Why are they all robbing Tian Fei Maotai?

For example, Tian Fei Maotai is hard to buy. It's really hard to grab. 1499 yuan of cheap Maotai once sold in Wumart, Tmall, Suning and other e-commerce platforms, absolutely seconds! You said that Tian Fei Maotai was easy to rob, and it was really easy to rob. As long as you are willing to spend 3000 yuan, a steady stream of genuine Tian Fei is waiting for you to choose. It can be seen that so many people robbed Maotai, not the cheap Maotai of 1499 yuan.

For consumers, there is no shortage of 3000 Tian Fei in the market, and 1499 Tian Fei is a scarce commodity. As we all know, Tian Fei Maotai is widely recognized by liquor consumers because of its excellent quality and strong brand power. Due to the production capacity and distributor strategy, the market trend of Tian Fei Maotai is that supply exceeds demand, which leads to the rising terminal price of Maotai. The price of 500ml 53-degree Tian Fei Maotai in offline tobacco hotels is around 2,600 yuan, and some supermarkets are almost 3,000 yuan. Look, there are many people robbing Maotai. Do you think they are really robbing Maotai? No, they are actually robbing money. Imagine that you 1.499 yuan grabbed the sky. At the price of 3000 yuan, you directly earned 1.5 Mao Grandpa. Even if it is sold, according to the current market price of about 2,000 yuan, it is also the net profit of five grandfathers.

So who is robbing Maotai? According to their purpose of buying Maotai, they can be roughly divided into two types, one is to save money and the other is to make money. First of all, people who want to save money often buy wine or give it away by themselves, and the price sensitivity is high, so they save money in disguise by robbing the cheap Maotai of 1499 yuan. And look at those who want to make money. These people include professional scalpers, wine merchants and people who take advantage of petty gains. They basically belong to a system. Professional scalpers themselves or hire people to grab the supply of Maotai at 1499 yuan, and then sell it to wine merchants at a high price. There are also some people who don't like drinking, and they just grab it to make the difference. They will also sell Tian Fei to the wine merchants at a high price, and the wine merchants can rob it themselves.

More uniquely, COFCO Trust launched Tian Fei 1 Maotai Investment Collective Fund Trust Plan and Tian Fei 2 Kweichow Moutai Investment Trust Plan. Simply put, it is to operate Tian Fei Maotai as a financial asset. It is said that direct selling exploded, and these people who participated in such trust plans also made money by seizing Maotai resources in a sense.

Looking back at the price changes of Maotai in recent years, in just five years, the price of Maotai in Tian Fei has experienced great fluctuations, from the terminal transaction price falling below 1000 yuan/bottle to rising to 2800 yuan/bottle, in which the rise and fall are not only controlled by market supply and demand, but also controlled by capital. Behind the blind high price is the bubble. 1499 yuan may not be a big stock in the Maotai market, but the stock of 3,000 yuan in the Maotai market is not small. If the price is allowed to rise, the bubble will burst and the consequences will be unimaginable.

Recently, Kweichow Moutai said: Starting from 20191February 12, Moutai is planned to be implemented ahead of schedule in the first quarter of 2020, with an estimated volume of 7,500 tons, which will be mainly put into four channels: dealers, self-operated companies, supermarkets and e-commerce. This move is to make it easier for people to buy Moutai during New Year's Day and Spring Festival, and to release the signal that "Moutai is for drinking, not for frying". As for the situation of competing for Maotai, we will wait and see whether it can change in the future.