City Memorabilia 1 18 Hotel Chain

Chen Yihan, founder of 1997 group, started to set foot in the hotel industry.

In the decade of 2007, dozens of hotels opened one after another, operated many hotels and achieved brilliant results.

In March, 2009, the group began to join the chain brands, and the city 1 18 came into being.

In June, 2009, urban 1 18 direct stores began to build and opened one after another.

In June 2009, 65438+February, the first franchise store in 1 18 successfully opened.

20 10 city 1 18 successfully established franchise stores in Hebei, Shandong, Jiangxi, Henan, Jiangsu and other provinces and cities.

20 10 city 1 18 successfully developed more than 30 franchise stores a year.

20 1 1 city 1 18 group successfully established 30 direct stores in Qingdao.

20 1 1 At the end of the year, the city 1 18 successfully developed 1 15 franchisees.

20 12 city 1 18 launched the image shop strategy of key cities, which received quite good results.

20 12, the hotel pioneered the light business hotel format, which received strong response in China.

2065438+September 2003, Chen Yihan, the chairman of Metropolitan Hotel Group, was a guest on CCTV's "Struggle" column, and the hotel brand attracted wide attention in China.