Traditional Culture Encyclopedia - Hotel accommodation - Briefly describe the main non-personnel channels for information dissemination.
Briefly describe the main non-personnel channels for information dissemination.
Answer: Information disseminators must choose effective information dissemination channels to transmit information. There are two types of information dissemination channels: personnel and non-personnel. Among them, non-personnel channels mainly include:
(1) Media, consisting of print media (newspapers, magazines, direct mail), broadcast media (radio, television), online media (telephone, cable, satellite) , radio), electronic media (audio tapes, video tapes, video disks, disks, optical discs, web pages) and display media (billboards, signs, posters). Most non-personnel information is disseminated through purchased media.
(2) Atmospheres are "packaged environments" that create or enhance buyers' tendency to purchase or consume products. Therefore, law offices are decorated with oriental rugs and oak furniture to convey their message of "stability" and "success." Five-star hotels crystallize the luxurious atmosphere with Athenian chandeliers, marble columns and other tangible images.
(3) Events are used to deliver special information to the target audience. The public relations department arranges press conferences, opening ceremonies and sponsored sports events to achieve special information dissemination effects on each target audience.
Although personal information dissemination is often more effective than mass information dissemination, mass media is also the main method to stimulate personal information dissemination. Mass information communication affects people's attitudes and behaviors through a two-step information process. Ideas often flow from radio, television, and print to the minds of opinion leaders, and from there to the minds of less proactive groups.
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