520 theme activity plan

2022 520 theme activity plan

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to carry out activity plan preparations in advance. The activity plan refers to the plan made for a certain event Class documents. So what issues need to be paid attention to when formulating an activity plan? Below is the 520 themed activity plan for 2022 that I have collected and compiled. Everyone is welcome to learn from and refer to it. I hope it will be helpful to everyone.

520 theme activity plan 1

1. Purpose of the activity plan:

To enhance the popularity and brand image of the restaurant and hotel

2. Activities Program theme:

Theme 1: "You are the most beautiful in my heart" as the theme

The theme concept of this event is based on "breaking traditional life and creating romantic surprises" as the starting point, catering to White-collar workers yearn for romance, surprise, humanity, and making friends in ordinary life, so they formulated the theme of "Suddenly Meeting a More Beautiful You". First, it literally clearly states the basic elements of the event background, time, etc. Secondly, titles that satisfy the psychological desires of the target group are used as gimmicks to achieve the purpose of attracting consumers' attention. They are smooth, cultural and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy:

According to the festival marketing background, we will position the target audience this time at Middle-to-high-end people aged 0-40 years old; when dining in a restaurant, they not only hope that the food will be delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumption expectations are: is the food delicious? Is the restaurant stylish? Is it fun? Are there any discounts? What spiritual benefits did it bring to them?

4. Event time:

xx, xx, 20xx - xx, xx, 20xx

5. Event location:

Tentatively scheduled to be held inside and outside restaurants and hotels

6. Positioning and tone of the event

1. Positioning: having the widest influence at one time, attracting the most people, the lowest threshold for participation, and the most topical Cultural, a Chinese Valentine's Day marketing activity targeting mid-to-high-end consumer groups aged 0-40.

Tonality: Broad style, culture and fashion

7. Activity format

Rebate vouchers will be given when consumption reaches XX amount → Use intuitive profit-sharing promotions to grow the restaurant and hotel Hot sales cycle.

Valentine’s Day night theme event→detonates the audience, creates news topics, and expands popularity.

8. Activity content

With the Qixi Festival theme activities as the main line, and the early coupon rebate promotion as the supplement, a three-day "Suddenly Meeting a More Beautiful You" themed marketing activity was held , on xx, xx, 20xx, the "Suddenly Encountered You" singles dating party and the "Romantic Aftertaste of the Year" couple dating party will be held.

Singles aged 0-40 years old - "You are the most beautiful in my heart" large-scale singles dating party:

All singles can participate in the party held by the restaurant and hotel on xx, xx, 20xx The city's large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (Specific discounts will be determined by the restaurant depending on the situation)

Couples and lovers groups aged 0-40 years old - "Traveling through the lover's night. Romantic aftertaste of the year" couple theme party:

As long as you Anyone with a partner can participate in the couples theme party held by the restaurant on xx, xx, 20xx. Couples and couples who go to restaurants and hotels on Valentine's Day can get a 50% discount on food and beverages. All couples who get married on xx, xx, 20xx Anniversary customers, as long as you dare to tell your romantic love story, can enjoy a free couple's set meal provided by the restaurant and hotel.

9. On-site atmosphere creation

A. Restaurant peripheral layout

①. Magpie bridge shape layout → add the restaurant’s cultural characteristics

The large-scale Magpie Bridge door is creatively designed at the entrance of the restaurant and hotel, borrowing from the cultural customs of the traditional Qixi Festival Xiangqiao Festival to add to the cultural style and festival uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only directly increases the catering from the peripheral environment The style and culture of the hotel also provide opportunities for consumers to take photos as souvenirs. Photos can be used as an effective way to promote the restaurant and hotel's reputation.

③. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars, creatively design antique promotional pillars according to the marketing theme, and label them with "Through the Chinese Valentine's Day" Night; meet a more beautiful you" event theme slogan, which plays a role in event promotion and atmosphere creation.

B. Lobby environment and atmosphere layout

① Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of the restaurant hotel to add a humanistic style to the hall.

②. Design and layout of publicity hanging flags

Design the picture and content of the publicity hanging flags in accordance with the marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③. Photo reception desk styling layout

Set up the photography photo reception desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, X display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant venue.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

10. Event arrangements and procedures for Valentine’s Day

A. (Singles Area)

Beautiful photos on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the Magpie Bridge-shaped door at the entrance of the restaurant and hotel. Firstly, entering the Chinese Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among the target consumer groups.

Enjoy a unique cultural feast - on the day of the Chinese Valentine's Day theme event, arrange a cultural performance that is integrated with the restaurant culture to quickly increase the enthusiasm of event participants.

7 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "7 Minutes of Romantic Heartbeat", with the dim lighting style of restaurants and hotels as a foil, all customers present have 7 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.

Perfect encounter on Valentine's Day night - the melodious music performance of xxxx minutes in the event set off the atmosphere of the entire event.

B. Couples Area

Romantic photo taking on Valentine’s Day night – inviting well-known local photography agencies to join in, and setting up the Magpie Bridge-shaped door at the entrance of the restaurant and hotel for every couple entering the store. couple photography photo shoot. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among the target consumer groups.

Search for 5 perfect loves - Find 5 couples who got married on Valentine's Day in the city, tell your romantic love story on the day of the event, and enjoy the Chinese Valentine's Day perfect couple package specially provided by restaurants and hotels for free , this link serves as the main link of the couple's party.

Romantic aftertaste of Valentine's Day night - as long as you are a couple or have a partner on the day of the event, you can get a 50% discount on purchases at the restaurant and hotel. Couples who get married on Valentine's Day can enjoy free of charge. The perfect couple package provided by the restaurant and hotel, a romantic wedding anniversary, a perfect love story, sharing and blessings.

11. Event planning:

xx Investment Consulting Co., Ltd.

12. Event location:

xx Emperor Hotel 520 Theme activity plan 2

1. Activity subject:

520, Internet Valentine’s Day

2. Activity time:

5, 20xx May 17th - May 20th (Thursday to Sunday)

3. Activity content:

Activity 1: My lover - I make the decision

Romance 520, affectionate styles, 40% off on all clothing items, 20% off on fine leather shoes and travel shoes, 50% off on woolen sweaters, hot sales on Chinese Valentine's Day, sweet giveaway, dress up your girl (him). (Except for express and special offers.)

Customers born on May 20th can receive a free Valentine's Day rose with their ID card.

Any customer who purchases over 77 yuan will receive a sweet Valentine's card and a rose.

Flower ordering and flower delivery services.

During the event, the flower counter will accept customer orders and flower delivery services (limited to urban areas) to convey the passionate love on your behalf.

During the event, any customer who needs gift packaging can go to the main service desk on the first floor with their shopping receipt for free packaging.

Activity 2: Passionate Chinese Valentine’s Day, romantic gift-chocolate

During the event, if a total of 177 yuan in clothing products is accumulated on the same day (a single ticket of 77 yuan is not discounted in supermarkets), you will receive exquisite chocolates. A box or a rose. (With the shopping receipt, go to the 1F main service desk to get the caries)

Activity 3: 520 is full of affection, and the tokens send deep feelings

1. Jewelry: pure gold 180 yuan/gram, Platinum PT950: 385 yuan/gram. 25% off all silver jewelry, 50% off at the jade counter, 50% off all XX good luck diamond jewelry, 208 yuan/gram for Lao Fengxiang brand gold, and 20% off diamond jewelry.

2. Luxury watches:

During the event, all high-end watches will be discounted by 15%, and a Geya series women’s watch will be given as a gift (valued at 98 yuan).

30% off on all cartoon watches and headwear.

3. Cosmetics: Olay, Maybelline, 10% off on all products (except for special offers). The Avon sunscreen series is 15% off, the Whitening series is 20% off, and Yue Sai, Dr. Lee, and Kose are on sale for 10% off.

4. A run-up to the start of the new school year, a chapter on family affection for students...

A run-up to the start of the new school year, carefully prepared for students in the new century: 20% off on luggage and bags, cultural and sports supplies, and daily life There are a lot of discounts on supplies...

5. Happy Chinese Valentine's Day, special discounts in supermarkets

Bulk peanut oil is 68 yuan/barrel, bread is half price, chewing gum, gold basket, etc. 30% off on cooked food items, 30% off on 4 types of pasta items, and eggs are on special sale from time to time! 520 theme activity plan 3

1. Background analysis

On May 20, the abbreviation "520" means "I love you" in homophone.

As the first day with a hype gimmick after the May Day promotion, we plan to use the 520 concept to deeply tap the market potential that has not been tapped by the May Day activity, and provide sales terminals that are fighting in the fierce competition this year. A helping hand. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the May Day promotion and the summer promotion.

Shuanghu 520 - for the theme promotion of Love Home, 200 selected stores across the country have been selected to implement this activity. This activity is supplemented by sales promotion, through media and terminal publicity, to enhance the brand image and make up for 51 Brand damage caused by price war.

2. Activity Theme

Which bed will you sleep on during 520 this year?

——The theme promotion of xx famous furniture brand xxxx Love

3. Theme Hype

This year’s 520·Which Bed Are You Sleeping Theme Hype Promotion Schedule Time Project

The first phase of 5.10 will raise questions online and offline to arouse public opinion. The second stage of hot topics 5.13-5.16 hypes up the issue and guides the issue in a positive direction. The third stage 5.16-5.20 introduces the Double Tiger, describing the functions of the double tiger bed, its benefits for sleep, etc. The fourth stage 5.20 guides the discussion of this year’s 520, you Have you slept in a double tiger bed?

IV. Activity time

20xx.5.17-5.20 (Saturday-Tuesday)

V. Activity content

Project

Operation method

Activity content

Take a photo at the event and scan the QR code to participate in the iPad mini lottery and gain admission. Volume, (this activity needs to be set up in the area with the highest human traffic in the city, and it is recommended to be in the bustling area of ??the city) Prizes First Prize: 1 iPad Mini Second Prize: 5 iPod Nano Third Prize: 10 Polaroid cameras During the event, if you purchase any Shuanghu products and fill in your personal information, wedding date, location, etc., you can participate in the lottery of Hummer as a wedding car. The winner can use Shuanghu Hummer, and the use date is the fill-in-date activity gimmick

1. Say your love loudly and win an iPad gift

2. Go to Shuanghu and use an extended Hummer to make a wedding car

3. Buy furniture and get home appliances in one place for the whole family

6. Event products

The products in this event all use the May Day promotional products

7. Terminal event execution nodes

Time 5.6 -5.20 Market The center issues activity plans and company promotional activity material templates.

Each branch held a project communication meeting: to understand, become familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and preach the activity plan to the event store.

Promotional materials for each district are finalized.

Each specialty store produces promotional materials and implements peripheral publicity.

Activity execution.

Activity evaluation submission.

(The company will conduct spot checks on the execution of store activities on May 9th. If this activity node is not implemented or is not implemented in place, the branch will be punished)