How to improve room marketing skills?

This is a complicated problem, which is related to many factors of your hotel. From my personal experience, I think we should do it from the following angles:

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1. Improve service quality. If a hotel can't provide quality service to its guests, even if the room price is cheaper and the advertising investment is more, it's useless, and customers have judgment;

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2. To adjust the room price, it is necessary to make appropriate adjustments according to the changing laws of the market, seasonal characteristics and promotion requirements, and adapt to the grade and service of the hotel;

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3. In addition, we must have unique marketing skills, such as offering discounts or concessions on prices or services to guests who have stayed for many times according to the archived information, so as to attract these guests and generate a sense of belonging;

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4. Appropriate advertisements, such as online booking discounts or giving small gifts;

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We should treat individual customers like big customers, keep the style of four-star hotels, and often provide special food or personalized service to beat our competitors.

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There are more than ten ways, so I won't go into details here. I can teach you later.