What field is good to invest in now? Is it ok to invest in liquor?

At present, the characteristics of liquor industry are:

Famous wine brands sink and market competition intensifies. In the past, Yanghe, Haizhilan and LU ZHOU LAO JIAO CO.,LTD all developed low-end wines and even participated in the market competition of bare bottles, even though they could not move a few hundred dollars. Therefore, the competition in the low-end market is fierce, and it is difficult to expand the high-end market without long-term brand building.

The funds and publicity needed to open up the market have increased. In the past, it was easy to pry up a local, city and county market, and it was possible to succeed simply by distributing the goods in place. Now merchants raise the price of entering the store and increase the number of entering the store.

Cost. I have experienced the result that a brand spent 2 million advertising fees in a prefecture-level city and finally had to withdraw from the market two years later.

Liquor is a commodity, not an investment. It is more of a commodity attribute and is not suitable for a large amount of investment. You can keep some if you like, and then take it out when you want. Don't expect to make money by hoarding wine. Commodities are mobile, and their prices are influenced by both supply and demand. When the demand is strong, manufacturers will raise prices, and when the demand falls, manufacturers may reduce prices, and its price changes have nothing to do with investors. In theory, goods can be produced in unlimited quantities. When the demand is large, manufacturers can open more factories or work overtime to increase inventory.

Liquor merchants vigorously promote sales and intensify market competition. I used to send a1-to the hotel cover. 2 yuan is very fresh. Now 4-5 yuan's naked bottles of wine are hard to sell. Everyone grabs the display surface of the tobacco, alcohol and catering terminal in the market. Many liquors enter the store for free, and then they are displayed as long as they are ordered. Therefore, under such a large-scale promotion, the low-end liquor market is more chaotic, and most liquor agents can only spend money to earn money.

Not only dealers are faced with such a situation, but also liquor factories are faced with enormous financial and material pressures. The overall consumption level of people in the market is declining, and the number of people drinking liquor is gradually decreasing. Therefore, from the above analysis, the competition in the liquor industry, especially in the low-end market, will become more and more fierce. The survival of the fittest will continue in the future, and a number of small wineries will be eliminated. Therefore, we should carefully examine the market before investing and choose carefully according to our own funds and personal connections. Liquor has no fixed value.

It is suggested that those with idle funds can invest in precious metals and gold for a long time.

The global monetary tightening (the central bank raised interest rates), the property market and other bubbles slowly squeezed out, and prices fell. Economic trade war, geopolitics, etc. Will make gold the most effective and valuable.