Is it fun to travel in Mount Tai? How about the 202 1 Taishan tour?

Mount Tai is one of the most famous mountains in the history of our country, and it is also the place where emperors of past dynasties chose to worship heaven and earth. Mount Tai, with its profound cultural connotation and steep mountains, is very suitable for climbing mountains and an excellent tourist destination.

On April 3rd, 2002 12002, some netizens broke the news through video, staying near Nantianmen on Mount Tai1200 yuan. The hotel doesn't sell meals and seats, and many tourists spend the night in the toilet. After the video was released, netizens discussed the hotel price and market supervision. On the morning of April 5th, Taishan Scenic Area issued the "Explanation on the Room Rate of Taishan Peak Hotel" (hereinafter referred to as the "Explanation") through official website, and responded to the questions questioned by netizens one by one.

For a long time, many scenic spots have always been in a passive situation in the face of negative public opinion. Some are "miserable" and some are "more chaotic". Even because of some public opinion events, scenic spots have been labeled negatively for a long time. Taishan's response to negative public opinion, to a certain extent, provides a reference for more relevant departments to guide public opinion.

On the top of Mount Tai, the scenic spot responded to reverse public opinion.

It is observed that the description of Mount Tai mainly includes four aspects: the supply of hotels at the top of the mountain, the related situation of hotel prices, the daily supervision and management of scenic spots, and the next steps. Through the relevant information released by official website, Taishan Scenic Area has become the key to quell this public opinion.

The scenic spot accurately responded to the focus of public attention, and the netizen "appeared" to confirm the content. It is found that the scenic spots directly respond to public concerns, and respond to public concerns from three aspects: hotel listings at the top of the mountain, hotel prices and daily supervision and management, so as to promote the development of public opinion field to rational discussion. Among them, "Description" makes statistics on the supply and demand of hotels during peak tourist periods such as holidays, and points out that it is a common phenomenon for people who climb Mount Tai at night to wait for the sunrise by sleeping on the top of the mountain for many years, which leads netizens to describe and discuss their "appearance" experience. Some netizens said that in order to climb the top of Mount Tai and wait for the sunrise, it is normal to rent a military coat for the night nearby, and renting a hotel is a personal choice. It is worth noting that timely response measures also reflect the pre-judgment and evaluation of daily public opinion risks by relevant departments of scenic spots, which has become one of the key points worthy of attention in this public opinion response.

The scenic spot responded by analyzing the real environment and tourism background in detail, and public opinion turned to the concern of market supply and demand. In this response, the scenic spot combed the reasons for the current situation with statistical data, saying that there are 13 hotels of different grades in the Peak District (two hotels are closed for maintenance), and now there are 400 rooms and 998 beds in the Peak District. In the tourist season such as holidays, visitors can only book rooms a few days in advance. Related statements make public opinion pay attention to the actual situation of scenic spots, analyze events from the perspective of supply and demand, and promote the in-depth development and transformation of netizens' views. Weibo netizen @ Cai Xiang commented, "When I climbed Huangshan Mountain last year, I found that the materials at the top of the mountain still needed to be transported manually on the cable car, and the labor cost behind it was really high." According to a survey by a reporter from the public network, among the accommodation prices of some famous hilltops in China, the double standard room price of 1000 yuan/night is more common. Some people think that the traffic at the top of the mountain is difficult and the cost is high, so it is understandable that these rooms at the top of the mountain are expensive. The Beijing News commented that tourist attractions adjust their prices independently according to the real-time supply and demand situation in the off-season, which is in line with the requirements of local market supervision departments and is also a normal price adjustment phenomenon according to market rules. If the price adjustment is within the scope of supervision or has been filed, then real-time adjustment is no problem.

Multi-departments cooperate to carry out offline operations, and restore the real situation of the scenic spot by making public the details of the work. As the peak of tourism, holidays are also facing the pressure of public opinion. However, the cooperation between scenic spots and comprehensive law enforcement, market supervision, public security, fire protection and other departments has played an important role in cooling down this public opinion incident. It is found that Notes not only responds to the concerns of public opinion, but also elaborates the daily supervision and management of scenic spots. For example, during holidays, the law enforcement and supervision departments implement 24-hour uninterrupted supervision, and the comprehensive law enforcement and market supervision departments of scenic spots sign a letter of commitment on price integrity with the operators stationed at the top of the mountain every year, so as to restore and let the public fully understand the real situation of scenic spots, effectively curbing the recurrence of negative public opinion in scenic spots.

Positive response embodies "temperature" and "human touch" and promotes emotional public opinion. Content with "human touch" is more likely to arouse the public's emotions, thus promoting the spread of the topic. In the response of this scenic spot, the concern for public demand is reflected in the subtleties. According to the Description, due to the large temperature difference between day and night in Mount Tai, some hotels and restaurants will temporarily open restaurants and conference rooms. , to provide paid consumption services with clearly marked prices for tourists who have not reserved rooms, so that tourists can take shelter and take a break indoors. "Popular Daily" issued a document saying that it is impossible to build more hotels for tourists to stay at the top of the mountain. After all, Mount Tai, as an intangible cultural heritage, needs to be protected not only for Taian, but also for all mankind. The Explanation uses words with temperature as the topic of "cooling down", which once again embodies the important significance of human feelings and care in the guidance of public opinion.

It is worth noting that local media also play an important role in guiding public opinion about local scenic spots. On April 5, local media such as Volkswagen Daily, Qingdao Traffic Radio and Jinan Traffic Radio continued to follow the progress of the incident and reprinted the full text of the scenic response. On the 5th, in 1 1, Volkswagen Daily published an article, analyzing the response and current situation of scenic spots by sorting out the opinions of netizens, and further guiding the direction of public opinion. Subsequently, the trend of public opinion dropped significantly on the evening of the 5 th.

Photo: The lyric trend of "Taishan Hotel is expensive, tourists crowded the toilet for the night"

In addition, while doing a good job in dealing with the crisis of public opinion, all localities should also reflect on their own shortcomings. Looking back at the root of this public opinion incident, the situation of "tourists crowding toilets in Taishan Scenic Area" is a true portrayal of the national tourist attractions. According to "beijing business today Today", from the perspective of scenic spot managers, they should be flexible in responding to the market demand, such as expanding the publicity influence of scenic spots with the help of the Internet platform, and at the same time, doing a good job in disclosing the information of hotel listings and house prices, and improving the service quality in the process of improving management, so as to enhance the tourist experience. At the same time, the response of the scenic spot should not stay in the response to a single public opinion crisis, just like the "Taishan Scenic Spot will draw inferences and conduct a comprehensive investigation" mentioned at the end of the response of Taishan Scenic Spot. How to ensure the tourist experience and provide a comfortable tourist environment for tourists is not only related to the development of scenic spots, but also an important epitome of urban development.

Overview of public opinions

According to the data of People's Cloud Platform, from April 4th to April 6th, * * * monitored relevant public opinion information 12087. Among them, in the overall distribution of public opinion information media channels, Weibo accounts for over 50% and becomes the main information channel; Customers account for more than 20%; Information is secondary.

Photo: Distribution of media channels of "Taishan Hotel is expensive, tourists crowded toilets for the night"

The cloud picture of words shows that in the overall public opinion information, popular words such as toilet, tourists, staying overnight, hotel and the top of Mount Tai have become the focus of public opinion.