Is Xiaojinlong called Xiaojinlong because of its small scale? Xiamen Golden Brigade Decryption

Some netizens asked, is Xiaojinlong called Xiaojinlong because of its small scale? Let's talk today.

The "Little Golden Dragon" in the bus market refers to Xiamen Golden Dragon Wagon, referred to as Xiamen Golden Travel.

Shortly after Xiamen Automobile Industry Company established Xiamen Jinlong, Huang began to prepare for Xiaojinlong. 1In March, 1992, Xiamen Jinlong Touring Car Co., Ltd. was established, and Xiamen Automobile held 60% of the shares.

Xiamen Golden Travel is also called Xiaojinlong, not because of its small scale, but because it is interested in making cars. It is precisely because of this positioning that Xiamen Automobile invested more resources in Xiaojinlong, including the funds for listing Xiamen Automobile, the funds borrowed through the indicators of the Taiwan Affairs Office of the State Council, and the investment made through the joint venture company.

Therefore, in the eyes of Huang, the founder of Xiamen Automobile, Xiaojinlong's position is more important.

However, the money raised by Huang is simply a drop in the bucket if he wants to go to the car project. So he began to plan to go public on NASDAQ. But in the end, because the company was a state-owned enterprise, it needed central approval and ran aground. Later, Huang found the Hong Kong-Taiwan joint venture partners of Jinlong and Jinlv, and persuaded them to merge the shares of Xiamen Jinlong, Xiamen Jinlv and Jinlong Automobile Body to form a Hong Kong company, and prepare an IPO in their names. However, this action was reported, Huang was censored and the overseas listing plan was suspended.

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During this period, Huang also had an in-depth discussion with audi ag on the joint venture project of commercial vehicles, but everything was ready, but the policy was stuck. According to the regulations at that time, a foreign car company could not have more than two joint venture projects in China.

Later, Huang also had in-depth discussions with Yulong Automobile in Taiwan Province Province, and planned to produce advanced automobiles in advance, and then develop independent models with the help of Yulong's base. However, with Huang's imprisonment, the project was terminated.

1998165438+10, Huang, the former chairman and general manager of Xiamen Automobile Company, was sentenced to death in the first instance, suspended for two years, and confiscated property of RMB 654.38 million.

It is worth mentioning that while Xiaojinlong built the factory, Huang made a "simple" pilot production line in the factory and began to build cars. Its first product was the Jinlong XML6390 eight-seater station wagon, and then products such as Jinlong XML6440 light bus and Jinlong XML502 1X light van were successively introduced.

Later, with the increasingly fierce market competition, Xiamen Jinlv decisively stopped production of its old products, introduced the technology and production process of Toyota Sea Lion, and launched Jinlv Sea Lion XML6480 at 1995.

Two years later, Xiamen Golden Brigade cooperated with Toyota again, introduced Kauste technology and launched Golden Brigade Kauste XML6700. These two cars have been widely welcomed by the market.

It is worth mentioning that before the end of 1998, Xiamen Golden Travel used the same Jinlong trademark as Dajinlong * *, and it was not until Dajinlong changed the logo that the double logo became the exclusive trademark of Xiamen Golden Travel.

1999, the second year after Huang was sentenced to prison, Xiamen Golden Brigade began to transform and produce buses. In 2000, 500 buses were produced, which was put into production that year and made a profit that year.

Two years later, Golden Travel Xiamen Haicang Bus Production Base was completed and put into operation. In that year, 2,000 buses were produced, with sales reaching 65.438+0.25 billion yuan.

Since then, Xiamen Golden Brigade has started its modernization process.

In 2002, the sales revenue reached 2.2 billion yuan; In 2003, it reached 2.8 billion yuan, ranking second among the national bus manufacturers; In 2004, it exceeded 3 billion yuan, ranking second; In 2005, the sales volume reached 1.52 million, ranking second in the industry.

By 2007, golden travel has reached 4.5 billion yuan! /kloc-achieved double-digit growth in 0/5 years, with an annual sales volume of 25,000 vehicles. Among them, only the single model of XML6 127, the total annual sales volume reached 1200, which also created history.

At this time, Xiamen Golden Brigade has formed a comprehensive layout of large, medium and light buses, with 8 series and nearly 100 products. In addition to the XML6 127 just mentioned, there are several series such as XML 610, XML6402, XML 610/8, XML6 125, etc.

(Jinlv XML6 1 18)

It is worth mentioning that in June, 2006, 65438+February, Xiamen Jinlv obtained the chassis production qualification, ending the history of its modified car factory.

Since then, Xiamen Jinlv has carried out a number of technological innovations, launched a number of models, and won many awards.

In 2008, Xiamen Jinlv built the first large passenger car cathodic electrophoresis production line in China, achieving a historic breakthrough; In 2009, Xiamen Gold and Aluminum Production Line applied full load technology, and the corrosion resistance and durability of the car body reached the first-class level.

Xiamen Golden Travel keeps innovating. Tianjiao, Snow Fox and Snow Leopard 20 1 1, Kaige Dalu Bus 20 13, CMB Jincheng 20 14, and the high-end luxury flagship product-Lingdong 20 17.

The products of Xiamen Jinlv are divided into seven categories, including commuter bus, road bus, city bus, minibus, school bus, RV and special car, with dozens of models, covering 4.5m-19m and 2 -82 seats.

In terms of sales volume, from 20 12 to 20 19, the annual sales volume of Xiamen Golden Brigade has been hovering between 20,000 and 30,000 vehicles, ranking fifth to eighth in the whole bus market. However, in the market segment, the performance of Xiamen Golden Brigade is more positive. For example, 20 18, jinlv ranks second in the passenger car market.

In addition to the domestic market, Xiamen Golden Travel is also exported to 120 countries and regions. By 20 15, the cumulative export has exceeded 50,000 vehicles. According to another data, by the end of 20 16, the number of Xiamen Golden Brigade in Egypt had exceeded 20,000, ranking first in the industry. In addition, Xiamen Golden Brigade took the lead in obtaining AEBS EU Pass.

These achievements are also fed back to the awards and brand value of Xiamen Golden Travel Institute.

According to the data, Xiamen Jinlv has won the World Bus Federation's Best Ecological Award, Best Environmental Bus Award, Best Bus Modeling Award, China Original Bus, and American Hello? Design? Award for outstanding design award ".

In addition, since 2007, Xiamen Golden Travel has been selected as one of the top 500 most valuable brands in China for more than ten years. According to the latest data, in 20 19, the value of golden travel brand reached 24.259 billion yuan, ranking 240th among "China value brands".

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.