Traditional Culture Encyclopedia - Hotel accommodation - Which group does Mercure Hotel belong to?

Which group does Mercure Hotel belong to?

Mercure Hotel belongs to Accor Hotels Group. Mercure, founded in 1973, is a personalized high-end hotel brand originating from France. At present, nearly 800 hotels around the world have come to Mercure China, expecting to bring an elegant lifestyle in French style.

In addition to hotel accommodation, Accor also provides a new way of life, work and entertainment through its catering, nightlife entertainment, leisure and office brands. Accor also improves distribution efficiency, optimizes hotel operation and enhances customer experience through digital solutions.

The design concept of Mercure Hotel;

On the basis of continuing the "French elegance" style, the design of Mercure Hotel fully incorporates local characteristics, which makes the design of every Mercure hotel unique, showing international elements without losing local culture, and conveying a fresh, comfortable and elegant brand style in all directions. After Zhu Hua took over the Mercure Hotel brand, RevPAR grew by more than 9.6% annually, and the GOP of direct stores exceeded 65%.

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