What new media does the hotel have?

There are two main types of hotel new media:

First, the form of pictures+words. Use Xiaohongshu, WeChat official account, Baidu, Zhihu, Baijiahao, OTA, etc. This new type of self-media is mainly promoted in the form of planting grass or soft text. This kind of publicity is a traditional form, and it is also the main sales channel that can bring actual orders to hotels at present. There are usually two charging standards:

1, fixed commission ratio. Generally, it is between 12%- 18%, and traditional hotel OTA is the main one. For example, Ctrip, Qunar, BOOKING, EXPEDIA and so on.

2. Pay by call. Take Little Red Book as an example. If the hotel wants to invite travel bloggers to promote the hotel, the expenses mainly include: blogger fees, filming and post-production. The cost of shooting and post-production is relatively fixed, and the cost of bloggers is relatively large. The number of fans of bloggers determines the price of bloggers, which is directly proportional.

Second, short videos. Short video is a new type of media that has appeared in recent years, mainly including: Aauto Quicker, Watermelon, etc. At present, the main function of short video tends to promote hotel brands. Based on the long-term promotion and publicity of the brand, the conversion rate and actual order volume are less.

When choosing new media, hotels need to consider their own positioning and target room groups, and bring reasonable investment income to hotels by leveraging media. I hope my answer can help you, thank you.