What are the configurations in budget hotel rooms?

Generally speaking, a budget hotel refers to a hotel whose room software and hardware standards meet or are close to three-star hotels (except for some higher-end three-star hotels) and which only provide some basic supporting facilities such as small restaurants. Targeted at small and medium-sized business people, leisure and self-guided tourists, small and medium-sized hotels with room rates of around 200 yuan/day. \x0d\　\x0d\ It turns out that domestic hotels include high-end hotels and ordinary hotels. However, the budget hotel market between the two is a vacuum. It lacks the ability to provide guests with clean rooms, well-maintained facilities, and consistent service quality. As well as reasonably priced hotels, this provides a huge development space for budget hotel chains. In recent years, not only local budget hotels have begun to develop rapidly, but international hotel giants have also seen this market space and quickly started a large-scale "land enclosure movement" in the country, which has directly led to intensified competition in the budget hotel sector. \x0d\　\x0d\ According to Deng Shuhong, director of Home Inn's technical department, compared with star-rated hotels, budget hotels have a single business and are low-profit. They must maintain a high occupancy rate to be profitable. To increase the occupancy rate, not only good services and geographical location are needed, but also first-class technical support. A complete reservation system can ensure more passenger flow; a large-capacity fixed customer management system can ensure a regular occupancy rate; and a reliable and stable logistics system and hotel management system can ensure that customers feel "like home". \x0d\　 \x0d\ At present, Homeinns has four major information system platforms, namely the sales platform of Central Reservation System (CRS) and Customer Relationship Management System (CRM), the management platform that can do business analysis and cost analysis, including logistics management, etc. The central procurement platform within the hotel and the hotel’s internal management information system. \x0d\　 \x0d\ With the support of these four major platforms, Homeinns CEO Sun Jian can not only understand the operating conditions of Homeinns’ 84 branches the previous day on his PDA and mobile phone, such as occupancy rate, item cost, customer composition, etc.; he can also Conduct chart analysis on data from the previous week, month or longer to understand the situation of the branch and make judgments and decisions. Since the situation of each branch can be grasped in real time, Homeinn's management has gradually become truly flat, reducing the number of intermediate layers. \x0d\Information technology creates a "happy life" like home\x0d\ \x0d\ In the information age, consumers need fast and accurate information services, which only good information systems can provide. Zhang Yan benefited from the real-time connection between the information center and each branch of Home Inn's central reservation system. As long as he dialed Home Inn's 800 number or made an online reservation, he could get the room information and reservation feedback of the target store on the spot. \x0d\　\x0d\ Even if the customer is not a member of the Home Inn VIP Club, as long as the customer has booked a Home Inn room with the same phone number within 2 years, the operator will be able to know the customer's relevant information and residence preferences from the computer screen that automatically pops up, and make choices for the customer. A suitable room; the hotel staff can also provide him with suitable services based on this information. Zhang Yan believes that this is the most important reason for him to choose Home Inns. \x0d\　\x0d\ Of course, the "happiness and enjoyment" that Home Inns get from information technology does not stop there. Home Inns has a complete CRM system, which can analyze the collected customer information, understand the customer source structure, the service requirements of core customers, etc., and make corresponding service preparations. For example, according to statistics, Homeinns found that about 40% of its customers are from the IT industry, and these customers have urgent requirements for convenient and fast networks. \x0d\　 \x0d\ In response to this situation, Home Inns has equipped broadband networks in each room and provides them to customers free of charge. This is another important reason why Zhang Yan chose Homeinn. Sometimes he even refuses the five-star hotels arranged for him by his partners or business friends because the Internet in those places is either too expensive (10-15 yuan/hour) or the Internet is not available at all. \x0d\　\x0d\ In addition to broadband, every guest room in Home Inn also has yellow pages of the company where the hotel is located, relevant management books, etc. These are also reminders from the CRM system.

\x0d\　 \x0d\ Information technology not only creates value indirectly through penetration into various service links, but also directly saves costs and brings benefits to Home Inns. Deng Shuhong said that Homeinns has 40,000 reservations every month, 40 of which come from the central reservation system, and the average stay for each order is 1.5 days. If there is no central reservation system and these orders come from intermediaries, you will have to pay 20 yuan per room per day. This alone saves Homeinns RMB 480,000 per month. \x0d\　\x0d\ Home Inn will also vigorously promote online booking in the future. As long as it can increase the existing 100 online orders per day to 300, it can save the salary of at least two 800 telephone operators. With the support of information technology, both managers and consumers live a "happy life". \x0d\\x0d\ Industry IT applications vary greatly \x0d\\x0d\ Although information technology has brought huge benefits to pioneers such as Home Inn, many domestic budget hotels are still "poor" in information technology. \x0d\　 \x0d\ At the end of 2005, while Deng Shuhong was planning to replace the Internet with a private network and upgrade computer equipment, another budget hotel chain in the same urban area of ??Shanghai could not even find its branches on its corporate homepage. specific information. At the Zhongjiang Road branch of the hotel, apart from a computer and a scanner at the front desk, it is difficult to find other IT equipment in the store. This is also the current situation of most budget hotels in the country. \x0d\　\x0d\ A senior person who has studied hotel management systems for more than 20 years believes that although Jinjiang Hotel introduced China's first hotel management system in 1984, to this day, the vast majority of hotels are still operating manually. stage. \x0d\ A more common practice in hotel reservation systems is: customers inform the information center of their reservation wishes, and the information center learns about the specific situation of the branch through phone calls, faxes or text messages