How to write hotel price comparison

Hotel price comparison can be written as follows: enhance perception, let users know that hotels can compare prices, establish a cognitive aggregation price comparison model, and strengthen the memory of specific value.

1. Enhance the perception and let users know that Baidu Hotel can compare prices: The design goal of this link is to let users know that hotels can compare prices, thus attracting users to complete ordering behavior at Baidu Hotel. Therefore, it is very important to design clear and attractive price comparison elements. On the basis of investigating competing products, we made a design exploration.

2. The construction of cognitive aggregation price comparison model: In the part of competitive product research, we mentioned aggregation price comparison model, which is also suitable for hotel simplified quotation because of its complexity. As shown in the figure, in the conventional hotel reservation platform, the same room type (such as standard big bed room) will have quotations with different service policies (breakfast service, cancellation rules and payment methods), while in the hotel, due to different reservation platforms, the quotations will be more complex, more numerous and more homogeneous, that is, the service policies are the same, and only quotations from different reservation platforms appear many times, which leads to low efficiency in viewing and selecting the quotation list.

3. Strengthen the memory-re-strengthen the sense of price comparison value: the scene of filling in the form is that after the reservation is completed, we can show the concept and value of price comparison to the user again in this link, and deepen the user's understanding of price comparison. The design method here is similar to the awareness-raising stage. As shown in the figure, some schemes have been explored. After the user chooses the low-cost platform to book, click to jump to the page of filling in the form, and we will strengthen the user's perception of booking to the lowest price and save xx yuan for the user. In addition, when the user submits the order, there will be a certain loading time. We also use the product blank here to continue to convey the knowledge of low price and saving money in combination with the loading state.