Traditional Culture Encyclopedia - Hotel accommodation - What's the difference between Jingfeng Marriott and Marriott?
What's the difference between Jingfeng Marriott and Marriott?
1. Different hotel types: Jingfeng Marriott is a "luxury" hotel brand under Marriott Hotel, which is mainly targeted at young, fashionable, free and tasteful people. Hotel facilities are relatively simple and the price is relatively low; Marriott is a high-end luxury hotel brand under Marriott Hotel International Group, which has many series such as boutique hotels, business hotels and urban resorts. Services and facilities are more luxurious and advanced, and the price is relatively high.
2. Different consumption positioning: Jingfeng Marriott's consumption positioning is relatively economical, focusing on providing fashionable, comfortable and value-added accommodation experience, which is suitable for the consumption needs of young people, backpackers and the middle class; Marriott's consumption positioning is more luxurious and high-end, focusing on services, facilities and scene creation. The target consumers are mainly business people, high-end travelers and luxury consumers.
Jingfeng Marriott and Marriott are both brands of Marriott International Hotel Group, but their consumption orientation, service attitude and product design are different.
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