Shopping in Chengdu

The discussion on street fashion in China is also very lively in the comment area.

In fact, before the street shooting "Out of the Circle", the heat of this southwest treasure was already very high. All celebrities love to go to Chengdu, and Wang Sicong didn't see the house until September. ...

Coupled with the rapid consumption of local luxury goods, big brands also like to do things here. Zhu Fan has seen the exhibitions of Chanel and Blancpain in Chengdu.

Today is November, and there are many people going out to shop. Let me briefly introduce all the shoppers in Chengdu. Fan You of Chengdu in Golden Week coordinates, look.

-I'm the dividing line.

First stop: Taikooli & IFS

Taikooli and IFS, located in Chunxi Road, are the center of the universe in the hearts of most Chengdu people.

Taikooli "supermodel"

First of all, in the field of street shooting, Beijing Sanlitun and Chengdu Taikooli were "forced" to the lakeside pedestrian street in Hangzhou. There are many famous brands here, including Hermes, Cartier, Tiffany, and the largest Gucci flagship store in Asia ... just find a wall as the background to make a fashion blockbuster.

Online celebrity coffee shops emerge in an endless stream. For example, when %Arabica opened last year, people who were not less powerful than the Imperial Capital shook their huts.

The high environment and the atmosphere of freedom of dressing naturally gave birth to countless Shamao Street gisele bundchen and Daci Temple Sean Opry in Taikooli. ......

It is difficult for ordinary hipsters to stand in Taikooli Fashion Week. Unless they are over 70, no one will care about oily suits.

Beige-marked arrows and Givenchy sharks have no effect either. The top brothers all blow up the streets with high heels.

The competitive pressure of cool girls is not small, and the era of clothes and bags has passed. High-level players either shave their heads or trim their eyebrows, then paint Rihanna with the same black lips, and follow a group of artists with long guns and short guns wherever they go.

However, in the eyes of Chengdu locals, "Taikooli blockbuster" has long been normal. Not to mention fashionistas in Hanfu and perspective clothes, even if they meet Disney's runaway princess, they can drift calmly on the street.

IFS is a big hand.

Colleagues who have lived in Chengdu for two years said that although the young people in Taikooli are all big names, most of them are actually "just hanging out". Taking photos in front of Gucci, and then going to Zara and UR to buy clothes are all basic operations.

Financiers who have contributed10 billion turnover and ranked Chengdu as the top luxury consumption city in China are more likely to appear in IFS (they will also cross the street to buy Hermes).

These big customers, without blinking an eye, crowded Helu on the first floor of IFS into the current limit on the weekend afternoon.

In addition to a small number of local rich people, more are from the surrounding cities of Chengdu. They speak Sichuan dialect, which is subtly different from Chengdu dialect. Clothes are mainly luxury items that can be seen at a glance. Like big-name reading clothes, classic bags, H-belts ... are very popular.

It is said that there are many rich people in Zigong, Pengzhou, Yibin, Ya 'an and Panzhihua, but compared with the "Yak Prince" in Ganzi Aba, the conditions are still "lost and lost"

Second stop: Financial City

There used to be a saying in Chengdu that "the east is poor and the west is expensive and the south is rich and the north is chaotic", and the south gate is the gathering place of Chengdu's new rich.

No matter the appearance of the city or the pace of life, the Financial City is "very unsatisfactory". Many er's in this area in Chengdu come from large state-owned enterprises, real estate companies, financial industries, five-star hotels, and some middle-class people who simply buy houses here.

In recent years, high-end shopping malls such as Jiufang, Youfang, Yintai in99, Renhe New City have been opened one after another, but none of them have a "climate".

Yintai In99 "booked" a number of big brands including LV when it opened on 20 17. Therefore, until today, few large companies have entered this market. ...

However, this does not affect the world's elite talents and rich playboys to enjoy life. On the afternoon of a working day, CDC New Money, with flexible time and low-key clothes, will still sit in the coffee shop of In99 or Waldorf Astoria and talk about business while chatting.

They wear high-end brands and niche designer brands. Many times, their styles are very professional, and they will wear clothes that can attend the reception.

The atmosphere between people and the new oil mill is much more relaxed. The positioning of these two shopping malls is younger and more fashionable. White-collar workers and residents who work nearby are the main force of shopping. They are in good condition, and usually use luxury goods or big-name items to match the basic models of some fast fashion brands.

Occasionally, there will be exhibitions in shopping malls, which will also attract some people from Chengdu cultural circle. If you see a woman wearing a pleated skirt in Issey Miyake, carrying the same canvas bag at night, her temperament is slightly alienated, that's right. ...

Generally speaking, er in Chengdu, which is haunted by the Financial City, will not wear too hard, and there is no "supermodel" catwalk.

Third stop: Software Park

Software park and financial city are not far apart, but their temperament is completely different. When you see the three characters "Software Park", you must understand that we are in CDC Silicon Valley.

The software park has big factories like Tencent and Ali, well-known game studios in China, and many local Internet companies in Chengdu. It is said that the basic salary of Chengdu is that these code farmers have risen from Tianfu 1st Street to Tianfu 5th Street.

Network photos under an office building in Tianfu Fifth Street. ......

Although the income is good, the residents of the software park strictly abide by the national internet dress code for migrant workers. The unpretentious backpack, T-shirt and slippers make up a three-piece suit.

The brand is not special. Nobody cares whether you wear Burberry or Burberry.

The balance car is also the favorite means of transportation for code farmers. It is said that you can see one every five seconds on average.

In the software park, people go to shopping malls more for watching movies, eating and visiting supermarkets. Occasionally buying clothes offline is nothing more than leisure sports brands such as Uniqlo and Adinik, so I don't dress up.

Zhu Fan's friend who works in Tianfu Fifth Street said that she rarely saw anyone carrying luxury goods. "Maybe there will be more in Tencent" \ _ (ツ) _/

Fourth stop: Kuanzhai Lane and Jinli.

Kuanzhai Lane, Jinli and other tourist areas have a large population flow, so the population structure is more complicated. Take Kuanzhai Lane, whom Fan is familiar with, as an example. Ordinary tourists will come in droves, wearing grounded clothes.

For example, men and women all over the country like to wear denim jackets, cotton T-shirts and jackets ... in fact, it doesn't matter what tourists wear. Anyway, they crowded in and squeezed out, and the trip to Kuanzhai Lane was over. I just hope the people next to me don't wear high heels.

When Chengdu comes to Kuanzhai Lane, he will either accompany his relatives and friends or eat in some good restaurants here, so he will naturally pay attention to dressing up.

Master Fan ate the little dragon and crossed the river. Colleagues introduced the Xuanxuan quadrangle opened by the Sichuan cuisine master. If you have the patience to wait in line for 2 4 hours, you can also try the online celebrity restaurant in Kuixinglou.

Friendly reminder, the dress code of these restaurants is "It is best not to wear white clothes".

Fifth stop: memory of the eastern suburbs

Finally, introduce the memory of the eastern suburbs of Chengdu literary youth. The memory of the eastern suburbs is 798 in Chengdu. It used to be Hong Guang Electron Tube Factory, where there were various exhibitions, performances and activities, as well as some restaurants, coffee shops, studios and antique shops.

Remember when you come to the eastern suburbs, dressing up can be literary, but it should be small. Girls' BM style, ABG spice girls' style and subculture can be used, and it is best to wear retro if there is retro.

The recommended dress for boys is dirty braid+large T-shirt or American retro.

But at seven or eight o'clock every night, there will be a large number of people who live near Memory in the eastern suburbs for a walk. Their clothes are more casual, all kinds of casual home clothes, and they don't care about the young people around them at all.

-I'm the dividing line of the finish line-

Ok, shopping in Chengdu is so far, coordinate Chengdu Fanyou, and comment on what interesting places to enjoy.

Business Model Producer: Editor Josie | Tina Action

Source WeChat WeChat official account "Shangfan" (micro signal: bfaner)