Are many online franchisees scams? What are the main means of cheating? I hope to point it out. Thank you. . .

Under the call of mass entrepreneurship and innovation, many people can't help but want to start a business. The catering industry is sought after by entrepreneurs because of its large demand and low entry threshold, and catering franchise brands have mushroomed. For entrepreneurs, joining and not joining are completely two kinds of operating ideas. If you have limited funds but enough time, then you can choose not to join and explore for yourself. If you have enough money and want to save trouble, then joining may be a good choice. So how should we find the right brand and avoid the trap of joining?

First of all, you can't choose those that are free of joining fees or have low joining fees.

Many milk tea material suppliers and equipment suppliers promote milk tea technology and join for free, but they actually want to sell materials and equipment. Let's have a cup of milk tea and think that the essence of joining is to buy services. Let's have a cup of milk tea. The headquarters will provide one-stop services for franchisees, including market research, store location, store decoration, technical training and guidance, opening promotion, opening activities, operation guidance, inspection and supervision, etc. These services need financial support. Those who claim that the joining fee is free or very low not only have no actual technical support, but also sell a lot of materials and equipment, so the actual cost is often more expensive than the general joining. It's also a trap to join in and give away the whole set of equipment for free. We should always remember: "There will be no pie in the sky".

Secondly, there is no requirement for joining.

We know that tea shops pay great attention to location. Although the area can be smaller, it is generally not less than 10 square meter. A regular franchise brand will generally take into account the franchisees' operating conditions, because if the location is not good and the franchisees' operating conditions are poor, it will also damage the brand image of the franchise brand. Therefore, we won't agree to join the brand over a cup of tea. However, the rapid recruitment of brands is only to earn franchise fees. As long as there is a place, it is allowed to join, without field visits and without making targeted business strategies. The loss of joining such brands is basically obvious.

Thirdly, paid advertising should be able to distinguish.

Many cottage leather bag companies regard brand words of other brands as the key words of their bidding promotion. We use search engines to search for brand A. In fact, the first few are advertisements of brands B, C and even D. When we search with search engines, we should pay special attention to those links with advertisements, many of which are not the real websites of the brands we are looking for, which is typical.

There is no pie in the sky, and there are often pits behind the free. We are starting a business and choosing to join the brand. Even in our daily life, we should be more cautious when we meet free services, knowing that businessmen can't afford it.