What ingenious business practices have you seen?

When it comes to catering marketing, the first thing many people can think of is definitely the trick of discount promotion. But if you only know about discounts, your restaurant won't last long. In fact, in addition to discount promotion, there are many wonderful marketing methods to try.

So, now let's look at the ingenious marketing methods in the catering business.

1. Customer pricing: let customers watch and pay for meals.

There is a man named Rossi in Spain who runs a family restaurant. There is only the name of the dish on the restaurant menu, and there is no price tag. There are five big characters on the advertisement: "Whatever you want." He stipulated: let customers set prices according to their satisfaction with food and services, give as much as you like, and don't pay if you are not satisfied.

Rosie's unique stunt made curious diners arrive at the news, and suddenly customers were full and overwhelmed. Many diners are willing to pay much higher than the actual price. Although there will inevitably be some rogues, it will not harm the overall operation of the restaurant. Finally, Rosie became rich and became rich.

2. Reverse thinking: Make sure you are not drunk.

Restaurant owners generally want customers to drink as much wine as possible, so that the boss can make more money. However, there is a hotel called "Karen" in Germany, but it is clearly stated in the operating rules that customers will never get drunk.

All kinds of fine wines served in this hotel are also specially treated. Although this kind of wine has a strong fragrance, its alcohol content is very low, so customers are not easy to get drunk even if they drink to their heart's content, thus attracting a large number of customers.

Many customers are curious and enjoy it, and the return rate is quite high. Especially those wives who hate their husbands' drinking, prefer this hotel, and some often eat with their husbands.

The economy is bad, but you have to open a shop.

A few years ago, Japan's economy was in crisis and showed depression. Services such as catering bear the brunt, and many restaurants have closed down. But there is a restaurant owner named Song Ping Guangyi who doesn't believe in evil. Although many people advised him to change careers quickly, he went his own way. Instead of going out of business, he took advantage of the economic downturn at that time and the low cost of opening restaurants to open six high-end French restaurants in the bustling area of Tokyo.

Song Ping said confidently: "No matter how bad the economic situation is, there are always rich people." He believes that the more depressed, the more people will go to ordinary restaurants and save money for high-end restaurants. Facts have also proved this point. Although it costs a lot to eat in Song Ping's generalized restaurant, it is still full of customers, and the profit of his high-end restaurant is as high as $25 million a year at most.

4. Strange names attract customers: next door is good.

The owner of "Good Next Door" is over 70 years old, as simple as appearance. He decided to open a snack bar. After choosing the right place, he found that the "Shanghai Restaurant" was next door to the east and the "Shanghai Snacks" was next door to the west.

In this regard, his wife advocates attracting guests with louder names, but the shopkeeper thinks that doing business is as competitive and harmonious as getting along with neighbors.

So I came up with the name "Good next door". Since then, he began to operate snacks such as bean jelly, cold rice noodles and porridge. Due to the strange name of the store, the guests who come here are in an endless stream and the business is booming.

In difficult times, we should also see business opportunities. Marketing methods that others don't recognize or think are stupid actually contain great wisdom. Whether it is customer pricing or a good restaurant next door, trust and healthy competition often bring unexpected gains.