The logo of Sheraton Hotel

As of July 9, 20021year, Sheraton's latest logo is as follows:

The design of the new logo continues the capital letter "S" as the graphic subject, and the laurel garlands around it have been abstractly designed, all pointing to the center, closely following Sheraton's brand positioning of "the world gathers here". In addition, the font design is more fashionable and modern, and the overall recognition is more delicate.

Sheraton new concept

Sheraton announced the brand change plan in 20 18, and put forward a brand-new design concept, which not only redesigned the brand vision, but also included a brand-new understanding of public space, guest rooms and other environments, and increased the overall application of catering, service and technology to further enhance the guest experience. Sheraton Bao Hua Hotel has also begun to understand this change as a whole.

The redesigned rooms after Sheraton will emphasize modernity, vitality and personalized experience, while the public space will emphasize the balance between work, leisure and interpersonal communication, "improving work efficiency and creating a space conducive to cooperation"-this is also the part that Sheraton will focus on after Sheraton.