Not as good as ants, Fosun needs to gamble hundreds of millions of compensation in Hangzhou.

Following Ant Financial's acquisition of the customized plot on June 5438+1October 265438+1October 0, Hangzhou once again has its own customized plot.

Yuhang District of Hangzhou recently put up a commercial and residential land in Donghu New Town. According to the specific transfer requirements of the bidding, auction and hanging information, this land with a starting price of 2.4 billion was directed to Fosun. However, compared with the land of Zhijiang headquarters taken by ants, Fosun still needs to face up to 340 million gambling clauses in the future.

The plot is located in the southeast of the intersection of He Yu Road and Wuzhou Road in the central city of Yuhang Economic and Technological Development Zone, Hangzhou, with a transfer area of 148944 square meters and a construction area of 344697 square meters.

* * * The plot is composed of four sub-plots, of which 0 1 plot is commercial land, and it is necessary to build a commercial office and supporting houses mainly for headquarters office, scientific research incubation and industrial support. Plot 03 is commercial land, including self-sustaining businesses, self-sustaining hotels and office buildings. Plot 02 and plot 04 are residential, and plot 04 requires public rental housing.

The initial total price of East Lake New Town is 2.4 billion yuan, the initial floor price is 6,950 yuan/square meter, and the price limit of residential hardcover is 22,000 yuan/square meter.

The land sold has strict requirements for developers. For office buildings, development enterprises are required to introduce at least 1 project of "National Overseas High-level Talents" for high-end equipment manufacturing and biomedical industries. At the same time, three enterprises belonging to the digital economy were introduced, including two enterprises with an evaluation value of not less than 700 million RMB, and one enterprise with an evaluation value of not less than 7 billion RMB/kloc-0. Last year, the main business income reached more than 400 million RMB. If the contract is not fulfilled, the development enterprise will pay a penalty of 654.38+0 billion.

In terms of centralized commerce, development enterprises are required to introduce listed enterprises or their member enterprises, and not less than 10 "Chinese time-honored brands" recognized by the Ministry of Commerce to settle in this project. If the contract is not fulfilled, the development enterprise will pay a penalty of 654.38+0 billion. At the same time, the operators of centralized business districts and Chinese time-honored brands should be consistent with the previously submitted settlement agreement. If they don't perform the contract, the development enterprise will pay a penalty of 40 million yuan.

In terms of business hotels, development enterprises are required to introduce international brand hotel management companies to take charge of management. The company has opened and operated no less than 65,438+00 hotels around the world. If the contract is not fulfilled, the development enterprise will pay a penalty of 6,543,800 yuan.

A person from a real estate enterprise in Hangzhou said that this plot of Yuhang East Lake New Town was customized by Fosun, and Fosun's plan had already been completed, just waiting for the last moment. According to the land transfer data package of Donghu New Town, it contains the final document-Fosun Index Map (small plot) revised in 08 18.

In addition, the introduction of "China Time-honored Brand" of not less than 10 in the transfer conditions also points to Fosun. Yuyuan, an important listed company platform of Fosun, owns 17 "China Time-honored Brand", which is a cash cow of Fosun.

In addition to the East Lake New Town plot, Fosun is still docking the TOD of Tunxi Station in Yuncheng, intending to build a national TOD benchmarking project under Fosun.

In Hangzhou, this year, Viya took Fosun's real estate project Fu Diyi Center as the first product to sell a house in the live broadcast. At that time, buyers complained that the project had not been sold out for five years.

Fosun has no other projects for sale in Hangzhou except Forte No.1 Center. At the same time, Fosun's actions related to land acquisition and investment have been suspended for a long time, and there is no presence in the real estate market.

Whether it is Tunxi TOD project or East Lake New Town plot, Fosun has shown its ambition to return to Hangzhou real estate market, especially the East Lake New Town plot has harsh gambling conditions, but Fosun has made plans early and wants to return to Hangzhou market.

For the Hangzhou government, Fosun's advantage lies in its ability to introduce industries and build supporting facilities.

But other developers may have some complaints. In their view, the emergence of customized plots has damaged the fairness of Hangzhou land market, especially Fosun, an obvious customized plot. The provisions of the land transfer documents have declared that other developers have no competition opportunities.

According to the above-mentioned developers, there were customized plots in the Hangzhou market last year, but in order to reflect fairness, the relevant departments will still let some enterprises participate in the bidding. However, Fosun's request for customized land this time is equivalent to putting customized land on the table.

In addition, today's Hangzhou market is getting thinner and thinner, and it is getting harder and harder to get land. After many plots were hung up, the housing enterprises found that the profits were too low or even lost, so they had to give up the land acquisition plan. However, due to its strong cost control ability, the local real estate giant Binjiang is in an expansion period and has taken away most of the land.

Developers who have already had difficulties in living in the Hangzhou market will be suspicious of this market after seeing obvious directional plots.

At the same time, in the view of real estate enterprises, the customized plot of Zhijiang Ant Financial Services previously sold is also different from this customized plot of Fosun.

The land nature of Ant Financial River is commercial land, but Fosun customized land has both commercial land and a large proportion of residential land. They think this is a residential enclosure in the name of business.

At present, the projects for sale around Fosun's customized plot include silver moon in Zhongtian Tingzhou, the third city in Qujiang New Ou Peng and Hang Cheng, and Ting Yun in New Hope. The average price of hardcover high-rise buildings is about 20800/m2, and all of them need to be shaken.

Among them, Qujiang New Ou Peng Hangzhou Third City has the lowest winning rate, which is 12.83%, and Zhongtian Tingzhou has a winning rate as high as 40%. The listing price of second-hand houses around Fosun's customized plot is between 20,000-22,000 square meters, which is not much different from that of new houses.