Corporate image promotion and planning copywriting

Corporate image promotion and planning copy

Prologue:

Screen: Live animation

Close-up———— A close-up of a thick antique thread-bound book, the heavy seal fell with a bang, and the square golden characters highlighted on the textured cover: "王".

Leaning and moving - the whole book is shrouded in golden light, and the word "王" is seen rotating rapidly on the cover, changing into different fonts.

Tweet, tweet - the word "王" stops rotating, freezes, and becomes the LOGO of the ace company. Subtitles: Ace of the century, ultimate glory! Ace Door Industry (to create the world's number one brand of wooden doors)

Narrator: There is an origin that has lasted for thousands of years and is worthy of our eternal pursuit. There is a kind of blood, noble and elegant, and a taste of luxurious life passed down from generation to generation. A century of craftsmanship with a long history. A noble memory of an era, a trump card, opening up a family's illustrious story.

Chapter 1

Corporate Brand Chapter

Aspect: Real-life special effects

A European-style palace in the distance, the camera zooms in, and a door The European-style door slowly opened, and a golden light appeared in front of the camera. The camera switches to a picture of the front door of a modern villa.

Style: Highlight European style, majestic

The camera cuts to the real scene to show the current situation and comprehensive strength of the company. Editing is slightly faster. The camera switches to busy scenes in the company's factory (large scene, close-up operation, designer designing new wooden doors), exterior factory buildings, production workshops, finished product warehouses, forklift loading shots, scientific research base scenes, and lumber base scenes

Narrator:

Zhejiang Ace Door Industry Co., Ltd. is located in Jiangshan, China, the capital of wooden doors in China. The company covers an area of ??200 acres, has more than 1,000 dealers, and has more than 1,000 employees. Since its establishment, the company has been committed to the research and development of various categories. The company's products include five series and more than a thousand styles, and it has become one of the largest and most comprehensive manufacturing enterprises in China. The company currently has one exhibition hall and three production bases. The company has today's world-class production equipment and technology. It has successively passed the top 30 Chinese wooden door enterprises with well-known trademarks in China, the green enterprise ISO14001 certification, the ISO9001 international quality management system certification, the European Union CE certification, etc. (Photos of various certification certificates)

The company has adopted a "comprehensive branding" strategy since its inception, spending heavily to invite Hong Kong movie star Mr. Lui Liangwei as the company's brand spokesperson (the camera cuts to the handshake between Mr. He and Lui Liangwei) Photo) and established a market-competitive production network, design network, marketing network, and service network. Facing market competition, the company has introduced large-scale automatic production line equipment from overseas, followed the development path of "modern industrial production" and developed economies of scale. It has produced more than a thousand products that sell well at home and abroad.

The company's products are exported to more than 80 countries and have gained a high reputation in both domestic and foreign markets. The dedicated spirit of Ace people is the unremitting pursuit of perfection, which is the sure guarantee for providing our customers with better products and more considerate after-sales services. Try our best to create a safer, warmer and better home for our customers. In terms of brand strategy, Ace people continue to build the "Century Ace" brand, achieve differentiation through the brand, upgrade product value to brand value, and ultimately build the brand into the company's core competitiveness.

Chapter 2

Corporate Products

Picture: mainly real shots

1. Product details, finished products, indoor Effect 2. Material selection, engraving, polishing, painting, assembly and finished product Narration: "Century Ace" series is a series of products created by Ace Door Industry for consumer groups. In terms of design style, we focus on expressing the requirements for exquisite, beautiful and noble life details, emphasizing the perfect combination of noble, luxurious, healthy and environmentally friendly life with international trends, and creating a distinguished lifestyle with unique life propositions for consumer groups.

The products are carefully designed by Italian design masters, perfectly combining modern Chinese elements with the noble fashion elements of Milan, Italy, and meeting the pursuit of life taste of "urban white-collar workers" with the product positioning of "noble, fashionable, environmentally friendly and low carbon". This series of products uses creative relief painting technology to highlight the texture of the wood, naturally revealing the fresh breath of life, and quietly flowing in the details. In terms of processing, each "Century Ace" wooden door is carefully crafted through 123 processes. 123 process inspections and strict process management ensure the extraordinary "Ace of the Century" product quality.

The "Century Ace" series wooden doors are all made of imported rare wood species and internationally popular composite solid wood structures. The craftsmanship is complex and elegant, and they are not easy to deform and crack. The entire series of products uses paint imported from Japan and Germany, and the formaldehyde content reaches the international Eo level standard (international environmental protection standard). It is a masterpiece of Ace Door Industry.

Perfect quality, classic design, and luxurious taste make a world-class classic at one price. We adhere to the pursuit of high-end quality, carefully select and strive for excellence in the pursuit of quality, and each wooden door has undergone strict Hand-selected materials, hand-polished, hand-planed, and strict requirements for wooden doors are Ace's perfect concept of quality.

Subtitles: The creation and sculpture of art realizes "the price of common people and the enjoyment of aristocrats" to feel the unique value of Ace.

Narrator: Zhejiang Ace Door Industry Co., Ltd. adheres to the corporate purpose of "keep improving and pursue perfection" and pursues 6 cutting-edge manufacturing, 5 distinctive craftsmanship and 5 quality inspection standards to create the first " Professional wooden door design studio"

The camera switches to various series of products of the company: 1. Crown log carving series 2. Painted royal style series 3. Armored beauty door series 4. Shuya door series 5. Green ecological door series 6, craft fashion series 7, simple fashion series 8, king European series 9, art trend series 10, log handed down series (the above series are based on on-site shooting and renderings)

Crown Log carving series - subtitles: Nobility, luxury! Narration: Ingenious and exquisite technology injects new vitality into the taste of life! Nobility creates elegance, collects luxury, and opens the door to the nobility of the soul.

Painted royal style series - subtitles: high quality, good-natured, integrated and elegant! Narrator: inspired by the antique furniture design during the European Renaissance in the 16th century, with the elegance of high-end projects, it interprets the "Chinese family" A legendary story of trust!

Armored Beauty Door Series: The simple frame combination presents a stronger three-dimensional visual effect.

Shuya Silent Door Series—Subtitle: Strong impact resistance, thermal insulation, and sound insulation! Narrator: The first to introduce the latest German craft door equipment, creating a new style of life aestheticism with German quality!

Green Wind Ecological Door Series - Subtitles: Green and environmentally friendly, bringing green and healthy enjoyment to your life!

Craftsmanship and Fashion Series - Subtitles: Formaldehyde release reaches European standards, integrating practicality and art. , green and environmentally friendly! Subtitles: Simple Fashion Series - Simple, Bright, Fashionable and Abstract

King of Continental Series - Noble, Elegant

Art Trend Series - Modern, Art

Log Series—Beautiful shape, smooth lines

Picture: Office employees working hard, close-up of Mr. He leading the sales team working passionately. Narrator:

Concepts determine ideas, and ideas determine the way out. Trump’s leadership sees this clearly and keenly. They know that value comes from creation. To benefit yourself, you must first benefit others. Adhering to the people-oriented and pragmatic management policy, Ace people are always market-oriented and put customers first. Adhere to focusing on economic benefits, optimize the team, optimize the mechanism, optimize the operation, and strengthen the construction of corporate culture. Through continuous creation, we create value for customers, benefits for enterprises, happiness for individuals, and wealth for society, thereby making the lives of all Aces and the general public more meaningful.

In the company's strategy, we should pay attention to the strategic development principles of seeking truth from facts, easy-to-balance development, and seeking speed while maintaining stability

; relying on traditional industries, taking the road of science and technology, and seeking and achieving the combination of industrial capital and market capital strategic positioning. Five years to lay the foundation, ten years to practice internal skills, and twenty years to become famous in the business world. Ace man comes all the way. Under the sound and efficient policy, a learning, innovative, and practical team organization with strong execution ability has been built. In terms of brand strategy, Ace people continue to shape the corporate platform, achieve differentiation through brand, upgrade product value to brand value, and ultimately build the brand into the company's core competitiveness.

Screen: The camera switches all the way to busy office scenes, panoramic meetings, factory views, city views, and airplane shots.

Narrator: Ace Door Industry, with a high-quality and efficient united team, provides customers with better products and more considerate after-sales service guarantees, and strives to create a safer and safer environment for customers. A warmer and better home.

Chapter 3

Corporate Vision

Screen: Real Scene Animation

The screen cuts to a world map.

From a granite map to a real-life map of major cities around the world. Finally, Ace's LOGO is completely displayed in the center of the screen, frozen.

Narrator:

A taste, a life, a career

Choose Ace Door Industry, a brand that extends to more than 80 countries and regions around the world A member of the big family! On the way forward, no matter when, we are behind you!

Facing the future, we will face the world, and we will create a brilliant tomorrow for Ace with quality and integrity!

Ending: The best brand in China’s wooden door industry—Ace of the Century