Choice of mother's day activities planning scheme for hotel catering

Mother's Day is coming, which is a good time to promote sales. What activities will be held in the hotel catering industry? The following is the "Selected Plan of Mother's Day Activities of Hotel Catering" compiled by me for your reference only. Welcome to read this article.

Choice of mother's day activities planning scheme for hotel catering (1) 1. Background of Mother's Day activities

In order to further enhance the popularity, enhance consumers' brand awareness of "xx Hotel" and promote sales by brand, we are planning a Mother's Day Thanksgiving theme activity with the help of this festival to remind consumers of their concern about "Mother's Day", so that the theme of the activity can penetrate into consumers' emotions and trigger them to "repay their parents' kindness", thus realizing * * and generating consumer demand. And take this activity to improve the brand awareness of xx Hotel.

Second, the theme of the event

In May, "Thanksgiving Day" came, first of all, a series of mother's day activities.

Three. moving target

1, cater to the psychology of target consumers, meet emotional needs and improve the named purchase rate of target consumers.

2. Improve the brand awareness of xx Hotel in xx area through Mother's Day activities.

Fourth, the activity time

20xx may x day.

Verb (abbreviation for verb) target customer group

The target group is 25-55 years old, private enterprise bosses, corporate executives, and successful people in middle and high-level positions in government agencies. Because of their busy business, they don't have time to spend with their parents. Most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Activity of intransitive verbs

1, a "triple" gift for mom

◎ Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "iced peach dew".

◎ Gift 2: The lady who consumed Chinese food on that day presented a bunch of carnations and an X-discount coupon (operating instructions: the discount coupon was presented when the guest checked out, so it could not be used at that time).

◎ Gift 3: Ladies who stay in the hotel on the same day can enjoy a discount of X discount on Chinese food consumption (operating instructions: when guests check in, the front desk will give them a coupon of X discount).

2. Thanksgiving "Mom Cuisine" Healthy Food Festival

◎ "Thanksgiving Day" package: A: xx/ Table B: xx/ Table.

◎ The zero-point restaurant "Mom's Cuisine" is especially recommended: the dishes are mainly health-preserving, and the names of the dishes should cater to the theme of Mother's Day, such as "mother and child are affectionate" and "kindness is as heavy as a mountain". (menu and price to be determined)

Seven. Activity flow

1, active preheating period

Time: x month x day -x month x day.

(1) advertising.

(2) Preparation of materials required for activities.

(3) Activity operation training.

2. During the execution of the activity

(1) Operating Specification for Guest Room Front Desk.

(2) The operating specifications of the food and beverage department.

(3) Distribution and supervision of gifts.

Eight. gift

Carnation: xx bundle yuan =xx yuan.

Nine, atmosphere decoration (simple decoration)

Carnation flowers are inserted in restaurants, bars and western restaurants (the cost is about xx yuan).

Selected mother's day activities planning of hotel catering (II) I. Purpose of activities

1, a mother's day promotion plan to improve brand awareness.

2. Improve the purchase rate and consumption of hotel target consumer groups.

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Second, the activity time

20xx may x day.

Three. Target group

The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call.

Verb (abbreviation of verb) activity content

1. Presented carnation flowers: 20xx arrived at the store on May X for consumption 1 piece of red wine for ladies. (Rooms are allocated by the front desk when the guests register, by xxx Food City after the guests are seated, and by the taste cafeteria after the guests are seated, with mother's holiday greetings).

2. Weibo Lottery: Take photos at the store, [email? Protected], you will have the opportunity to get a free buffet coupon worth xx yuan.

3. Birthday wishes: Any lady whose birthday is on May X can get a beautiful gift with her ID card. (Hotel coupons, xxx series travel packages with pure natural ingredients)

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Preferential reward: the original price of the movie buffet during the event is xx yuan, and the exclusive Mother's Day package is xx yuan. Xx Food City launched the exclusive afternoon tea package for Mother's Day.

Popularization of intransitive verbs

1, SMS group sending: Thanksgiving mother, maternal love is eternal! On May X, xx Hotel launched the "Mother's Day Special Offer", and the ladies on their birthdays will receive exquisite gifts!

2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.

3. Online promotion: Online promotion will be carried out through official Weibo and official WeChat, with preheating starting on May X, and lottery on X antenna starting on May X [email? Protected], send free buffet coupons every day.

4. Mainstream media (xx Metropolis Daily, xx Express): May X, May X, soft-text reports before and after the event.