Diversified income sources of hotels

Diversified income sources of hotels: create new cultural IP, enrich value portraits and make the brand more stable. Build a diversified model to make investment more stable.

Under the new consumption trend, diversified and multi-level hotel products are more competitive in the market. Intelligent, digital, healthy and cross-border hotel products will be the development focus of multi-touch link consumers in the hotel industry in the future, which will not only enhance the consumption experience, but also bring more non-room income to the hotel.

Main information:

In the past two years, hotel people have experienced an avalanche and struggled in hot water. Weak single hotels are involved in the tide of closure, and poor hotel brands are sluggish. Ctrip data shows that about 1.5 million hotels will be closed in 2020.

With the normalization of prevention and control, the hotel industry showed a recovery trend, but the recovery only lasted for half a year, and the recurrence of the epidemic once again disrupted the pace of the hotel industry.

The purpose of hotel branding is for brand equity premium, that is, to help owners and investors realize asset premium and break the ceiling of hotel profit. Suffering is the background color of 202 1 hotel industry, but the hotel industry with continuous changes can still be expected in the future, and the hotel brand with steady development will be reborn in the quenching of ice and fire.