The history of micro-film development?

2006. This year, two names that became very famous appeared: Hu Ge and "Chopstick Brothers". Hu Ge's spoof video "A Murder Caused by a Steamed Bun", "Chopstick Brothers"'s "Memoirs of a Male Geisha" and "Bless You, My Darling" have all created crazy click-through rates. It’s hard to say who was the first maker of that micro-movie. But from then on, "small movies" came into view.

Microfilm, also known as small film, refers to a small film derived from the art of movies and TV series, with a complete storyline and watchability. From the perspective of visual retention, micro-movies have special significance. They can more clearly allow the audience to remember the story that happened within 30 minutes, and it can still be remembered for a long time.

In early 2010, China Film Group and Youku *** jointly launched the "11 Degrees of Youth Movie Series" project, and "Chopstick Brothers" became famous with "Oldboy".

The success of "Oldboy" has attracted many investors. Among them, most of them are advertisers. And Hu Ge, who had been dormant for several years, also became popular. In January 2012, in order to undertake advertising, Hu Ge also registered his own company, Julei Cultural Communication Company.

Due to the characteristics of micro-films such as "strong participation", "low cost", and more flexible advertising placement, media companies and advertising companies across the country are rushing to develop them. Many people are optimistic about its huge market and broad scenarios. A very successful case is the Orange Hotel. At the end of 2010, they did not place any advertisements. Instead, they launched a short film "Let the Train Call" to interpret the hotel brand, imitating the popular "Let the Bullets Fly". The entire film only lasts 4 minutes and 51 seconds, but after it was first posted on the Weibo of a friend with a large number of fans, the effect was surprisingly good, with 400,000 views and more than 10,000 reposts in one week. Orange became a household name overnight.

At present, micro-movies have been generally paid attention to and accepted, and good films are constantly appearing. Such as "Oldboy", "Trigger", "Route 66", "Security" and so on. There are also private micro-movies started, the more famous one is Wang Dongjian, who released "Transaction" after "Letter". ...