Hotel revenue management, great hotel revenue management, is there any way to learn or study materials, I beg you.

Hello everyone, I am Zheng Mingshou from the hotel. I share a case every day. Please give me your advice!

The answer to how hotel management can improve efficiency is actually revenue management. We will not talk about long-winded theories. Today we are here to discuss three small methods that can increase hotel revenue without increasing hotel costs:

1. In most hotels in China, their room rates end with "6" or "8", such as 258 or 288. I don't know who set the price or the price. Since when has it been established, but from the perspective of consumers, there is no difference between 258 and 259, so I suggest changing the hotel room price to end with "9", just like my Foshan Victoria Dali store For example, with 170 rooms and an average of 50 hours per day, more than 60,000 rooms are sold every year. In 2016, the housing price was changed from the original "6" to "9", and nearly 200,000 more rooms were sold in a year. profits come out. If there is a restaurant in the hotel, the price of each dish will be adjusted by the last digit. Over the course of a year, the income generated will be very considerable.

2. Every hotel has several particularly busy seasons every year. In those seasons, the demand for guest rooms is far greater than the supply (more than 1.2 times. You can check this demand on booking.com. ), during these days, try not to pick up groups, and push the group to Lao Wang’s family next to him, so that Lao Wang’s family will fill up early and crowd in his family’s individual travelers (it is difficult for individual tourists to change their consumption habits in ordinary times. In economics It’s called consumption inertia), even online reservations are turned off, don’t accept advance reservations, and wait until the room status is opened two days before the peak season. You will find that at this time, guests are concerned about the availability of rooms, rather than paying attention to the price. This kind of guests are called impulsive consumers. They are of higher quality than those who plan early and compare prices early, and rarely care about prices. Our hotel can adjust prices to maximize revenue.

3. On ota, for each same room type, you can choose some rooms on higher floors and add a room type with a price of 30 yuan higher. You will find that one-third of the people who bought the same room type will buy the same room type. One person chose this newly opened room type which is 30 yuan more expensive.

From the perspective of the hotel and the guests, because the hotel is a low-frequency consumer product, the guests will not understand the hotel products like the hotel insiders. In economics, it is called information asymmetry, and we can take advantage of it. , do a good job in hotel revenue management