Traditional Culture Encyclopedia - Hotel accommodation - What does not belong to the macro-environmental factors of the hotel?
What does not belong to the macro-environmental factors of the hotel?
customers do not belong to the hotel's macro-environmental factors. Macro-environmental factors refer to the external environment in which an enterprise operates. For an enterprise, it is neither controllable nor influential, and it plays a very important role in the success of enterprise marketing.
1. The macro-environmental factors of the hotel include three factors, namely, economy, politics and population.
2. The microscopic factors that customers belong to the hotel.
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