Restaurant marketing plan

Restaurant marketing planning, now many people like to open restaurants, catering industry, open restaurants, some people pursue big and complete, some people like small and beautiful. Anyway, the important thing is to make money. Let's take a look at the restaurant marketing plan and related materials.

Restaurant Marketing Plan 1 I. Purpose of the event

National Day has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event:

"Happy National Day, good gifts."

Third, the activity object:

Carry out different promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time:

September 25th-65438+1October 8th.

Verb (abbreviation of verb) activity form:

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Promotion Plan xxx Anniversary Celebration-Food Festival

Activity time:

Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).

Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1, buffet, ordering, new dishes, specialties, etc.

2. Discount consumption:

3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.

4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.

Restaurant marketing plan 2 I. Purpose of the event

Through Mid-Autumn Festival promotional activities and advertising, on the one hand, it can gather popularity, stimulate consumption, increase sales revenue and profits, on the other hand, it can leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake restaurant, enhance brand awareness and good reputation, and affect consumers' brand loyalty.

Second, the theme of the event

"On the Mid-Autumn Festival, the moon is full, and the horizon is * * *", Swan Lake helps you contact your family.

Third, the activity time

X month X day -X month X day (exact time to be determined)

Four. Activity content

1, guess the activity on the spot

A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

Lantern riddles can be displayed xx every day during the activity and xx during the Mid-Autumn Festival.

Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of Swan Lake Restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is printed outside the sachet)

2. Giant moon cakes

Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests at the scene in xx days.

Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.

Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by Swan Lake, worth xxx yuan.

After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.

Step 3 send peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.

Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.

Give one amulet to each table and sell it for xx yuan if necessary.

4. Family reunion dinner

The chef will introduce the set meal of the family reunion dinner on August 15, with the price ranging from RMB xxx to RMB XXX (depending on the actual situation of the restaurant).

During the event, all guests who book a reunion dinner set below xxx yuan in catering will be given a free fruit bowl, take a photo with the restaurant set and get a riddle on the lantern for free.

During the event, all guests who book a family reunion dinner set of over xxx yuan in catering will be given a luxury fruit bowl and a Swan Lake moon cake gift box for free, and can take photos with the scenery in the restaurant as a souvenir, and also get a riddle on a lantern for free.

During the event, all guests who book a family reunion dinner package of over xxx yuan in catering will be given a luxury fruit bowl, a luxury Swan Lake moon cake gift box, a free photo with the restaurant set, a free solve riddles on the lanterns and a handwritten blessing lantern.

5, couple banquet

The chef will introduce the menu of the couple banquet on August 15, ranging from xx yuan to-XXX (depending on the actual situation of the restaurant).

Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.

Restaurant Marketing Plan 3 I. Preface

China's industrious people have gradually formed four major cuisines, namely Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine, as well as delicious food with local characteristics during the exploration and development of food culture for thousands of years. Beijing roast duck is a famous food in Beijing, which is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.

Nowadays, the development trend of Xuanhua catering industry can be summarized as: rapid development, expanding scale and booming market. However, prosperity also means fierce competition. There are always restaurants that fall down and new ones stand up again, but there are always a few who stand firm in the big waves and continue to grow and develop. As the representative of Beijing New Roast Duck in Xuanhua catering industry, "duck king Roast Duck" should become a famous signboard.

Second, the market/enterprise analysis

The competition in Xuanhua catering market is also fierce. Various hotels and restaurants compete for limited catering resources in Xuanhua, impacting diners' tastes and horizons.

To be successful, the hotel must meet the following conditions:

(1), has its own characteristics.

(2) Total (quality) management.

(3) Sufficient funds for market operation.

(4) Innovation and innovation.

These conditions are indispensable, otherwise it will be a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared.

Oriental duck king Restaurant is a newly-built restaurant based on the original Oriental Food Plaza. After years of publicity and management, Oriental Bath and Oriental Food Garden have gained a certain popularity in Zhangxuan area, especially Xuanhua area. If we can make use of the popularity of "Oriental" in Xuanhua, promote Oriental duck king restaurants, improve the quality of dishes (the expert comments are slightly poor), and strengthen the training and management of personnel, we will certainly become a rising star in Xuanhua's catering industry.

Third, marketing planning.

The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. Doing a good job of quality service is inseparable from the efforts of employees within the enterprise. The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.

1. The purpose of this activity is to enhance the brand influence of "Oriental duck king Restaurant" and enhance its popularity and reputation. Enhance the "Oriental" image and enhance competitiveness. Enhance employees' corporate loyalty and centripetal force. Improve employees' service awareness and work enthusiasm. Further enhance the "Oriental" corporate culture. Increase sales and profits. Lay a good foundation for the next better development.

2. Activity time: July1-June 15, * * * 15 days.

3. Number of participants: all employees and customers in the east have meals.

4. Customer satisfaction, employee satisfaction, management improvement and cultural innovation.

Fourth, the specific scheme planning.

(1) SP scheme

1, "Smile Service"

During the activity, all employees will serve with a smile, be meticulous and patient, let customers come on impulse and return with satisfaction, and enhance the perceived consumption value. The concrete implementation is as follows:

A mobilization meeting will be held before 5 July, and a "service contest" will be held among waiters on 6- 15. A special page will be set up in the lobby to issue "Star of Service of the Day" and give material rewards every day.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give away some dishes with the customer's order, such as two side dishes, at a cost of 100 yuan. Above 200 yuan, add 2 cold dishes. Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

(2) Internal marketing plan

Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, then to market internal employees, and then to push products and services to the external market. This requires two-way communication between employees and between employees and enterprises, * * * enjoying information and using effective incentives.

1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.

2. essay contest

Internal staff essay: "My choice-the East" (written by all staff, one for bathing and one for catering. The purpose is to cultivate employees' love for "Oriental" and let everyone work together to create "New Oriental"! )

Requirements:

(1) The theme revolves around what happened in Oriental duck king Restaurant and Oriental Bath, which can be work experience, feelings, messages, etc.

(2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is July 13.

Encourage all employees to contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan. 2 second prizes, bonus 100 yuan. Five third prizes, 50 yuan. Focus on the exhibition.

3. Cost-saving competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

(3) product marketing plan

1, while promoting special catering, promote couples' packages, business packages, family packages, filial piety packages, etc. For example, couples' packages can be launched in 38 yuan, 48 yuan and 58 yuan.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food. Cooking methods combined with modern consumption fashion make dishes flavor and nutrition. In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended to launch the kitchen!

Cultural marketing plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of Oriental enterprises in the target consumer groups.

The environmental picture of duck king restaurant, the production flow chart of roast duck and the spiritual slogan of the hotel (Oriental duck king Restaurant reminds you to pay attention to healthy eating) are made on the car body, so that customers can treat "eating" as a kind of enjoyment and linger.

Verb (abbreviation of verb) advertising marketing plan

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make a reasonable market positioning and target customer orientation, and choose the media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.

The combination of hard advertising and soft advertising has achieved good results. Using media integration to realize small input and large output.

Sixth, the effect analysis

1, publicity, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.

4. Increase turnover through sales promotion.

"Star of Service of the Day" was awarded and given material rewards.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give away some dishes with the customer's order, such as two side dishes, at a cost of 100 yuan. Above 200 yuan, add 2 cold dishes. Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.