Why is Atour more expensive than a five-star hotel?

1, Atour? It starts in hotels, but it is not limited to hotels. . Ye Luyin, the founder of Atour, believes that accommodation is the first space, office is the second space, social interaction is the third space, and the fourth space is the integration of the first three. On the way? A new way of life. Ado made it? Fourth space? This lifestyle scene is not cheap. After the price of accommodation rose, some frequent travelers complained that Atour became more and more expensive and could not afford to live. Five or six hundred a night can handle some cat-level international five-star hotels.

2. In recent years, Atour is committed to expanding IP. We have cooperated with brands such as Netease YEATION, Zhihu, Netease Cloud Music, and Tigers to let consumers experience more humanistic value. The cost of IP hotels is high, and at the same time, such hotels have a certain premium. The data shows that in 2020, the unit price of IP hotels will be 469. 1 yuan, which is 15.4% higher than the ADR of comparable hotels in the same region. This has also caused some passengers to complain, Ato? More and more expensive, can't afford to live? ;

3. Balance between standardized products and innovative public space, and gain a certain reputation on the consumer side. In addition, during the epidemic, Atour also showed a certain ability to resist risks. Therefore, it is reasonable for the capital market to give Atour a certain premium.