities, rules and regulations.

(3) Performance evaluation, optimization and improvement