What does exhibition planning and management do?

After graduation, students majoring in exhibition planning and management are mainly engaged in the front-line work of exhibition service, planning and management for various exhibition companies, exhibition centers, advertising companies, tourism companies, hotels, foreign trade companies, economic and trade administrative departments and other related enterprises and institutions.

Training objectives: The major of exhibition planning and management aims at cultivating high-quality skilled talents in the exhibition field with all-round development of morality, intelligence, physique and aesthetics, adapting to the needs of social and economic development and socialist modernization in the 2nd1century, with solid foundation, wide knowledge, professional expertise, strong operability, characteristics of the times and innovative spirit.

Extended data:

Exhibition planning and management major is a new applied major, aiming at cultivating advanced applied talents who can adapt to the needs of socialist market economy and exhibition development, have both ability and political integrity, master the actual operation of exhibitions, and engage in exhibition planning and management and exhibition design in exhibition industry, tourism, advertising, large and medium-sized enterprises and institutions, and government propaganda departments.

With China becoming a big convention and exhibition country in Asia, the convention and exhibition industry is becoming a sunrise industry in the tertiary industry, with an average annual growth rate of 20% since China's entry into WTO, with huge development potential and space. ? [ 1]? The development of convention and exhibition industry needs a large number of high-quality professional convention and exhibition talents, and the contradiction between the growing social demand for convention and exhibition talents and the lagging cultivation of convention and exhibition talents, the imperfect development of convention and exhibition disciplines, the immature professional construction and the unreasonable curriculum setting is increasingly prominent. How to cultivate professionals who meet the needs of the times has become an urgent subject to be studied.

The combination of convention and exhibition industry and tourism is a general trend, and convention and exhibition tourism is a new type of tourism project that has developed rapidly since the 1990s. It is called MICE (Conference, Award, Congress, Exhibition) internationally. It is an industry that combines convention and exhibition industry with tourism. ? With the integration of the world economy, international MICE tourism activities become more and more frequent, and MICE tourism is considered as one of the industries with the most development potential after finance and trade. Its huge market potential and high returns attract more and more national and regional governments and non-governmental organizations to join the competition in the MICE tourism market.

MICE tourism develops very rapidly, and new jobs are constantly emerging. The demand level of mice tourism talents is more and more abundant. If education can't keep up with the requirements of the times, the "talent bottleneck" of mice tourism may never be solved. ? However, China's MICE tourism education is a new field, and its specialty is still in the exploratory stage, with little experience for reference, and it is still far from perfect in terms of teachers, textbook norms and curriculum settings, let alone a scientific and reasonable talent training model.

In view of the contradiction between the prosperity of MICE tourism economy and the relative backwardness of professional education in China, MICE tourism education must constantly adjust the teaching content and curriculum according to the actual needs of the talent market, build a training model suitable for MICE tourism talents in colleges and universities in China, grasp the pulse of the market at any time, and realize the effective docking of professional teaching and social needs.

References:

Baidu Encyclopedia-Exhibition Planning and Management