Traditional Culture Encyclopedia - Hotel accommodation - How should the hotel handle the interest relationship between the hotel and its customers?
How should the hotel handle the interest relationship between the hotel and its customers?
The profit of the hotel comes from the customer's payment, and the customer is willing to pay the hotel because the hotel has improved the products that can satisfy it. If hotel products can fully meet the needs of customers, customers may become loyal customers. Loyal customers are an important source of hotel profits. As the basic unit of organizing the production and exchange of service commodities, modern hotels are an important part of tourism resources. Shaping and improving customer loyalty has become the core content of hotel management. Only customers with high satisfaction can become loyal customers. Finding customer needs and improving customer satisfaction have become the main content of enterprises. Customer satisfaction is determined by the comparison between the quality of products or services provided by hotels and the interests of customers (including actual expectations and potential expectations). The customer satisfaction model can systematically describe the relationship among the specific attributes of hotel products, customer satisfaction, customer loyalty and profits. From the customer satisfaction model, it can be seen that the overall satisfaction of customers with a hotel comes from the satisfaction of some important interests or values. It can be seen that in order to improve the overall satisfaction of customers, hotels must accurately grasp the interests and needs that guests are most concerned about when they stay in the hotel. In the years of operation, the impression hotel chain always insists on putting the interests of customers first, and thinks that only by meeting the needs of customers to the maximum extent, satisfying customers to the maximum extent and making customers feel value for money can the hotel continue to develop and improve. After years of operating experience and paying a return visit to customers, the impression hotel chain in Harbor has drawn the following customer interest demands: 1. Security Requirements All guests staying in the hotel have security requirements for their personal belongings. 2. Convenience needs All guests staying in the hotel hope that the hotel will provide them with convenient services. Especially the economical express hotel with accommodation as its core is characterized by warm and comfortable accommodation environment and convenient hotel facilities. 3. Privacy requirements All guests staying in the hotel need the privacy protection of relevant information. In addition to providing a quiet rest environment, Harbour Impression Hotel also ensures the maximum sound insulation effect of each room in the room design to ensure the privacy and safety of customers. 4. Respect the needs. The impression hotel chain in Harbor also showed outstanding respect for demand. Warm and considerate smile service can make customers immediately feel the intimacy of hotel customer service, the security of living environment and the sense of belonging at home like a touch of sunshine. The hotel pays special attention to details and personalized service, and constantly improves the quality of service. Harbor impression hotel chain dares to sacrifice a little bit of immediate interests of the hotel, think more about customers, and make customers feel value for money. Only in this way can a certain brand effect be formed, and the hotel can continue to develop and gain long-term benefits.
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