Traditional Culture Encyclopedia - Hotel accommodation - What is community marketing?
What is community marketing?
It is based on mobile terminals such as the Internet, which brings people with the same interests together for marketing communication. In the marketing process, attract the attention of the audience, gather the crowd, and achieve the ultimate marketing goal.
Network community marketing is a marketing model based on the concepts of circle, contacts and six dimensions, and uses interpersonal relationships in virtual communities for marketing. When people with similar interests get together, a circle of interests will build a consumer's home.
Because the community is too open, just like a small society. Only when the society has culture can the circle have breath. So the community also has its own unique atmosphere. This atmosphere is related to members' portraits and rules and regulations.
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