What is the direction of hotel e-commerce?

Hotel e-commerce is the inevitable trend of the development of hotel industry today. Through the unique system connected to the Internet, we can show our own style and characteristics to the world in a colorful way, promote our own rooms and various services, and form a hotel chain industry and strategic alliance on this basis, and enter the broad market with powerful and flexible marketing means. Can provide many customers with face-to-face marketing methods. It has opened up the breadth and depth of the market, which is unmatched by manpower and material resources in the usual way. It represents the latest and most effective marketing method and brings infinite business opportunities for hotels to develop the tourism market.

1 Increase the operating products of the hotel.

The development of hotel e-commerce first adds new service products to the hotel industry and meets the new changes in the market. Because tourists, especially business guests, still need Internet services during the journey, the development of e-commerce makes hotels increase the content of guest services and bring convenience to guests.

2. Improve hotel procurement management

Hotels can purchase equipment through the Internet, which can not only conveniently realize price comparison purchase, but also conveniently realize large purchase and enjoy frequent visitor discount. According to the experience of domestic procurement management, the key to do this work well is to make full use of the law of market competition, that is, to make full use of the principle of price comparison. For large-volume procurement projects, if more than three product information can be maintained, multi-optimal decision-making method can generally be used for management control. A fast and reliable information source is the fundamental to solve this problem. The development of e-commerce provides services for the whole process of pre-sale, sale and after-sale, including hotel demand setting, inquiry, reservation, payment and distribution. Price comparison and purchase are also very convenient, which can save a lot of manpower, financial resources and material costs for the hotel. Therefore, e-commerce will definitely improve the control of hotel procurement costs.

3. Provide convenient and quick service for guests.

Internet centralizes the information of hotel products on one platform, and presents the direct booking channel of BtoC to the guests, who only need to choose and confirm according to their own needs.

4. Broaden the hotel sales market and expand the booking consumer groups.

Internet makes it possible for hotel business to extend to places that have never been reached before, transmit hotel product information to all parts of the world, connect guests who need hotel products with hotels, and expand hotel product information unprecedentedly in space. Therefore, e-commerce can increase new sales channels for hotel business and expand predetermined consumer groups.

5. Make hotel products tangible and enhance the trust of booking groups in hotel products.

Hotel products are intangible. Before booking and purchasing this product, guests can't get the information of the required product in person. Internet can provide virtual hotels and a large number of hotel product information. Through the internet, guests can learn about hotel products at will and have a pre-experience of hotel products. In this way, hotel online booking not only cultivates and expands consumer groups, but also makes intangible hotel products "tangible" and enhances the trust of booking groups in hotel products.