How do merchants play little red books to promote their operations? The Operation Strategy of Xiaohongshu

As the fastest-growing community content e-commerce platform in China, Xiaohongshu's "planting grass" function has become a popular marketing method on the Internet. When users have consumer demand, they will go to Xiaohongshu to search for the word-of-mouth and evaluation of products and compare them. Xiaohongshu is mainly engaged in word-of-mouth marketing and is an important entrance for shoppers to make consumption decisions. Before a company or brand starts to make a little red book, it is best to make a brief description of the selling points of the products, list the selling points that can be developed, then sort out the direction and types of writing according to the selling points, and finally write according to the direction and focus required by the company's copywriting or talents. For example, our product is a silk sanitary towel with whitening, natural non-sensitization, warm palace tablets, menstrual gifts and other selling points, so we can write it from the aspects of gynecological health, good product recommendation and product evaluation. It is suggested that at this stage of product selling point and direction extension, the company hold a meeting to brainstorm, record all the ideas that can be thought of, and then break through one by one to see if a critical point can be written. After trying Wen Dian, they will constantly update and strengthen similar notes. The selling point of products and the explosion of messages and telegrams are all produced in constant brainstorming and testing. A rule is that the most respected selling point of Little Red Book is "white, thin and beautiful", so everyone can rely on these aspects. After selecting the products and listing the selling points, you can make a promotion plan. When we choose the products to be promoted and make a brief introduction, we can make a promotion plan and take notes. To take notes, we must first grasp the law of product popularity. When sending notes, it is best to find an amateur number to send a wave first, and then find a waist expert to play it. After the article was detonated, the notes were immediately intensified, and both amateurs and talents should exert their strength. According to our experience, it is better to put 50- 100 amateur notes and 10-20 expert notes in the first month, and one or two of them with good data performance are enough. Then it can be gradually increased. When writing notes, we should choose the appropriate writing type according to the characteristics of our products and industries. There are usually several types of notes, such as evaluation collection, good thing recommendation, tutorial sharing, problem solving, diy production strategy and so on. The evaluation collection class is the usage details and experience feelings written for a specific group of people; Good thing recommendation notes need to highlight the advantages of products and analyze the reasons; Tutorial sharing class pays attention to step flow and method; The problem-solving class needs to give a solution to the user's pain points; While doing the raiders, we should match our products with other products to solve a pain point. When operating Xiaohongshu, we must first sort out the brand product introduction, make clear the direction of content production, then put it into the talent matrix rhythmically, and then add fuel to the fire with our own amateur number. These operations can help us to carry goods efficiently. In terms of content production and operation, the key is to output dry goods that are really valuable to users, and then optimize titles, pictures, text typesetting and so on. And both inside and outside, supplemented by comment marketing, to attract users to click and read. How to make content can we get the advantage of collecting notes in Xiaohongshu. It is suggested that brands can make content collections around product selection 1 or two topics, and soft content is more acceptable to users. Secondly, the platform requires KOL to make four high-quality notes before releasing the 1 advertisement, while Xiaohongshu's note requirements for the highlights will be appropriately reduced. Therefore, in terms of input and output, it is suggested that brands make a collection and implant products in content to attract more users. It is easier to get traffic support in the station by chasing hot spots skillfully, because the recommendation mechanism of Xiaohongshu is the same as that of the self-media platform. First of all, labels are labeled according to the contents of your notes. Therefore, it is suggested that brands can put more relevant labels on the notes around the products, and the platform will recommend them to users who usually pay attention to such labels according to the note labels. PS: Brand merchants who need to promote can refer to the recommendation set of explosive articles, contact Blue Imagination Media, analyze, plan and execute these problems for you, and solve the brand promotion problem of Little Red Book Notes professionally, efficiently and cost-effectively. Some rules and regulations of the little red book. There is no shortcut, only keep trying. Every platform is different and there is no uniform standard. However, we must study several standard questions. First, who is the audience of this platform? Second, what kind of content is the most popular? 3. What is the best release time and update frequency? Fourth, how to get official traffic support? (Pay attention to official announcements, topics, activities, etc. Fifth, how to transform? The following is the test I did in the last month, which can be used as a reference. 1, publishing time: 7- 1 1 (prime time) 2, publishing frequency: 2-4 articles a week 3, publishing words: 800- 1000 words 4, picture requirements: small freshness is preferred (recommended filter B6/kloc- Title: Attractive, in line with women's aesthetic and psychological needs. 7. Let friends around you like, collect and comment as soon as possible after the release. In this way, the system will think that your post is popular and has a high number of recommendations. 8. Don't use special words such as "Add me to WeChat", phone number and micro signal in articles, pictures, comments and private messages. If you add these taboos, you will be warned and restricted. 9. It is best to take pictures in real time, and don't add watermarks, which will be warned and restricted. 10, remember to add a configuration sheet when sending a decoration case, otherwise it will be forced by various problems. Blue Imagination is a new team role, relying on technology and data to achieve various marketing goals. From the point of view that single-line thinkers often ignore, this paper sorts out the factors of integrating product development and realizes the effective operation and custody growth brought by low cost or even zero cost.