The anchor with goods has "official certification", and the Internet marketer is here.

In recent years, with the prosperity and development of Internet economy, network marketing came into being, which not only expanded consumer demand, but also promoted product sales. Especially during the epidemic prevention and control period, the advantages of Internet marketing have been highlighted, which has promoted the solution of the slow-moving dilemma of enterprises, helped the sales of special products in poor mountainous areas, and contributed to helping the poor to overcome poverty.

Today, the number of Internet marketers has exceeded100000, and the number of Internet marketers is growing rapidly at a rate of 8.8% per month. A large number of small and medium-sized enterprises have also been stimulated by online direct sales, which directly brought a turnover of 1000 billion yuan. At the same time, this sales form also brings customers an intuitive and pleasant buying experience. On the digital information platform, these live salesmen who use the interactivity and communication credibility of the network to promote the multi-platform marketing of enterprise products have been favored and recognized by enterprises and consumers.

It will also promote a new generation of young people, such as college students, to learn more about new media and digital new economy, master the interactivity and communication credibility of using the Internet, provide more employment opportunities for young people, and encourage more people to link their personal career with social development. Because of this, everyone wants to be "Li Jiaqi" and "Weiya", and chaos in some industries has mushroomed. At the same time, the quality of employees is uneven, exposing many industry problems such as false propaganda.

The so-called state-owned national law, every family has its own problems. Li Jiaqi, a field sales practitioner, intuitively told us that the healthy development of the industry must be standardized, and trendy sales must also follow the basic trading rules, and false propaganda is strictly prohibited.

In May 2020, Ministry of Human Resources and Social Security, the General Administration of Market Supervision and the National Bureau of Statistics released information on new jobs and new jobs; In June, 2020, the new occupation of Internet marketer declared by China National Light Industry Federation passed the examination and approval, and was officially listed in the national occupation classification ceremony. On-site sales staff has also become a new profession officially certified by the state. It is a profession, and it needs to follow the corresponding professional code of conduct and industry norms, which is also the right way to get the goods live.

In order to further standardize the career development, China Light Industry Federation is carrying out the National Professional Standard for Internet Marketers, and the preparation of the standard is nearing completion. At the same time, according to professional standards, training materials are compiled to train Internet marketers. On the basis of standards, carry out vocational skills evaluation to drive Internet marketing professionals to increase their professional knowledge.

As the evaluation center of Internet marketers, China Industrial Cooperation Association took advantage of the advantages of the association and organized personnel in strict accordance with the selection rules of China National Light Industry Federation, and studied and put forward the evaluation rules of the evaluation base. Give full play to the role of social forces in the training of skilled personnel, and promote the professional quality and employability of Internet marketers nationwide.

At the same time, the State Administration of Press, Publication, Radio, Film and Television issued the Notice on Strengthening the Management of Live Broadcasting Service of Online Audiovisual Programs, which stipulated the qualifications, certificates, service units and contents of live broadcasting. The "Notice" pointed out that the live broadcast service of online audio-visual programs should have corresponding qualifications; Institutions and individuals need to carry out live broadcast service certification; Units that carry out webcasting services need to file before the live broadcast; The circular requires all provincial press, publication, radio, film and television administrative departments to strengthen the management of live broadcast of online audio-visual programs within their jurisdiction according to law.

The introduction of these policies once again directly conveyed a message to the Internet market: the emergence of Internet marketers is the inevitable result of industry development and has the function of promoting economic development. The state will also vigorously promote and support the development of the live broadcast market, and the marketers will undergo earth-shaking changes when they engage in the market; At the same time, it also conveys the information that the live broadcast industry will develop from barbarism to standardization, specialization and management.

Internet marketers are also a new generation of public groups with certain influence on society. For example, anchors or online celebrities, their words and deeds, values will affect fans and the public. Therefore, it is extremely important to improve the industry norms, establish and improve the industry credit system and safeguard the interests of consumers. The introduction of these national policies tells us intuitively that it is an inevitable trend to standardize live broadcast with commodities. In the future, the live broadcast of anchors on major platforms must be certified. It is illegal to have no certificate, and it is an inevitable trend to have a certificate.

In the future, live broadcast with goods will welcome the new consumption era and enjoy a better life with more rational, smarter, more prudent and calmer consumption behavior.

Viya and other head anchors have repeatedly called on relevant departments to formulate industry norms, so the China National Light Industry Federation has formulated the national professional standard of "Internet Marketers". So, what is an Internet marketer? What are the details of Internet marketers, mainly reflected in the following points.

1. What is an Internet marketer?

Network marketer refers to the person who promotes enterprise products on the digital, information and digital information platform by using the interaction and communication power of the network.

The main tasks of network marketers are as follows:

1. Study the user positioning and operation mode of digital platform;

2. Accept the entrustment of the enterprise and review the information such as enterprise qualification and product quality;

3. Select related products, design and plan marketing plans, and formulate commission settlement methods;

4. Build a digital marketing scene, and carry out multi-platform marketing promotion of products through live broadcast or short video;

5. Enhance its own communication influence, strengthen the activity of user groups, and promote the conversion rate of products from attention to purchase;

6. Sign the sales order and settle the sales payment;

7. Responsible for coordinating the after-sales service of products;

8. Collect and analyze sales data and put forward optimization suggestions for enterprises or products.

Second, the network marketing professional background and background?

Network marketing staff is a new profession born in 2020 when the COVID-19 epidemic raged. However, the COVID-19 epidemic has not only seriously impacted the real economy, but also demonstrated the role of the Internet as a new digital economy. New consumption and business models such as online shopping, online ordering and online marketing are becoming more and more important in the process of social and economic development. In this context, China National Light Industry Federation declared the profession of "network marketer" to Ministry of Human Resources and Social Security.

Third, why do you want to hold a certificate?

On June 28th, 2020, Ministry of Human Resources and Social Security, the State Administration of Market Supervision and the National Bureau of Statistics jointly released nine new occupations, among which "network marketer" was one of them, and it was officially included in the national occupational classification ceremony. The Notice on Printing and Distributing the Work Plan for Formulating the National Vocational Skills Standards for the New Occupation "Internet Marketer" in Ministry of Human Resources and Social Security China Employment Training Guidance Center designated China Light Industry Federation as the undertaker of the national vocational standards for the new occupation "Internet Marketer" and China Industrial Cooperation Association as the evaluation station based on the application materials for the new occupation. Those who pass the training can obtain the professional competence evaluation certificate of Internet marketers issued by China Light Industry Federation and China Industrial Cooperation Association.

It is inevitable that the country will make great efforts and the anchor will be certified, which will open a new chapter in the professionalization of knowledge and skills of live broadcast practitioners and become a necessary part of the development of live broadcast industry. Only by combining state supervision with knowledge and skills training can the live broadcast industry be on the right track and truly benefit consumers.

4. What scope of work does this certificate apply to?

Live broadcasters of major webcast platforms (including but not limited to Tik Tok, Aauto Quicker, Taobao, JD.COM, Pinduoduo, Huya, Betta, etc.).

5. Who is this certificate suitable for?

Including but not limited to:

(1) employees of major institutions in MCN;

(2) Network anchor of each platform; Students and social workers engaged in live broadcast and new media marketing;

(3) Teaching staff in the direction of e-commerce and new media in colleges and universities.

(4) Employees in new media and media integration bases;

(five) government personnel engaged in the supervision and management of new media and financial media;

(6) China citizens aged 18.

(7) Technical secondary school or above (including full-time college students).

(8) Other qualified personnel who are interested in the operation and management of new media or financial media and are willing to engage in related work.

Intransitive Verbs: Professional Standards of Internet Marketers

1. Working level: level 5/junior worker, level 4/intermediate worker, level 3/senior worker, level 2/technician, 1 level/senior technician.

2. Career direction: product selector, live salesman, video creator, platform administrator.

7. Sample certificate?