Bookstore Mid-Autumn Festival Event Planning

Five articles on bookstore Mid-Autumn Festival themed event planning

The planner can be said to be the think tank in the organizational unit and the strategist in the organization. However, before the 15th day of the eighth lunar month is approaching, in order to celebrate the Mid-Autumn Festival, we need to plan the activities related to the Mid-Autumn Festival in advance. Are you looking to write about "Bookstore Mid-Autumn Festival Event Planning"? Below I have collected relevant materials for your reference!

#526517 Bookstore Mid-Autumn Festival Event Planning 1

The Mid-Autumn Festival has always been a good time for hotels to do promotions, and it is also an opportunity to stimulate consumers and stimulate consumption. This activity is to obtain Better profits, on the other hand, are also to strengthen the hotel's external image and deepen the hotel's impression in the minds of consumers.

1. Purpose of the event

The Mid-Autumn Festival is our nation’s most celebrated celebration after the Spring Festival. After the Mid-Autumn Festival, another long holiday will begin. It is a rare promotional opportunity for hotels. Reduce promotional budget costs. It is more important to use the continuity of activities to promote the hotel while driving the tourism market. Further expand the market influence of scenic spots.

2. Activities Objects

The customers of this restaurant are mainly middle- and upper-class people and government agency staff, but many of them also spend private money, which requires the restaurant to improve its quality. Basically, the personal interests of those consumers with private money must be taken into consideration. Also pay attention to tour groups in surrounding cities. and self-driving tour groups with the ability to spend.

3. Activity Theme

Celebrate the Mid-Autumn Festival

4. Pricing Strategy

1. The meals can basically maintain the original pricing, but To consider the prices of some meals related to the Mid-Autumn Festival, discounts can be used.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The price of Mid-Autumn Festival set meals should not be too high, and the per capita consumption should be controlled at 20-30 yuan.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and will be reached before and after the Mid-Autumn Festival.

5. Marketing Strategy

1. Create a set meal specifically for the Mid-Autumn Festival, which can be divided into affordable, middle, and high school according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and mooncakes can be given as gifts (the price does not need to be too high).

2. If the birthday of one person in the family is August 15th or October 1st, you can enjoy a 30% discount on dining at the hotel with valid documents (household registration book and ID card) (according to The actual decision of the restaurant) offers. It is recommended to recommend the Mid-Autumn Festival package to them (the package is not discounted).

3. If the mobile phone and landline phone numbers end in 815 or 101 (within Shouxian, Fengtai, Lu'an, and Hefei areas), you can use valid documents (household registration book and ID card) to call Dinners at the hotel can enjoy a 30% discount. It is recommended to recommend the Mid-Autumn Festival package to them (the package is not discounted). The hotel should contact these people directly.

4. Give some small gifts related to the Mid-Autumn Festival after the meal (the name, phone number, address, and website of the restaurant should be printed on them).

6. Activities

1. Guest Rooms

During the event, a single standard room can enjoy a discount of 158 yuan/room/day, including breakfast.

Guests staying during the event will receive a RMB 50 dining voucher for each room.

During the event, guests staying at the hotel will receive a free fruit plate.

If you stay in an executive suite during the event, you will get a free luxury mooncake gift box/fruit platter in the business suite.

If the guest’s birthday falls on August 15th or October 1st, with valid ID, the guest room can enjoy a 45% discount on the original price of the room, including breakfast.

Each room is issued a holiday card signed by the hotel general manager.

2. Catering

Gold packages will be launched during the event:

Family reunion package: 388 yuan

Wealth reunion package: 688 yuan< /p>

Good Friends Gathering Package: RMB 588

During the event, those who order in advance or spend more than RMB 500 at the restaurant will receive free holiday special dishes.

Enjoy a free moon cake and fruit plate when you enjoy the festive set meal at restaurants during the event.

During the event, anyone who spends more than 30,000 yuan on a wedding banquet in our store will be given a hotel deluxe suite (business suite) for one night and an exquisite honeymoon gift worth up to 1,000 yuan.

Suggestion: The restaurant launches Mid-Autumn Festival dishes, moon cakes, etc. with the hotel's characteristics.

①Promote VIP card recharge;

②Promote discount card application;

7. Event time

x month x day, 2020 — x month x day, 2020

8. Advertising coordination methods

1. Background music: Mid-Autumn Festival as the theme. The music is elegant.

2. Foyer decoration: The hotel uses balloons as colorful door decorations to create a lively atmosphere.

3. Hang two octagonal lanterns each in the hotel lobby and restaurant lobby. (It can be used for New Year's Day, Spring Festival and other festivals after the festival)

4. Arrange a photo display rack in the hotel lobby and dining lobby. Used to highlight the festive atmosphere and promote hotel promotions.

5. The display screen will scroll and broadcast the festival theme

6. Media promotion: Shouxian TV station, website, promotional leaflet, Maoji TV station, Fengtai TV station, Baidu website , Sina website, Wanjing Tourism Network;

7. Start publicity one week in advance, mainly through banners, photo display racks, color single pages, online publicity, word-of-mouth publicity, introduction to new and old customers, etc. , to achieve the desired effect.

9. Preparation (all preparations for the activities on x, month x)

1. Promotional activities are distributed to various departments in the form of notices, requiring all staff to understand the content of the promotions and content.

2. Strengthen the service awareness and operational standard training of service personnel.

3. All departments should strengthen overall planning and coordination before the festival.

10. Mid-term operations

Marketing Department: Responsible for the promotion, planning, operation and follow-up of activities.

Purchasing Department: Responsible for the organization and delivery of goods required for activities.

Finance Department: Responsible for the availability of budget funds required for activities.

Front Office: Notification and training of department personnel. And promote, consult and explain promotional activities to hotel customers in advance.

Catering Department: Notification and training of department personnel. And promote the event content and package preferential policies to hotel guests in advance.

Office: Responsible for the overall coordination of activities, the broadcast of LED subtitles in the hotel and the emergency command of emergencies. The marketing department distributes holiday gifts.

Hotel leader: The general person in charge of event operations, responsible for supervising the work of various departments.

11. Cost Budget

1. Photo display stand: 60_2=120 yuan (3 pieces)

2. Octagonal lantern:

3. Colorful balloons: (2 pieces)

4. Promotional leaflet: (100 copies)

#526516 Bookstore Mid-Autumn Festival Activity Planning 2

1 , Activity purpose: to increase by 30% year-on-year, enhance the reputation of the mall, increase the atmosphere of store activities, and highlight the warm feeling that home culture brings to consumers.

2. The theme of the event: Moon Dance Mid-Autumn Festival and gathering of businessmen.

3. Advertising words:

The full moon and golden Mid-Autumn Festival bring gifts to each other during the festival

The full moon brings good flowers and deep business relationships

The moon shines brightly Like water, a big businessman is like a home

During the festival***, enjoy the moon like water, and a big businessman presents a gift to show your true feelings

4. Event time: Sunday, Tuesday, x month _

5. Activity content:

1. The building feasts the mountain city and enjoys the delicious Mid-Autumn Festival

The food industry is requested to contact suppliers to promote famous mooncakes such as _x, __, _ mooncakes, etc. Variety, strive to launch various styles of mooncakes, including Beijing style, Cantonese style, Soviet style, Taiwanese style, Yunnan style, Hong Kong style, Chaozhou style, Anhui style, osmanthus and other mooncakes; the taste should cover sweet, salty, salty and sweet. , spicy flavor, etc.; fillings such as five kernels, bean paste, rock sugar, black sesame seeds, ham, etc. should be prepared.

At the same time, we strongly recommend mooncake gift boxes, famous cigarettes, wines and teas (it is recommended to find one in each category at a super low price to attract consumption). There is also the custom of eating osmanthus cake, drinking osmanthus wine, and eating osmanthus duck during the Mid-Autumn Festival. The food industry may consider introducing such specialty foods to meet different needs.

At the same time, it is recommended that the company mobilizes all employees to make extensive contact with bulk group purchases. If the group purchase amount is more than 5,000 yuan, or two or more units purchase more than 4,000 yuan, set up a tiered reward system. The food industry must strongly highlight the atmosphere of the Mid-Autumn Festival, and it is recommended to form a Mid-Autumn Food Street. The products should be dazzling and the choices should be diverse, and they should be in sharp contrast with competing stores, so that consumers can have a novel, special and comprehensive new shopping experience for the products in our store.

2. Luxurious autumn products, fashion blooms

Wearing products: including boots and shoes, women's clothing, men's clothing, 4th floor sports and leisure, and knitting. This event focuses on launching new autumn products from well-known domestic and foreign brands. Each of the above clothing product industries is required to launch at least 20 new products of well-known varieties as the main products of this event. The knitwear industry is paving the way for the upcoming peak season, focusing on the hot launch of well-known brands such as cashmere and wool. At the same time, a low-price special sale for summer underwear will be sold out. The marketing department will focus on DM advertising. Members who use their membership cards to shop receive an additional 20% discount on the original discount, and all products at each counter must have membership discounts. If you do not participate in the product, please report it to the marketing department for individual clear instructions, and the salesperson must indicate the membership card number on the shopping receipt. No discount will be given for consumption without membership card.

3. _Electrical Appliances Yuxuanang: During the event, fans, water heaters, special price mobile phones, low-configuration computers, digital goods, some small household appliances, etc. are sold at ultra-low prices. During the event, if you purchase home appliances in installments and spend RMB 5,000 or more with a Bank of China card, you will get a free set of __.

At the same time, preparations will be made for the Home Appliances Festival in mid-September to make the Home Appliances Festival a sensational event in the city. If you consider doing Mid-Autumn Festival promotion plan together, please attach it.

4. Home furnishing and bedding industry: The bedding industry mainly promotes autumn and winter brand bedding, holds a fashionable bedding shopping festival throughout the venue, and provides additional services for couples getting married in October. You can enjoy ultra-low discounts on wedding photos, engagement cars, wedding etiquette, ceremony hotels, and travel. At the same time, discuss with new suppliers whether they have the intention to build a brand and occupy the market. Special products can be launched to attract consumers, and marketing should be focused on publicity. At the same time, summer products begin to be sold at special prices, and you can also consider launching brand sales or several joint large-scale sales.

5. Member activities:

(1) Teachers can receive Dashang membership cards for free with their teacher certificates.

(2) Teachers can earn double points for shopping with their teacher’s certificate and membership card.

(3) Members who make the top 20 purchases during the event and have more than 200 points on the card will receive an Olympic treasure pendant.

6. Deep Affection_Mansion, Present Mid-Autumn Festival

During the event, if you purchase a total of 300 yuan or more in clothing, you will get a brand-made mooncake, and so on. The more you buy, the more you get. Holding a teacher's certificate will give you a bottle of red wine.

6. Requirements for Mid-Autumn Festival promotions in shopping malls and supermarkets:

1. This event caters to the Mid-Autumn Festival theme and is mainly focused on the food industry. Please implement good products in the food industry. Seize the trend of mooncake food this year, introduce mooncakes of various brands and flavors, and pay attention to related products to create large-scale and loud promotion activities.

2. Earnestly implement products for each clothing category. The degree of folding must be implemented in place, and the participating products must be of the main brand, and the colors and styles must be novel.

3. Please report product information before 14:00 on August 28. The reported products should highlight key points and be targeted.

7. Mid-Autumn Festival promotion advertising:

1. "_Daily" will have big business cards every day from September 1st to 3rd and 8th to 10th.

2. Big advertisement on the back cover of "_Evening News" on September 11 and 13 every day on color business cards.

3. Colored banners of "_Radio and Television News" on September 3rd and 10th.

4. Black and white column of "_Daily" on September 8.

5. Radio and television stations will broadcast continuously on September 1st.

6. Small product information printing at the front entrance.

7. 1,000 hanging flags on the shopping mall ceiling (it is recommended to buy palace lanterns, which can be used every year and the shopping mall atmosphere is outstanding).

8. Modify the gourmet KT panel door in the food industry and create a Mid-Autumn Festival food street.

9. The main entrance LED will be broadcast on September 1st.

#526515 Bookstore Mid-Autumn Festival Activity Planning 3

1. Activity theme:

With the purpose of connecting the community and residents, and the relationship between residents, With the goal of prospering the spiritual civilization construction of the community, creating a happy and peaceful Mid-Autumn Festival community atmosphere, and creating a new brand community of _x street (town) representing the cultural connotation, _x community will once again join hands with the street (town) cultural station and _x community The xth community Mid-Autumn Festival Gala was held to show the new look of community residents in the new era.

2. Purpose of the event:

To popularize the construction of spiritual civilization in the community, enrich residents’ spare time life, and provide a platform for more and more cultural enthusiasts to display.

3. Event time: 19:00-21:00 on the evening of October 1, 2020

4. Event location: __

5. Participation Personnel: All staff, specially invited personnel from _x community, some leaders of relevant units, and community residents. The total number is controlled at around 500 people.

6. Activity content:

This gala is scheduled to be held on Teachers' Day, with the theme of "Welcoming the Mid-Autumn Festival and National Day", and will showcase the cultural characteristics of the community to the residents through singing and dancing. At the same time, we promote a culture of gratitude, allowing community residents to celebrate our traditional Chinese festival - the Mid-Autumn Festival - and celebrate the upcoming National Day while being grateful for Teacher's Day.

In the early stage of the program, publicity work was fully carried out to mobilize the enthusiasm of community residents to participate in activities, expand the influence of community neighborhood committees among residents, and through cultural exchanges with _x community, *** jointly explore community construction management New ideas to provide more convenient services to the majority of community residents.

7. Activity plan and personnel arrangement:

1. A volunteer symposium will be held on x, x, to determine the activity areas and activities that all volunteers will be responsible for on the day of the party.

2. Determine the venue for the party, determine the background layout and sound equipment, etc.

3. The external performance team determines the performance program, determines the host of the party, and invites relevant leaders.

4. Event promotion: Post party notices in all jurisdictions and print party flyers.

5. Outsourcing supplies required for the event: lunch boxes, mineral water, prizes, souvenirs, performance props.

6. Personnel arrangement:

(1) On-site event commander: _x

(2) On-site event consultant: _x

(3) Specific person in charge of the party activities: _x

(4) Logistics staff (responsible for procurement): _x

(5) Person in charge of security (responsible for on-site order maintenance): _x

#525748 Bookstore Mid-Autumn Festival Event Planning 4

1. Purpose of the event

To warmly celebrate the anniversary of the founding of the People's Republic of China and further promote The company's collective construction work stimulates the patriotism of _ employees, enhances the collective sense of honor of _ employees, and further strengthens the life enthusiasm of all employees of the company. Our company specially carries out the "Motherland, I am proud of you; _, I am proud of you!" National Day Literary Gala.

2. Activity theme

"Motherland, I am proud of you; _, I am proud of you!"

3. Activity time

4. Event location

Multi-functional hall on the fifth floor

5. Activities objects

_x company leaders and all employees

6. Division of activities

Celebration leadership group

Commander-in-chief: _x

Vice President Command: _x

Responsibilities:

1. Responsible for overall planning, organization and coordination of celebration activities, and decision-making on major matters arising from the celebration activities.

2. Directly lead the work of the celebration preparation office, handle the problems arising from the preparation and progress reflected by the celebration preparation office, and provide timely resolution and guidance.

Celebration Preparation Office

Members: Administration Department

Responsibilities:

1. Accept the direct leadership and supervision of the celebration leadership group Work with the special teams that manage the celebration.

2. Responsible for formulating the company's cultural evening activity plan and submitting it to the celebration leadership group for approval.

3. According to the overall celebration plan approved by the celebration leadership group, determine the composition of each special group; plan and require the work content of each special group; formulate and communicate the process and schedule of the event.

4. Regularly supervise and guide the preparation work of each special group, and coordinate and organize the work of each group.

5. Report the progress of work, as well as problems and contradictions that need to be resolved to the celebration leadership group in a timely manner.

Special team:

(1) Publicity and reporting team:

Members:_

Responsibilities:

(1) Directly accept the leadership of the celebration event preparation office and formulate the work schedule of this group.

(2) Formulate an overall plan for publicity of the celebration event, including publicity channels, forms, content, and staged content requirements for publicity.

(3) Keep a record of the entire celebration event, and submit various software and hardware material requirements for publicity to the celebration event preparation office.

(4) Around the celebration, make the banners, program lists, display boards, colored balls, etc. required for this event.

(5) Stage design.

(6) Responsible for photography and photography.

(7) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparation office.

(8) Maintain contact with relevant groups, and work with relevant groups to complete work that requires mutual collaboration.

(2) Cultural and Sports Activity Group

Members:_

Responsibilities:

(1) Organize and train staff to serve the celebration.

(2) Responsible for the makeup of the performers.

(3) Draw up the equipment, personnel, and manuscripts required for the event and submit them to the celebration event preparation office.

(4) Formulate details such as program flow, style, and form.

(5) Plan and prepare theatrical performances.

(6) Host celebration activities.

(7) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparation office.

(8) Maintain contact with relevant groups, and work with relevant groups to complete work that requires mutual collaboration.

(3) Conference Logistics Group:

Members: _x

Responsibilities:

(1) Close contact with various working groups , closely track the equipment, tools, and personnel required for each group's work activities, and solve related problems in a timely manner.

(2) Responsible for purchasing matters (gifts, prizes, drinks, props, etc.).

(3) Assist the work of other working groups and be responsible for the security of major activities.

(4) Complete relevant work in a timely manner in accordance with the specific requirements of the celebration event preparatory office.

(5) Responsible for the layout of the celebration venue; responsible for sound and lighting.

(6) Responsible for maintaining the order of the venue during the celebration.

(7) Responsible for the distribution of prizes.

(8) Responsible for the company’s environmental sanitation during the celebration.

(9) Maintain contact with relevant groups, and work with relevant groups to complete work that requires mutual collaboration.

7. Activity Process

At 8:30, the ceremony stage will be arranged and the audio equipment will be installed.

At 11:00, the conference logistics team will conduct a comprehensive cleaning of the event venue to ensure that there is no debris within the party area.

18:00 Leaders, guests and all employees enter the venue.

At 18:30 the host announced the start of the party.

18:40 General Manager delivers a speech.

18:50 Cultural performance, interspersed with self-written cultural programs and interactive games (the program list is attached separately).

21:15 Selection program, winners will be announced, and awards will be given by leaders and guests.

At 21:25 the host announced the end of the party.

21:30 Group photo of leaders, guests and all employees.

#525749 Bookstore Mid-Autumn Festival Activity Planning 5

1. Activity Purpose and Organizational Planning Unit

In order to celebrate the National Day and create a relaxed and active atmosphere, now The company's Youth League branch organized and planned the company's 2020 National Day Party.

1. Members of the organization planning team:

Planning team: _x

Youth League branch organization and coordination team: Office, Human Resources Department

2. Scope of activities This activity is targeted at all employees in the company's _ County area, specifically including employees of the company headquarters, _ Ling branch, _ Shan branch, _ Xin Huishang Real Estate and _ small loan company.

2. Event time and address

This event is planned to be held from 19:00-21:00 on x, x, 2020, in the multi-functional hall on the fourth floor of the company's headquarters building.

3. On-site layout and responsible personnel

1. On-site layout and responsible personnel

1) Participants are divided into groups, with 8 people in each group. Appropriate grouping of different number of applicants for branches and departments.

2) There are two projectors on site. When employees perform a program (such as singing), one is for the singers to watch and the other is for the audience to enjoy (arranged by Ning Chengsong during rehearsal).

3) Set up appropriate auditorium seats according to the on-site conditions (arranged during rehearsal).

4) Set up a theme banner in front of the rostrum with the theme: "Happy National Day, Good Luck_" (office arrangement).

2. The organization and staff of the party.

Organizational personnel:_;Headquarters-_;_Ling Branch-_;_Shan Branch-_x;_Real Estate;_Small Loan Company.

Moderator: _, _x, _.

Other staff: _x, _x, _x.

IV. Organizational Requirements

1. Ask the person in charge of activities of each branch factory and department to provide the list of personnel and programs responsible for performing programs (singing, cross talk, sketches, performances, etc.) in the region Submit it to the Youth League branch secretary _ before noon on June 1st.

2. Ask the person in charge of activities of a branch factory or department to submit the personnel and grouping methods of the groups participating in the activities in the area (excluding those who perform the program) and the grouping methods before noon on x month Secretary of the Youth League branch_.

3. The party is scheduled to be rehearsed on the fourth floor of the headquarters at 18:30 on x, x.

4. The person in charge of the activities of each branch factory and department must fully communicate with the administrative person in charge of the branch factory and department to obtain support and actively mobilize personnel to participate in the party.

5. Party requirements

1. Staff participating in the party must adjust the sound equipment 1 hour before the party starts on the day.

2. There will be a ten-minute silence before the party, and the free music will end. The party started on time at 19:00.