202 1 What is the current situation and development trend of the hotel industry?

The status quo is that the homogenization is serious and the brand continues to weaken. The development trend is from full service to selection.

The development of hotel industry in China is closely related to national economic growth, residents' consumption level and domestic tourism development. Directly benefiting from the rapid development of national economy and the improvement of people's living consumption level, the scale of hotel industry in China keeps growing, and the supply of hotel industry in China keeps growing.

The number of hotel rooms in China has increased from 2 15.0 1000 in 20 19 to 4 149700 in 20 19, with a compound annual growth rate of 17.87%. The proportion of luxury, high-end and budget hotels in China is about 8%, 27% and 65%. At present, the domestic hotel market is dominated by low-end budget hotels.

The direction of hotel development:

The proportion of luxury, high-end and budget hotels in Europe and America is about 20%, 50% and 30%. In the future, the structural layout of China's hotel industry will be close to that of developed countries such as Europe and America, with high-end hotels as the main body. Judging from the current domestic hotel market structure, mid-range hotels still have a lot of room for development.

In the future, high-end hotels in China will usher in a medium and long-term rapid development stage. Due to the real estate investment cycle, the existing property stock is large, and the cost of hotel self-sustaining property is too high. The hotel industry has changed from attaching importance to asset operation to managing brand operation, from asset-oriented mode that consumes resources to light asset mode that rents property and emphasizes management output and brand output.