What profit does Ctrip mainly rely on?

The profit of Ctrip.com is mainly four:

1. The hotel reservation agency fee is basically obtained from the profit discount of the destination hotel;

2. The agency fee for air ticket booking, which is obtained from the customer's booking fee, is equal to the difference between the customer's booking fee and the airline's ticket price;

3. Ctrip membership card;

with this card, you can enjoy all kinds of preferential treatment of Ctrip VIP members, exclusive hotel discounts, air ticket discounts and holiday discounts, including more than 1, holiday and tourism preferential routes, as well as high consumption discounts for catering and entertainment enjoyed by more than 3, special merchants nationwide.

4. Reservation of train tickets and air tickets;

The function of booking airline tickets and train tickets at the same time launched by Ctrip.com is the first time in the domestic online travel industry. This function comes from the in-depth observation of users' behavior habits, and innovatively compares the price of air tickets and train tickets on the same page, which changes the traditional single booking page mode of train tickets and solves the problem of difficult price selection. Ctrip can earn management fees and traffic fees from it.

Extended information:

In an interview with reporters, the analyst of Tiger Securities, a US stock brokerage, said that the net revenue of Ctrip in the fourth quarter of 215 exceeded the unanimous expectation of 2.812 billion yuan by 2% on Wall Street.

according to the business split, the total revenue of ticketing, which accounts for the largest proportion, was RMB 1.244 billion in the fourth quarter of 215, accounting for 43% of the total revenue, up 61% year-on-year. The previous forecast was 4%-5%, and the ticketing business greatly exceeded expectations.

Another highlight of Ctrip is the decrease in expenditure, benefiting from the merger. Ctrip's sales and marketing expenses in the fourth quarter of 215 were 849 million yuan, accounting for 29% of Ctrip's net turnover, which was lower than 36% in the same period of 214.

"Ctrip", the guide for the first quarter of 216 shows that the revenue increased by 75%-8% year-on-year. Although it greatly exceeded expectations, it was the combined revenue. Now Wall Street expects the growth rate of' Where to Go' to be 13% in the first quarter, but the financial report of' Where to Go' did not give the guidance for the first quarter.

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