Traditional Culture Encyclopedia - Hotel accommodation - How to choose a site in Red Hotel?
How to choose a site in Red Hotel?
1, consumption orientation
The sales volume of the store is closely related to the passenger flow, so when choosing the store address, we should do a good job in relevant consumer surveys. For example, the local consumption level, age class, occupation and preference for red wine are more French old world red wine or new world Chilean red wine. Consumption habits vary from place to place, so we should consider these when choosing the location of the store, so as to more accurately locate the customers of our store consumer groups.
2. Is the transportation convenient?
When choosing the location of wine specialty stores, it is best to choose areas with convenient transportation and concentrated consumption, such as large shopping malls and supermarkets. These places have a large population flow and concentrated consumption, which is the main area for people to consume. Opening Red Hotel in these places is helpful for drainage management.
3. Shop area and rent
When choosing a site, we should also examine the store area and rent, which is related to the later operation, and the rent is directly linked to the future profit. When considering the rent, we need to combine specific market analysis and store analysis to see if it is worthwhile.
If the local market is large, there are many passengers and the rent is within an acceptable range, then you can open a relatively large shop, wine tasting area, customer rest area and so on. Improve the customer experience.
If the consumers in the local market are not so big and the store rent is expensive, then you can completely consider opening a store where the store is smaller and the rent is cheaper.
Step 4 confirm the lease
In addition to the location of the above-mentioned shops, when determining the location of the leased site, we should also investigate and understand the purpose of the site, such as the construction quality, the owner of the site, whether there is any transfer dispute, etc. All these should be clearly understood to ensure that we avoid transferring storefronts and controversial shops!
The above is Aoyu Winery's analysis and answer to the "site selection skills that must be understood when opening a wine store".
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