Netease YEATION announced its withdrawal from Double Eleven, which netizens called a new marketing strategy. what do you think?

I think this is a marketing tool of Netease YEATION.

Netease sternly issued an announcement, claiming? Want to quit this double eleven that advocates excessive consumption and revels in sales figures? At the same time, criticizing the current e-commerce platform for the complicated gameplay of raising cats and Gai Lou and teaming up with PK is inducing users to consume irrationally.

On the other hand, Netease YEATION's announcement does not forget to emphasize that it is? Maximum annual subsidy? Can you do it? Copy the annual reserve price? Si Mazhao's heart is well known.

Netease YEATION opened its flagship store in Tmall and still plays the Double Eleven game. Netizens joked that Netease YEATION said no, but his body was honest.

In my opinion, what Netease YEATION has done is just a routine called reverse marketing by the industry.

As we all know, domestic e-commerce companies have formed Taobao Tmall, JD.COM, Pinduoduo, Suning and other head platforms. As an early Internet company engaged in e-commerce, Netease's e-commerce business has gone from bad to worse compared with the continuous prosperity of the game business. Once, Netease koala, which was also an e-commerce business, was sold to Ali, and only Netease YEATION was retained.

However, even if there are only a few fruits left, the days of Netease YEATION are still difficult and continue to lose money. General manager Liu Xiaogang also absently left his job. It can be said that Netease YEATION has completely retreated to the second echelon of the e-commerce platform, and even its popularity is not as good as that of later programs such as Xiaomi Youpin.

In this double eleven feast that e-commerce giants will not miss, Netease YEATION's sense of existence is too weak. Results From the marketing point of view, Netease YEATION marketing team had to find another way and adopt the unconventional strategy of reverse marketing, which was really helpless.

Judging from the current effect, Netease YEATION's double eleven marketing is successful to a certain extent, attracting the attention of many netizens, and rushing to the hot topic list will bring good visits to Netease YEATION. But this is not a long-term solution. Consumers are becoming more and more savvy. They are impulsive in choosing what they consume, but cautious in choosing the platform. Whether the final consumer places an order or not depends on the product price, quality and after-sales of the platform.