Sheraton textile products company

Sheraton has played an important role in Australia's manufacturing history for more than 60 years! In the past 60 years, Sheraton has won glory from all over the world by creating fashion space. Sheraton not only provides the product itself, but also creates a way of life to express oneself and publicize personality. Sheraton's predecessor was Australia Cotton Textile Co., Ltd., which was established in South Australia. 1942. Its company is the first textile company in Australia to produce bedding with domestic or imported cotton as raw material, and developed and produced the first series of beautifully packaged pillowcase sheets with Australian domestic cotton as raw material.

In the late 1960s, Sheraton gradually became a mature brand of household textiles in Australia. Sheraton is the first brand to introduce the replaceable quilt cover into the Australian market, so the quilt cover is much more convenient than the bedspread, which has won unanimous praise from the market!

Sheraton's advertising innovation in 1970s won unanimous praise from customers for its elegance and extraordinary taste.

In the early 1980s, when the first set of Sheraton products went abroad, Sheraton Australia's global strategy began. Sheraton's flagship store at 57th Street, Madison Avenue, new york, opened less than nine months ago, and Sheraton has gained a reputation.

1995 The first towel designed by Sheraton and matched with bedding entered the bathroom. In the early 1990s, Sheraton added curtains, lampshades, tablecloths and bedspreads to the original series, which made the style more international. When "returning to nature" becomes a fashion theme, people prefer cotton in the choice of pure natural and chemical fiber. The non-ironing treatment of Sheraton cotton sheets has made many people change chemical fiber sheets into cotton ones. In the mid-1990s, the market for high-end products was expanding. Although the purchase of high-end products is small, the sales volume is increasing, so Sheraton has added a series of high-end products. The fabrics of these products are of high quality and very durable! In May 2000, Sheraton developed a series of products to meet the requirements of new mattresses and pillows, which were well received by consumers, thus designing new specifications and standards for the bedding industry. At the same time, Sheraton's image is becoming more and more fashionable, and different brands of top series have made great progress. Each brand uses a series of designs and different fabrics to provide chenille, velvet, jacquard satin, decorative tassels and thick cross rib fabrics to achieve soft and luxurious effects. With the launch of luxury series in 2003, Sheraton Australia Hotel continues to maintain its position as a market leader and pioneer.

With the introduction of five-star hotels and S series, five-star hotel series is a high-end series, which draws lessons from the production of five-star hotel supplies to home bedding, has extraordinary quality and unimaginable feel, and adopts different technologies such as Waffle, while S series integrates simple design, and meticulous craftsmanship shows elegant and fashionable urban upstart style through the application of special fabrics such as jacquard, velvet fabric and mercerized cotton.

Classic series, Sheraton's traditional series, its target consumer groups are those who have high requirements on the exquisiteness of products. Such customers love traditional brands with a long history.

White series: Sheraton's nouveau riche series. The consumers of this series are mostly urban white-collar returnees. They pay attention to the quality of life and never blindly follow the crowd. Luxury series: This design represents Sheraton's highest quality products. This series of consumers advocate environmental protection, comfortable five-star hotel-like living environment, are very picky about the fabric technology of products, and are generally unmoved by popular changes.

SHE series, which originated from Sheraton designers' admiration for classical beauty in the forties and fifties, is just like the aristocratic, elegant and high-income people who customize evening dresses. The ideas behind it are art, taste, elegant appreciation, luxury and originality.

Beach series: Sheraton's most gorgeous fashion series. The consumers of this series are young and cutting-edge fashion pursuers. They are very sensitive to fashion and like to change colors. Free and comfortable life often dresses up different living environments by changing home textile products!