Creation of the Yellow River Jinghua Brand of Qu

"Yellow River Kyoto, Shanxi people's home in Beijing". Qu, a man, seeks his dream in Beijing with his unique business talent. While fulfilling the dream of the Yellow River, he also let more people know about Shanxi.

"Heaven and earth are strangers, and one person should have one person's career; Be diligent every day when you are alive. We Shanxi people have always been proud of Shanxi merchants. The most fundamental thing for Shanxi businessmen is honesty. As a Shanxi enterprise, we should regard honesty as the foundation of being a man. " Under this creed, his Yellow River career, like the Yellow River with nine twists and turns, has never stopped after several twists and turns.

There are many famous hotels in Beijing. In the fierce competition environment, as a foreign enterprise, without the financial support of the local government, all the operating funds are financed by Qu personally. Qu worked personally from the initial stage of project establishment, design and construction of the hotel, and completed the establishment of the hotel management system with the good faith spirit of "grabbing, rushing, fighting and doing". Through the summary of practice and experience, he organically combined the philosophy of "degree" with hotel management, and put forward a set of methods on how to master "degree", "temperature" and "boundary" in management. In the management and operation of the Yellow River Kyoto Hotel Management (Investment) Group, which was established in 1999, Qu used its moderate management to change all its subordinate enterprises into market-oriented operation and implement the business model of group operation, so that the annual economic benefit growth rate of enterprises reached 16%.

After many investigations, he also introduced Shanxi pasta with profound cultural heritage to Beijing, and founded the brand image of "World pasta is in China, China pasta is in Shanxi, and Shanxi pasta is in the Yellow River". Among them, dozens of Shanxi folk noodles, such as "Yellow River noodles", "spicy noodles never die", "small noodles flying over the head", "cat ears" and "lazy noodles", are unique in Beijing catering industry, and the performances of the Yellow River noodles and the superb skills of the masters have opened the eyes of domestic and foreign guests.

In the past ten years, Beijing Yellow River Kyoto Hotel has received more than 400,000 tourists from Shanxi and even the whole country, more than 500 large and medium-sized national conferences, and more than 6,543.8+0.5 million foreign guests. It has provided excellent services for guests to travel and seek medical treatment in Beijing and has been well received by the majority of guests. On August 1998 and 18, the Yellow River Kyoto Hotel was awarded a three-star hotel by Beijing Tourism Bureau, creating a zero breakthrough for Shanxi's star hotels in Beijing.

At the listing ceremony, Qu did not publicize his achievements too much. Instead, a charity event was held, and 60,000 yuan was donated to the disaster-stricken areas in the south that were suffering from floods at that time. Shanxi is rich in tourism resources. In order to let Beijingers know more about Shanxi tourism, Qu built a Shanxi tourism corridor outside the hotel based on the Yellow River Kyoto ... All kinds of good deeds that help the world all the time reflect the natural function of the Yellow River as a bridge connecting Shaanxi and Beijing, and Qu also painted a bright future for the Yellow River with its unique personal charm.

"In 2004, the Yellow River was in urgent need of expansion. I have been to Tianjin, Hainan, Shandong and other places, but my roots are in Shanxi. I have been away from home for a long time and always wanted to have a chance to go back to my hometown. Coincidentally, in 2005, I returned to my hometown with a deep homesickness and a grateful heart. "

In March 2005, the cooperation intention of Pacific Hotel of Taiyuan Industrial Co., Ltd. brought Qu back to his long-lost hometown. After his intention was established, he always wanted to open the business within four months, but because the demolition area was too large, the overall renovation needed to be redesigned, and it was not until late September that he basically met the opening conditions. "Every time I open a shop, the biggest difficulty is money. The total investment of 40 million this time is also unexpected. In the past, some places and facilities could be used without moving, but they could not be used without moving, which increased the expected investment. Fortunately, I returned to my hometown and got the support and care of many old friends. The hotel officially opened on June 8 10. " After the opening of the four-star Shanxi Yellow River Kyoto Hotel, although not as luxurious as a five-star hotel, it is unique in corporate connotation and the "sea of death" floating introduced by the hotel, attracting many guests. On June 5438- 10, 2006, it joined the World Golden Key Organization Alliance, which laid a good foundation for the development of Shanxi Yellow River Kyoto Hotel. ...

As an operator who has worked hard in the hotel industry for more than 20 years, after returning to his hometown, he saw the gap between Shanxi's hotel industry and other cities with his own eyes: "We are now relatively behind some big cities in Beijing and Shanghai in management level and concept. If you want to improve your level, you must open your mind and practice boldly. When difficulties come, if they are overcome through hard work, they will become opportunities. Hotel industry is a very advanced industry, and there are still many things worthy of our study and in-depth study. I love this business. The first time I started a hotel from the government, I was destined to have an indissoluble bond with the hotel. It is the hotel industry that keeps me in touch with the government. While trying to build a hotel, I have never forgotten that I am a government official, serving the government and serving my hometown. "

Every store in the series of "Yellow River" has its own characteristics, and every store is permeated with the sweat and emotion of a painstaking operator. He said, "I want to use the Yellow River Kyoto Hotel in Shanxi as the home of Shanxi's external service window, so that everyone who comes to Shanxi can enjoy our services in Shanxi."

Although the sunshine in winter is not as hot as that in summer, it can give people more warmth and touch. Give yourself a dream. Qu is a person who is particularly willing to pursue his dream, and at the same time, he is steadily fulfilling his dream. At the end of the interview, Chairman Qu said, "Ten years later, I hope to realize my dream of owning a five-star hotel at the age of 70". Only with dreams can we forge ahead. Qu The Yellow River Cantata continues, just like rolling the Yellow River, fearless, not staying for anyone, and not being stopped by anyone!