Study Year Paper "Analysis and Research on Marketing Communication Combination"

1. research on the integration of marketing power of small and medium-sized enterprises [admin | service-86qb @ 163.com] [September 24, 28 ][1]

Abstract (Chinese/English) After 3 years of hard setbacks in reform and opening up, small and medium-sized enterprises are growing stronger and stronger with their unique advantages. However, with the changing market environment and the increasing trend of market globalization, the market environment of enterprise marketing has undergone drastic changes, and enterprises are increasingly involved in a huge and complex dynamic market environment. The leading role of customers is getting stronger and stronger, and they are very picky, and their brand loyalty is extremely low, so it is difficult to do it from beginning to end; However, the relationship between the marketing forces of enterprises has become more complicated, and how to maximize the role of each marketing force in market competition is extremely important. The strength of enterprise marketing power is directly related to the survival and development of enterprises. Small and medium-sized <; ... more FONT class=Mark> In order to achieve sustainable growth and development, gain new competitive advantages and win consumers, enterprises must integrate marketing power. [Details ...]

2. Analysis on the foreign trade network marketing mode of China's small and medium-sized enterprises [admin | service-86qb @ 163.com] [September 23, 28 ][]

The appearance of network (in Chinese/English) has accelerated the transition from large-scale market to market segmentation, that is, the marketing mode has changed from traditional large-scale homogeneous marketing to centralized personalized marketing. Small batch production for small customers has developed rapidly, and the scale of enterprises is no longer the decisive factor. The Internet has created a global virtual market, which has resulted in network marketing. [Details ...]

3. A preliminary study on the marketing ethics of small and medium-sized enterprises in China [admin | service-86qb @ 163.com] [September 22, 28 ][25]

Abstract (in Chinese/English) Guided by the basic theories of business marketing ethics and economic ethics, this topic takes the current situation of marketing ethics of small and medium-sized enterprises in China as the research starting point. Through marketing cases and literature research, this paper analyzes the present situation of marketing ethics of small and medium-sized enterprises in China, probes into various problems, causes and countermeasures existing in marketing ethics of small and medium-sized enterprises in China, and on the basis of comparing and drawing lessons from the marketing ethics research of Chinese and western enterprises, expounds NT> small and medium-sized enterprises in China ... The basic norms of marketing ethics, put forward the content of marketing ethics of small and medium-sized enterprises and its realization ways. [Details]

4. Research on risk control of bank mortgage based on third-party marketing [admin | service-86qb @ 163.com] [September 1, 28 ][1]

Abstract (in Chinese/English) With the development of real estate market, banks play an indispensable role in the development of real estate, and the mortgage products of banks. After more than ten years' development, banks have achieved fruitful results and practical experience in the design and innovation of mortgage products. However, under the new market economy environment, the risk control in mortgage marketing is also facing various problems, and there are still many problems that are difficult to find systematic answers from the existing achievements. To this end, this paper focuses on the analysis of the process and risk of mortgage marketing, and with the help of the third-party marketing theory, launches a research on housing ... Based on the theoretical and empirical research on the present situation and existing problems of loan marketing, the risk control of applying third-party marketing to mortgage marketing, and examples, this paper puts forward some opinions and suggestions on applying third-party marketing to mortgage marketing, hoping to provide exploratory support for the risk control of bank mortgage marketing. Firstly, the paper briefly introduces the research background, points out the risk problems existing in bank mortgage marketing, points out the practical significance of the topic selection, explains the research methods and ideas of the paper, and briefly introduces the theoretical logic deduction ideas and structural framework, as well as possible contributions and innovations. Then it analyzes the development status and existing risk problems of mortgage. [Details ...]

5. Study on the influence of blog marketing characteristics of family hotels on customers' brand attitudes [admin | service-86qb @ 163.com] [September 4, 28 ][8]

Abstract (in Chinese/English) In China, family hotels were originally used to accommodate tourists for "holiday travel" in the late 199s. In recent years, due to the rise of self-help tour and the arrival of the 28 Beijing Olympic Games, it has attracted public attention again. The characteristics of small and scattered family hotels make operators often worry that there is no suitable channel to deliver promotional information to target customers, and interested customers can't get the appropriate family hotel information. In the era of Web2., the appearance of blog provides the operators of family hotels with an opportunity to solve this problem. Any operator has the opportunity to show his personalized family [details ...]

6. Research on marketing of urban tourism products [admin | service-86qb @ 163.com] [August 31, 28 ][21]

Abstract (Chinese/English) With the rapid development of social economy and the continuous improvement of people's living standards, tourism is gradually. Since the second half of the 199s, the awareness of developing tourism in cities has been continuously improved. For tourists, there are more choices for destination cities, and the competition for tourists in tourist cities is becoming increasingly fierce. Under this background, the marketing research of urban tourism products came into being. [Details ...]

7. Research on the integration strategy of network marketing channels of tourism enterprises [admin | service-86qb @ 163.com] [August 31, 28 ][18]

Abstract (Chinese/English) The 21st century is an era of tourism prosperity and development. When the network era comes, the combination of tourism and network is just like the aviation era. As a result, travel online advertising, online travel, travel online trading center, travel online booking and settlement are becoming more and more popular, and travel online marketing is imperative [details ...]

8. Research on the marketing model of travel agencies [admin | service-86qb @ 163.com] [August 29, 28 ][7]

Abstract (. As the political, economic and cultural center of Henan Province, Zhengzhou is attracting domestic and foreign tourists with its unique charm. Travel agencies in Zhengzhou have been established under this background. Due to loopholes in management and lack of marketing, the performance of travel agencies is mostly not very good. Through environmental analysis and market analysis, this paper holds that the opportunities of travel agencies in Zhengzhou are good, but the travel time in Henan is too tight, and most of the selected tourist attractions are Buddhist attractions, resulting in a single tourism product and mental fatigue of tourists. Travel agencies in Zhengzhou should adjust their product strategies and marketing strategies. [Details ...]

9. Research on the application of revenue management in China's railway passenger transport marketing [admin | service-86qb @ 163.com] [August 23, 28 ][8]

Abstract (Chinese/English) Revenue management originated in the American aviation industry in the late 197s. With a history of just over 3 years, revenue management has been applied in many industries, including aviation, railway, hotel management, car rental, radio and television, network services and so on. With the continuous development of the passenger transport market, the competition among railways, airlines and highways is becoming increasingly fierce. The rapid air transport and the convenience of road transport have attracted many passengers who have always chosen to travel by rail, especially in long-distance passenger transport. The air discount ticket policy has brought great pressure to the railway passenger transport department. In order to ensure the market share and transportation benefit, the railway department began to reform the management system and sales concept accordingly. [Details ...]

1. Research on membership marketing strategy of Beijing Jade Bird Fitness Center [admin | service-86qb @ 163.com] [August 2, 28 ][5]

Abstract (Chinese/English) With the improvement of consumption power of urban people and the change of consumption concept, commercial fitness clubs have developed rapidly. Beijing Jade Bird Fitness Center is very representative in the industry, and it adopts the general membership mode of gymnasiums to operate. Under this background, this paper studies the membership marketing strategy of Beijing Jade Bird Fitness Center. Firstly, this paper makes a SWOT analysis of Beijing Jade Bird Fitness Center, and holds that its internal advantages are mainly reflected in high-quality software and hardware facilities, fashionable high-end brand image and customer positioning, and the rationality of store location selection; The internal disadvantages mainly include relatively high price, the quality of in-store personnel that needs to be further improved, and the vicious competition brought about by the "performance first" sales system; External opportunities mainly include the rapid development of fitness industry, the growing urban middle class and a large number of foreigners in Beijing; External threats mainly include fierce competition in the fitness industry and the public's understanding of fitness is still at a shallow level. [Details ...]

11. Node Literature Research on International Marketing Strategy of Dalian Yingpaisi International Trading Company [admin | service-86qb @ 163.com] [August 17, 28 ][6]

Abstract (Chinese/English) Modern marketing emphasizes market-oriented and customer-centered, and enterprises can only understand and meet market demand. Dalian Yingpaisi International Trading Co., Ltd. is a joint-stock private limited liability company established in January 25. Its business scope is the import and export of goods and technologies. The company's main products are the international trade of metal products, mainly the blank production and machining of casting, forging and stamping products, and the export market is located in Europe and North America. Due to the lack of modern marketing concept and clear international marketing strategy, the company has problems in product structure, target market and suppliers. Therefore, it is the focus of this paper to formulate effective international marketing strategies and enhance the company's international competitive advantage. [Details ...]

12. TT Comparative shopping network marketing strategy case study [admin | service-86qb @ 163.com] [August 15, 28 ][6]

Abstract (Chinese/English) The so-called comparative shopping website refers to a specialized vertical search engine whose main function is to collect and analyze online shopping information. In this paper, the marketing strategy of TT-Net is analyzed and solved by using the theories of traditional marketing and online marketing, especially in the current e-commerce environment in China, how to achieve "localization" without completely copying foreign models, thus providing strategic suggestions for the overall design and long-term development of TT-Net. [Details ...]

13. TT Comparative Shopping Network Marketing Strategy Case Study [admin | service-86qb @ 163.com] [August 13, 28 ][4]

Abstract (Chinese/English) The so-called comparative shopping website refers to a specialized vertical search engine, whose main function is to collect and analyze online shopping information. In this paper, the marketing strategy of TT-Net is analyzed and solved by using the theories of traditional marketing and online marketing, especially in the current e-commerce environment in China, how to achieve "localization" without completely copying foreign models, thus providing strategic suggestions for the overall design and long-term development of TT-Net. The research idea is to ask questions first. The method is to understand the industry background and current situation through a wide range of external research, including the operation mode, profit point, market scale and development trend of the three major e-commerce websites, so as to prepare theoretical basis for TT network to determine the target market, conduct all-round internal research on TT network and understand the development process of the websites on the spot. [Details ...]

14. Research on the implementation path of concept marketing [admin | service-86qb @ 163.com] [August 12, 28 ][8]

Abstract (Chinese/English) Under the trend of economic globalization, the market scope is further expanded and the commodity exchange relationship is increasingly complex. Concepts and cultural factors under different environmental backgrounds have gradually become the main obstacles affecting transaction efficiency. In practice, consumers are more likely to trust influential enterprises. The greater the influence of enterprises on consumers and society, the more helpful it is to improve business performance. Conceptual marketing is a marketing activity based on conceptual influence, which aims at establishing the influence of enterprises, thus promoting the marketing model of transactions. It affects consumers' basic cognition and attitude through the role of "concept", and then affects consumers' consumption concepts, habits and behaviors, and finally promotes the development and realization of enterprise sales activities. [Details ...]

15. A preliminary study on the marketing communication mode of mobile phone media [admin | service-86qb @ 163.com] [March 31, 28 ][19]

The commercial wireless communication technology developed in the 198s has brought mobile phones to people's lives. After nearly 3 years of development, mobile phones have gone from In this paper, using the research methods of literature review and in-depth interviews, on the basis of consulting a large number of relevant books and research reports from Europe, America, Japan and other countries, combined with the reality of China's mobile communication industry, the author explores the reasons and background of the evolution of mobile phones from communication tools to marketing media, and analyzes the unique advantages of mobile phones as a new marketing media and its application forms. Based on the in-depth exposition of the changes and development of marketing media, combined with the pioneering experience and views of Japan, Europe and the United States in mobile phone marketing, this paper explores the mode of rational use of new mobile phone media as an advertising marketing communication channel, and analyzes and discusses the shortcomings in the current application of mobile phone marketing communication. [Details ...]

16. Analysis of customized marketing under the background of Internet [admin | service-86qb @ 163.com] [March 31, 28 ][42]

With the rapid development of global economy, the competition among enterprises is becoming increasingly fierce, and consumers' consumption behavior is also showing new characteristics. interconnected