Yurun went bankrupt, the doomed fate of Nanjing entrepreneurs?

The latest news: the bankruptcy reorganization of Nanjing Yurun Department is under way, and seven Yurun enterprises have entered the bankruptcy reorganization procedure, involving more than 70 billion yuan of creditor's rights.

1992, 28-year-old Zhu from Tongcheng, Anhui Province came to Nanjing with 2 million yuan, and founded Nanjing Yurun Meat Food Co., Ltd. the following year. Twenty-two years later, Zhu and his wife ranked 26th on the Hurun Report with assets of 310.50 billion yuan. There are more than 300 Yurun branches under its name, with nearly 654,380+0.3 million employees and assets of several hundred billion yuan.

At present, Hexi New Town, which has the highest housing price in Nanjing, is named after Yurun Road, which is more than two kilometers long.

However, I saw him lift a tall building and saw his building collapse. On March 23, 20 15, the procuratorate took compulsory measures to monitor Zhu's designated residence. It was not until 20 19122 October that Zhu ended his residential surveillance and returned home.

Photo: Zhu returned to his hometown in Anhui after being released from surveillance.

However, in the year when Zhu was forced to take measures, Yurun's debt crisis began to accumulate and broke out. Although Zhu's return has brought several daily limit to the listed companies under his name, Yurun Group has been unable to turn the tide.

According to people close to Yurun Group, after Zhu returned to China, the management personnel were greatly adjusted. However, in terms of debt treatment, Yurun proposed a very harsh repayment plan, and even asked some creditors to collect half of the principal at one time.

The contrast between luxury and luxury reflects the common fault of Jiangsu entrepreneurs: paying more attention to social relations rather than business construction and innovation of enterprises. Yurun Group is likely to be in a similar situation with a number of Jiangsu enterprises such as Sanpower, Fuzhong and Zhongsheng, even if it has not experienced the frustration that its founders were forced to take measures.