Traditional Culture Encyclopedia - Hotel accommodation - Key points of modern simple exhibition hall design

Key points of modern simple exhibition hall design

A successful modern simple exhibition hall design should be able to create a brand positioning, design taste, life concept, cultural concept and management concept. Dealers can design exhibition halls through the following points:

Experience design

Consumers after 80 s and 90 s are not ceramic tile experts. They have to decide through experience whether this brick is the style they need. The experiential design of the exhibition hall is actually the transformation of semi-finished tiles into finished space products. It is more like selling a modern lifestyle to satisfy consumers' imagination of home and life.

VR experience

In addition to the exhibition hall design, experiencing the effect of home paving through VR is also an experience marketing.

Product collocation design

The collocation design of products is the inevitable product of the development of ceramics. If the terminal exhibition hall wants to create a modern and simple experiential space, only 2-3 products need to be simply matched. But you need a premise, that is, your products should be easy to build between bricks, otherwise the space will look nondescript and consumers will not sell you.

rational layout

Reasonable and instructive exhibition hall layout enhances consumers' psychological feelings and virtually strengthens sales. I have been to the Viking Ceramic Tile Exhibition Hall once before, and the shopping guide has been guiding the editors to shuttle through various spaces according to the moving line, and explaining their space collocation and overall space marketing techniques in step-by-step words. I have to say that this method is clear and easy to understand, and has strong penetration. It is said that it will also be implemented as a set of standards to the terminal, directly hitting consumers' psychology.

Theme and style

The theme and style of the exhibition hall can make customers feel the brand style, product positioning and market positioning. The theme of the exhibition hall is not random, but also needs to be suitable for the exhibition hall. For example, Viking's "minimalism", in addition to the corresponding style, the material selection area also conforms to the minimalist product system, and fewer but better products are conducive to dealers to ease inventory pressure and reduce operating costs.