What does hotel staff marketing mean?

I am in hotel sales. Hotel sales is simple yet complicated, so I will tell you in detail. For hotel sales, generally only star-rated hotels have sales departments. Some are called marketing departments, and now many are called public relations sales departments. The overall operation is divided into: 1. Online sales. The main channels are booking websites, such as Ctrip, E-Long and other larger booking websites. You only need to apply on their official website. 2. Travel agency. You also know that many hotel rooms come from travel agencies, and most travel groups only need to sign relevant agreements with them. Large travel agencies include Youth Hostel, China National Travel Service, etc. 3. Conference team. If your hotel has the ability to host large-scale conferences, this is also a very important sales point. The main source of customers comes from major local companies, agencies, organizations, governments, etc. You need to develop this yourself and go out more often to get information. Information is the most important. If you are late, you will be robbed by your peers. 4. Local market. In this regard, it refers to all local large, medium and small enterprises, companies, factories, governments, agencies and groups. But each part is divided into smaller parts. For example, the government is divided into more than 20 functional departments such as: Finance Bureau, Government Office, Agriculture Bureau, Public Security Bureau, Economic and Trade Bureau, etc. In fact, the main markets are divided into the above types. The above is the first step for you to do hotel sales. Understand the source of customers. The second step is to make a plan. You arrange your own schedule according to the market you are allocated. For example: Monday: in the morning, such-and-such company, such-and-such enterprise, financial bureau, in the afternoon, such-and-such factory, etc. List your detailed plan from Monday to Friday, and then implement it step by step. In terms of sales skills: For example, if you are dealing with the main person in charge of a certain bureau, it is best to bring a pack of Zhonghua cigarettes. I will not say anything polite like this. I believe that the hotel must believe that you have this ability when it asks you to do sales. There is also the room booking website. I don’t know if your hotel will decentralize it. Most hotels will assign a person to be a travel agency and room booking website. Then I think your market should be the local market. I just missed one point about the market: 5. Wedding banquets, full moon banquets, birthday banquets, party banquets, teacher appreciation banquets, etc. are also your market. The operation process of the overall sales is: find the customer source——make a door-to-door visit (find the person who is mainly responsible for arranging where to spend)——negotiate the preferential price and sign the agreement——filing the agreement——enter the agreement into the computer System - Regular return visits - Ask customers for their opinions - Benefits - Become friends - Let him help you make referrals. The overall guest reception process is: guest reservation--inspection work (menu arrangement, room, conference room, etc.)--welcome the guest-accompany the guest to check (menu, room, conference room, etc.)-- ——Send guests off—ask guests the next day if they are satisfied with the overall conference reception process: book venue, room, etc.—issue reception plan—inspection arrangements—tracking of the meeting in progress—settlement after the meeting— Asking for opinions after the meeting, etc. Some of the things I mentioned above are not detailed yet, because every hotel has its own different methods.