What's the difference between a business hotel and a general hotel?

once a hotel is endowed with a "business concept", it is worth a hundred times immediately, and it is often associated with the words "noblest", "most luxurious", "industry elite" and "celebrity".

nevertheless, for many people, it is still a difficult problem to locate business hotels more accurately, and it is even more difficult to dig out the top and most fascinating business hotels.

In fact, the word "most popular" can only be earned on one basis: it can satisfy the desire of every standard business person to the maximum extent. Therefore, Beijing Oriental Grand Hyatt, Hong Kong Peninsula, Portman Ritz-Carlton Shanghai, Mandarin Oriental Hong Kong ... These hotels can't help but be disliked, and they are all outstanding.

for hotel connoisseurs, the above-mentioned hotels are typical representatives of a unique culture: these hotels come from famous families, where the ancient craft of "service" has been passed down from generation to generation.

the growth of business hotels is the product of market competition under the guidance of business travel demand, and it is also the inevitable result of business hotel operators' long-term commitment to brand cultivation. The latter point can be proved by the fact that the "Top Ten Most Popular Business Hotels" selected this time are all managed by well-known international hotel management groups. However, for the business travel market with broad growth space in China, the future of business hotels is still very long, such as the unbalanced development of industrial structure, the slow growth of national brands, the weakening of sustainable competitiveness and a series of problems that need to be solved in the development.

unbalanced business tourism market and industrial structure

business tourism in China is still in the initial stage of market cultivation and industrial formation. Geographically, it is relatively concentrated, mainly in big cities such as Beijing, Shanghai and Guangzhou. The active economic situation in these cities has attracted thousands of business travelers, and the business activities in these cities are frequent, most of which are concentrated in Beijing, Shanghai and Guangzhou.

Global business activities such as investment negotiation, exhibition and discussion, trade in goods, technology and services, and business management have increased greatly, providing a tourist base for the deepening of China's business travel market. According to the research data, after entering the 21st century, China's business tourism consumption is expanding at an annual growth rate of 2%. In 22, the business tourism consumption has exceeded 4.2 billion US dollars, accounting for about 1% of the Asian business travel market. In the foreseeable future, China will become one of the most important business travel markets in the world.

It is this rare market development opportunity that makes more and more hotel operators adjust their development strategies and operation strategies and put business hotels at the center of product structure. In order to occupy more business travel market share, internationally renowned hotel groups and single hotels in domestic metropolitan areas are injecting more business elements into their own enterprises.

Open the territory of foreign-funded hotel management groups in China, connecting dots into lines and drawing lines into a net. After the climax, foreign-funded hotel groups once again opened the bow of China expansion. For example, foreign hotel management companies began to introduce more high-end business brands in their brand pedigree; Domestic management companies try to seek more business tourism market share through brand extension or scale expansion; Some well-known single hotels in the regional market are also working hard to formulate their own group operation plans in order to cultivate new strategic growth points with the help of more tourists and resource advantages; And more hotels are changing their internal product lines, especially providing targeted and fully functional business floors. It is the entry and expansion of the above-mentioned different operators that makes the business hotel market in China face extremely fierce competitive pressure in the early stage of development.

Building and upgrading the competition system of business hotels in China

During the market cultivation period, business hotel suppliers in China must devote themselves to the formation and upgrading of a sustainable competition system centered on brand and scale. A business hotel without a brand is a hopeless business hotel, and a hotel industry that can't be supported by national brands can't bear the long-term development goal of the business tourism market.

On the one hand, leading domestic hotel groups such as Jinjiang International and Capital Tourism cannot be distinguished by effective brands, so as to cultivate the stable image of their member hotels in the business tourism market; On the other hand, some single business hotels, which have gained a certain popularity in the regional market, can't increase their market share through effective regional scale expansion, which gives an overall impression to the business tourism market: we always lack brands that can enjoy popularity and reputation nationwide. In the tourism market where many consumers have already completed their consumption in space movement, the brand of business hotels will not really realize marketization without the corresponding market share. As far as single hotels are concerned, there is an intersection between a large number of business hotels and hotels providing business floors, so it is difficult to distinguish them completely. This has also led to the unclear positioning of many hotels. It is often seen in hotel brochures that "it is an ideal place for tourism, business, conferences, catering and entertainment", so it has no obvious characteristics of its own. At the same time, business products and services are single, with little differentiation.

It is against this background that we call for the brand development and scale expansion of China business hotel industry, especially the brand growth and market share expansion of ethnic hotels. From the industrial level, only by grasping the domestic business tourism market with the most development potential can we cultivate a truly competitive hotel group. Driven by both supply and demand, the brand development of business hotels will surely move from necessary to feasible. Of course, in this process, the government's industrial guidance, the support of professional media and the intervention of professional research institutions are also indispensable market driving forces.

Win business market opportunities

At the same time, it is necessary for us to discuss the definition of business hotel again.

what is a business hotel? At present, there is no unified standard system. In fact, the definition of the concept of business hotel and its connotation and extension itself is historical and dynamic, and it is constantly revised with the change of business tourism market demand and the innovative activities of industrial supply. We can also grasp the development orientation of business hotels committed to brand cultivation in general from the following aspects.

first of all, it is customer orientation. Business guests should occupy an absolute dominant share in the total tourist structure of hotels, which is a basic standard to distinguish business hotels from non-business hotels. The formation of tourist source structure can not be separated from the active guidance of hotel operators' strategies, such as giving hotels corresponding brand connotation and brand association, coupled with the cooperation of price and product strategy.

followed by product orientation. The hotel's geographical location, architectural decoration style, facilities and equipment, service items and staff service ability should be integrated according to the consumption demand characteristics of business guests. For example, business facilities in business hotels should be complete, such as fax, photocopying, language mailbox audio-visual equipment, etc. The hotel should also provide all kinds of advanced meeting facilities to facilitate guests to hold meetings; The facilities and equipment in the guest room should also meet their needs and facilitate office work, such as printers and network interfaces.

the third is price positioning. The price of business hotels is higher than that of similar hotels. General business travelers are not sensitive to price, but they pay more attention to accommodation, communication, banquets and transportation, and pay attention to the environment and atmosphere of the hotel. In order to meet the material needs and psychological needs of guests, business hotels are higher than ordinary hotels in terms of equipment and quality of services, so the price of business hotels is naturally higher than other types of hotels at the same level.

the fourth is geographical location. The geographical location of business hotels should be superior. Generally speaking, the transportation is convenient, and it is close to business-intensive areas (such as CBD), so it is convenient to participate in various business activities and meetings and get in touch with some potential business partners; There are many well-known specialty restaurants around, which is conducive to entertaining guests; Close to the leisure center is conducive to the leisure activities of business guests after work. Similarly, because business guests need to complete various business activities in a short period of time, the geographical location is not superior, which is tantamount to wasting time.

the fifth is brand, that is, to have a brand in the consumer market. On the one hand, the brand can save the search cost of business guests. Once staying in a hotel of a certain brand, guests will be familiar with the hotel of this brand anywhere. At the same time, hotels can * * * enjoy customer files and provide personalized services to business guests, making them feel at home.

finally, human resources standards. A good business hotel should ensure that all components of the product are matched and compatible with each other. Because employee behavior directly constitutes the core component of hotel products, we need to look at the proportion of well-trained employees and professional managers in the total number of employees when investigating the brand of business hotels. Compared with ordinary hotel employees, these professionals can better understand the needs of business guests and have rich experience in hotel industry. Business guests, especially international business guests, are generally middle-aged. Most of them have received higher education and have higher requirements for services. Sometimes hotels are required to provide various services related to their business activities, such as secretarial and butler services. In this sense, a good business hotel is also an excellent employer, which is better at selecting, training and motivating those hotel professional managers and professional technicians to provide perfect professional services for our customers.

On the road to the growth of business hotels in China, 21st century business herald has launched a powerful brand boost. As long as we grasp the demand characteristics of business travelers, constantly cultivate the innovative consciousness and ability of professional managers, and be good at learning from excellent hotel suppliers in the international business travel market in the near future, China will surely have more business hotel brands to enter the forefront of Asia and even the world.

Good local business hotels, like other business hotels in the province, also developed from catering. At first, everyone accumulated rich service experience in the process of cooking and had a deep understanding of the needs of consumers. This gives us the habit of paying attention to service details, and the practice in the past two years since we were engaged in business hotels tells us that paying attention to service details has benefited us immensely.

the main difference between economy hotels and business hotels should be the comfort, or rather the quality of service provided. The appearance of budget hotels in China is the product of special economic period, focusing on individuals and families. The ultimate outlet of business hotels lies in chain operation, winning by quality. Even if a single store does well, it will be difficult to resist the increasingly fierce market competition because of high management cost and low visibility.

The advantages of business hotels are relatively concentrated target groups, limited services and single service facilities. We should make full use of surrounding resources and reduce investment, so as to have comparative advantages and obtain relatively high profits. Most business people have little time for leisure, and even if they do, they mostly choose to go to specialized places. Star hotels have shopping malls, saunas, entertainment and other facilities, and business hotels do not need to be equipped at all.