Summary of Sales Experience (Collection of 5 Articles)

Sales experience summary 1 Thank the company for providing a learning platform and the leaders for giving opportunities for progress. I am very happy to attend this xx sales skill training class. After this training, I have a more comprehensive understanding of sales in my mind and an unprecedented breakthrough in sales theory. I believe that I will not only copy the sales ideas I have mastered to the store staff, but also apply the theories I have learned to practice. I mainly talk about my learning experience during the training period.

First of all, Mr. X's explanation is memorable and humorous, and he points out all kinds of problems in previous sales through talking and laughing.

Teacher X talks about the industry: sales is the most glorious and secure job in the world, and high income comes from unstable income. Through the six steps of "Excalibur" (attracting guests → retaining guests → understanding needs → shaping value → following first → making a happy deal), every step and every case is so profound that I can more clearly grasp how to deal with various problems encountered in my work, and strictly demand myself to repeat simple things, persist in doing repetitive things and do things happily in my future work.

Teacher X talks about mentality: During my study, I learned that no matter what job I want to do, I should establish the values of the industry ideologically, establish the belief of loving my job and make every effort to strive for achievements. Only by putting a correct attitude can we stand the test of being rejected by customers.

Teacher X talks about image: by learning and mastering "image and standardization", I have a clear understanding of personal image, commodity image and store image, and realize that the management of stores should play the role of vision, hearing and words, and strive to increase the added value of goods and make them competitive.

Teacher X talks about skills: quoting the painful sales method to tell the story of customers' purchase from discovering problems to creating problems, magnifying problems and solving problems. The key is how to put our thoughts into our customers' heads and put their money into our pockets.

Through training, I am determined to improve myself and drive the team from the following aspects: first, study theoretical knowledge seriously and apply what I have learned. Secondly, strive to be a builder of excellent teams, improve the store operation ability and promote the store performance. Then promote on-site education and training activities, enhance the role ability of store personnel, improve their mentality, and promote the achievement of store management goals.

Thank you for the training arranged by the company and give you a rare learning opportunity!

Thanks to Teacher X, he not only brought us marketing knowledge, but also set an example for our work. After this training, I feel that I have gained a lot. Different from all previous trainings, this training is mainly conducted in the form of questions, answers and teams. From 9 am to 4: 30 pm, the atmosphere was lively, and the training taught Lenovo culture and sales skills vividly. With the solutions to the problems that may be encountered at ordinary times, we deeply feel the profoundness and super appeal of Lenovo culture. In this training, we learn from the exchange of colleagues in xx store.

Sales experience summary 2 I am a telemarketer, and I have summarized some successful experiences in my work. Here is a word of encouragement for you, hoping to help you in your future work.

(1) First of all, you must clearly explain all the selling points and features of the products to the target customers, so that they can understand what products you are recommending to customers and what you are selling to customers in just a few minutes, so you must practice fluent Mandarin before becoming an excellent telemarketer! Only in this way can customers understand what you are talking about!

(2) In telemarketing, no matter what products we make, there will be some preferential or value-added services that can be flexibly controlled by telemarketing. Take the VIP card I used to run in xx as an example. We will give away a free room while selling the VIP card. Amount of cash deduction; Red wine rolls and cake rolls! However, the number of orders depends on two points. The first point must be that you should call more. There is nothing wrong with the sentence "Heaven rewards diligence". Call quality must be supplemented by quantity. The second point is to flexibly use these benefits attached to VIP cards, that is, the value-added services mentioned above!

For example: Today, I told General Manager xx about the purpose of our card (50% off for dinner for two people, 10% off for the lowest room rate that night, valid for one year in hotels around the world 132), but I won't tell you the discount of this card (free room; Cash deduction voucher; Wine coupons and cake coupons) so that you can save one hand when you call next time; This move is also called all is fair in war! When you have time to call General Manager X for the second time, you will send one of the quotations as bait. If not, you can send the other two, and you must repeatedly emphasize that these offers are specially approved by the president of xx District. Don't let customers feel that these offers are easy to get!

(3) Insist that dripping wears away the stone, not built in a day, and Rome was not built in a day; This is not a cold day! No matter what you want to succeed in, you can't do without perseverance and persistence!

With an empty cup in mind, I was fortunate enough to participate in the training of marketing knowledge and business skills held by _ _. During this training, the professor of _ _ College gave a detailed introduction to marketing skills and customer relationship management, and focused on some of them, including the strategies in marketing skills, how to open up the market and how to expand sales. There is also the establishment and maintenance of customer relationships. With a large number of vivid case teaching, it is practical and operable, and it is vivid and easy to understand by interactive and on-site question and answer, so that we can master more methods and skills in relaxed learning. This training was highly praised and recognized by everyone. Let me briefly talk about my training.

First, confidence+sincerity+willingness+cooperation.

Self-confidence is the motivation for people to do things, and self-confidence is a kind of strength. Encourage yourself at the beginning of work every day. We should face customers and consumers with a win-win mentality, sell ourselves first and then sell goods, and have confidence in ourselves. Only by selling ourselves to customers can we sell our products to customers. Everything must be sincere, and mentality is the basic requirement for a person to do things. You must treat customers and colleagues sincerely with a sincere heart. Only in this way will others respect you, treat you as a friend and accept your products. Business representatives are the image of the company, the embodiment of enterprise quality, the hub connecting enterprises with society, consumers and distributors, and trust is the guarantee of your business. Pay attention to learning everywhere, cultivate diligent thinking and good sales experience. Opportunities are reserved for those who are prepared and for those who have the heart. As a salesperson, we should know every change of customers, grasp every detail, be a conscientious person and constantly improve ourselves. Sales depend on cooperation, wise decision of leaders, strategic planning of the company, and support and cooperation of various departments. In short, be patient and meticulous, and be moved first.

Second, sales+market+strategy

Good products need a good market and a good marketing strategy. At the same time, the construction of the network is a master of selling products, allowing you to master all the relevant reasons of the products. To open up the market, it is necessary to enhance the friendship with customers, be familiar with their business conditions, improve their own management level and better sell products to customers. Good marketing strategies are prepared, and some help customers sell products better, make suggestions for customers, package products and do promotional activities. Let customers feel that you are sincere and trustworthy. We are the bond of interests and the guarantee of customers' trust.

Through this training, I benefited a lot and really realized the importance and necessity of marketing skills and customer relationship in my work. We should keep a positive attitude, be confident, have a sense of responsibility, be open-minded, enterprising, persistent and grateful, and pursue Excellence in Paramore.

Sales experience summary 4 The whole marketing training course of our bank has ended. However, I got much more from this training than I expected. Through this training and study, I have a new understanding of the concept of overall marketing. The teacher's vivid teaching not only gave me fresh sensory enjoyment, but also made me break through the barriers of traditional thinking and expounded many unprecedented new ideas. Marketing is not only a skill, but also an art. Learning the theory of total marketing is of great guiding significance to my work. Let's talk about our experience in this training:

First, the establishment of marketing concepts

"My life is infinite, but my knowledge is infinite, so I have unlimited knowledge. Through this training and study, I feel more deeply the necessity of learning theoretical knowledge. The marketing theory studied in this course is the summary of countless successes and failures of predecessors. More importantly, as an account manager who has just been in office for one year, I am rather clumsy in mastering and applying the basic marketing theory. In the marketing process of our financial products and services, it is limited to a small amount of experience accumulated through blind exploration.

Second, there can be no innovation and breakthrough in marketing.

Faced with the rapid changes in the financial market, banks lack relatively monotonous development models and innovative strategies, which will only lead banks and even the whole bank to fall into the quagmire of market development. Only by establishing the theoretical system of active marketing can we survive in the increasingly competitive financial market. Master marketing skills, master marketing skills and broaden marketing ideas. This training is mainly arranged in three aspects: first, counter marketing for tellers, which mainly explains how tellers briefly publicize the financial products and services of banks when handling business for customers; The second aspect is the professional service process of the lobby manager. The lobby manager is the soul of the scene. It shows the responsibilities and skills of the lobby manager, how the lobby manager guides the transfer and how to quickly identify customers. The third aspect is the active marketing of account managers. As a "frontline" member of the battle, account managers need to master more marketing skills, including how to understand customers and their families, occupations and education levels, how to deal with customers' rejection, how to solve customers' questions in time and so on.

Third, the implementation of marketing work Modern marketing management theory holds that marketing management pays attention to the process.

If you control the process, you control the result. Only through this process can we produce results. What kind of process will produce what kind of results ",marketing work should focus on the implementation process, and the most important thing is to adhere to the" process orientation "in marketing implementation, that is, the marketing of bank financial products and services must be implemented in daily work and even life, not just" process orientation ". In marketing management, there is no arrangement without inspection and no arrangement without implementation. We must implement management measures with the concept of "high quality and high efficiency" to promote the development of enterprises.

Short-term training, unlimited learning. Only by constantly applying the knowledge gained in training to practice can it take root and sprout. In the future work, we should integrate the thinking mode of this training into practice, constantly adjust our working methods, thinking mode and service concept, hone ourselves in practice and constantly improve our professional marketing management level.

As a salesperson who has been engaged in credit card sales for more than one year in Guangfa Bank, I always think that when selling products, I should have the following qualities: sensitive reaction ability, knowing how to guess the psychological changes of customers, understanding and interpreting products, language expression ability and good psychological quality.

After a year and a half of hard work and struggle, there are joys, sorrows, laughter, tears, successes and failures in this year's sales work time. However, in a very short time, I deeply realized that no matter what I do, I should have full confidence in myself.

In addition to having enough confidence and experience in yourself, it is more important to have your own mentality. I am a salesman, and I have just been promoted to the head of a small team. I feel honored to be promoted, but invisible pressure is coming at me, but appropriate pressure can give me a kind of motivation. I also want to share it with you here. I believe many colleagues who work in the company also have unique opinions. Learn from others, apply what you have learned, and open up a world for yourself!

One: Have confidence in yourself.

When I first started working in sales, I hesitated when I wanted to visit customers, and I was afraid to enter the door. I finally got up the courage to enter the door, but I was too nervous to know what to say. At the beginning of introducing the product, the customer sent it away in a few words. Repeated visits failed, and I began to make excuses and complain for myself. But I never realized that while making excuses for myself, I had become quite negative. Negative emotions have a great influence on my work. Later, the leader knew about it and talked to me a lot. He told me: "A qualified salesman must first have full confidence. Only when he has full confidence in himself can he eliminate the fear of facing customers, give himself a clear idea and introduce products to customers through fluent language. " These words are deeply engraved in my mind. Whenever I feel depressed, I secretly cheer myself up. I firmly believe that as long as you have confidence in yourself and your products, you have already achieved half the success.

Two: Set yourself a goal that can be achieved at different times.

Everyone should arrange their work reasonably every day, with a plan and purpose. In order to avoid blindness, it can be said that there is no direction. This kind of situation often gets twice the result with half the effort, not worth the loss. Now, as a new sales team leader, I have to lead the team members besides myself. Since you have led a small team, you must have a careful work plan, reasonable time arrangement, adequate personnel deployment, good team spirit and so on. Set a goal for yourself and your team members!

Three: gain the trust of customers in an instant.

Make friends with customers when selling products, so that customers have a good impression and trust in themselves. What you say when you meet a customer for the first time is very important, and a good opening speech is often half the battle. Of course, gaining customers' goodwill and trust in an instant is not only reflected in the first meeting. During the conversation, customers may be indifferent to the sales staff for a long time, but changes in some details may win customers' hearts.

Four: learning new knowledge in sales failure

As the saying goes, "failure is the mother of success"! In the process of sales, many times we will meet all kinds of customers. Maybe you are lucky to meet easy-going customers, but there are also unlucky days when customers are particularly difficult to catch you. Don't be discouraged after so many failures. We should find the reason from the root of the matter, why it failed, whether the professional knowledge is not in place or the sales skills are not as good as others. I hope we won't make the same mistake often next time.

The above points are some of my experiences from being a salesman to being a sales sub-group leader. If we can do it: "Grasp the present, learn from the past and start to create the future. Imagine a bright future, make a practical plan and do something today to realize it. Clear your goals and explore ways to make your work and life more meaningful, and you will be happier and more successful!